Frontiers Ian Hallett

How subtle factors like familiarity, cognitive ease, and self-serving biases can sway our choices without us realising it. Learn how to bring these to the surface to help you make better decisions.
Özgün Atasoy is an Associate Professor of Marketing at Warwick Business School. Professor Atasoy is an expert on consumer decision-making, particularly in consumer-technology interactions, consumer choice, and financial decisions.

Music credit: David Cutter Music / @dcuttermusic

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Learn how to influence others regardless of your position, gender or background.
Connson Chou Locke is a Professor in Management at the London School of Economics (LSE) where she teaches Leadership, Organisational Behaviour, and Negotiation and Decision Making.

Music credit: David Cutter Music / @dcuttermusic

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We like to think we’re making decisions, but we are not. We’re often just rationalising pre-existing biases. The decision is already made.
Vincent Mak is Professor of Marketing and Decision Sciences and a member of the Senior Leadership Team at Cambridge Judge Business School.

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Sarah Hall is Professor of Geography and Fellow of St John’s College at the University of Cambridge. Professor Hall is a public economic geographer whose work focuses on the uneven impacts of profound economic change, including Brexit, the changing economic position of China internationally, and the rise of finance-led capitalism.
Summary
Professor Hall discusses the uneven impacts of profound economic changes such as the 2007-2008 financial crisis, Brexit, and the rise of China. She explains how economic change affects different regions differently based on their economic history, labour market, and regulatory regime. She also highlights the regenerative capacities of cities like London, which have the ability to respond to crises by innovating in new markets. The conversation explores the changing economic order due to China's growth and its impact on global finance. Additionally, the discussion touches on the pressing economic issues of regional inequality in the UK and the changing relationship between the US and China.
Takeaways

Economic change affects different regions differently based on their economic history, labour market, and regulatory regime.Cities like London have regenerative capacities that allow them to respond to crises by innovating in new markets.China's growth is reshaping the global economic order, particularly in the realm of finance.Regional inequality is a pressing economic issue in the UK, with lower productivity in large cities outside of London.The changing relationship between the US and China has significant implications for global trade and geopolitics.
Key Moments
02:25 The Role of an Economic Geographer
08:04 The Impact of Economic Change on Geographies
15:12 Research on the 2007-2008 Financial Crisis
45:10 Pressing Economic Issues in the UK and Globally

Music credit: David Cutter Music / @dcuttermusic

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Alixandra Barasch is an Associate Professor of Marketing at the University of Colorado. Having earned her Ph.D. in Marketing from The Wharton School, University of Pennsylvania, she was previously an Assistant Professor at New York University and a Visiting Associate Professor at INSEAD. Alix studies how new technologies are fundamentally reshaping consumer behaviour and well-being.
Summary
Professor Barasch discusses why humans engage in social media and the psychological motives behind sharing information online. She explores self-focused motives, such as impression management and emotion regulation, and other-focused motives, such as sharing useful content and finding common ground. The research suggests that authenticity and empathy are crucial in how others perceive pro-social behaviour online.
Takeaways

People share information on social media for both self-focused and other-focused motives.Self-focused motives include impression management and emotion regulation, while other-focused motives involve sharing useful content and finding common ground.Sharing good deeds on social media can be perceived as authentic pro-social behaviour if it conveys empathy and emotions.The order and context of sharing information on social media can influence how others perceive the motives behind the behaviour.Authenticity and empathy are key factors in shaping the perception of pro-social behaviour online. Impression management plays a significant role in our online presence, and there are trade-offs between authenticity and polish.Photo sharing can enhance enjoyment and immersion in positive experiences, but the goal and context of the photos matter.Phone addiction is a real concern, especially in terms of social interactions and well-being.
Key Moments
01:47 Exploring the Psychological Motives Behind Social Media Engagement
05:15 Understanding the Reasons for Sharing Information Online
10:27 Exploring the Motivations for Doing Good Deeds
29:12 Impression Management in the Online Space
39:45 The Effects of Photo Taking
47:19 Addressing Phone Addiction
51:22 Considering Others in Technology Use
55:15 Nuances and Trade-Offs of Technology

Music credit: David Cutter Music / @dcuttermusic

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Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at the Wharton School. Prior to joining Penn, Professor Puntoni was a professor of marketing and head of department at the Rotterdam School of Management, Erasmus University, in the Netherlands. He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova in his native Italy.
Summary
In this conversation, Professor Stefano Puntoni discusses the potential of generative AI. The conversation covers topics such as the foundational technology behind generative AI, prompt engineering strategies, and the organisational adoption of generative AI. Professor Puntoni addresses the ethics of using AI tools, emphasizing the importance of responsible use. He predicts that the marketing industry will undergo significant changes in the next five years, with automation playing a larger role in tactical execution while human judgment remains crucial in strategic decision-making. The conversation explores the impact of generative AI on career development and the importance of complementing AI rather than trying to substitute it. The discussion also highlights the skills that machines lack, such as causal reasoning, critical thinking, and moral judgment. The conversation then shifts to the organizational adoption of AI, with advice on how senior management can approach AI implementation.
Takeaways

Generative AI has the potential to automate certain aspects of the business but does not diminish the role of human creativity.The marketing industry will undergo significant changes in the next five years, with automation playing a larger role in tactical execution.Human judgment and strategic decision-making will remain crucial.The ethics of using AI tools should be carefully considered and responsible use is important.New job opportunities will emerge in the field of generative AI, such as large language model optimisation. Generative AI is likely to have a significant impact on career development.Rather than trying to substitute AI, it is important to complement it by developing skills that machines lack.Skills such as causal reasoning, critical thinking, and moral judgment are valuable in the AI era.Organisations should approach AI implementation with intellectual humility, curiosity, and flexibility.
Key Moments
07:21 The Future Potential of Generative AI
26:18 New Job Opportunities in Generative AI
33:31 Complementing AI: Developing Skills Machines Lack

Music credit: David Cutter Music / @dcuttermusic

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