Good Revenue Neeta Bidwai

Heather Spilsbury, the new CEO of 50/50 Women on Boards, discusses the importance of gender diversity in corporate boardrooms and the business case for diversity on boards, backed by research that links diverse perspectives with increased profitability and reduced risk. Heather addresses the misconceptions about diversity being merely a DEI or ESG initiative, emphasizes the business imperative of diverse perspectives on corporate boards, and highlights the challenges and progress in achieving gender parity. She also explores strategies for increasing women's representation and the significance of building robust networks for aspiring board members. Tune in to hear about Heather's vision for 50/50 Women on Boards and how stakeholders can contribute to this vital cause.
Highlights:
00:31 Heather's Journey to 50/50 Women on Boards
01:50 The Importance of Diversity on Corporate Boards
03:45 Challenges and Progress in Board Diversity
07:56 Strategies for Increasing Board Diversity
09:07 50 Women to Watch Campaign
10:06 Barriers to Achieving Gender Parity
11:35 Heather's Vision for 50/50 Women on Boards
23:50 How to Get Involved with 50/50 Women on Boards
25:02 Key Traits of High-Performance Boards

Resources:
50 Women to Watch50/50 Women on Boards Annual ReportImproving Corporate Board Performance
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Where to find Heather:
https://www.linkedin.com/in/heatherspilsbury/ 
50/50 Women on Boards
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue 

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Thought leadership, distinct from transactional and educational content, builds trust and effectively influences buyers in today's self-serve market. Host Neeta Bidwai highlights critical data supporting the impact of thought leadership, and Neeta outlines a comprehensive framework for creating and distributing thought leadership content. Key insights include the importance of high-value, non-obvious insights and a robust, non-gated distribution strategy. Neeta emphasizes the shift in buyer behavior and the necessity of adapting to new market dynamics through strategic content that changes mindsets, ultimately driving brand strength and revenue growth.
Highlights:
01:04 Defining Thought Leadership
01:28 Types of Content
01:55 The Changing Buyer Journey
03:25 The Power of Thought Leadership
05:10 Framework for Thought Leadership
07:43 Evaluating Thought Leadership Insights
09:06 Executing a Thought Leadership Program
12:09 Measuring Thought Leadership

Resources:
https://dfnstrategy.com/buyerjourney (stats)
https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report
https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763
https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue 

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Jennifer Krusius is an investor at ABS Capital. She helps companies scale, drawing on her operating experience co-founding a fiber and wireless infrastructure company, Vivacity Infrastructure Group, and as an executive at Uber. 
Jennifer shares her extensive experience across various sectors including digital infrastructure, enterprise tech, and human capital management. She discusses her journey at Vivacity, when to pivot business strategies, and the challenges of achieving scale. The conversation explores customer insights, market dynamics, and the fine balance between conviction and adaptability. Jennifer also discusses the evolving landscape of investments, particularly the shift from a growth-centric to a profitability-focused approach, and offers vital advice for founders on navigating these changes. Additionally, Jennifer shares her passion for fostering diversity in the investment landscape and emphasizes the significant impact of good data and customer-centric approaches on high-performing companies.
Highlights:
00:35 Jennifer's Journey with Vivacity
01:26 Challenges and Pivots in Startups
06:19 Balancing Growth and Profitability
16:25 Navigating Investor Advice
33:02 Diversity in Venture Capital
37:47 Key Traits of High-Performance Companies
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Where to find Jennifer:
https://www.linkedin.com/in/jennifer-lee-krusius-8069661/
https://abscapital.com
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue

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Michele Maguire is an executive with extensive experience in tech, advertising, media, and entertainment, including eSports.
Michele delves into the evolution and significance of eSports, explaining its rapid growth and the challenges it faces. She discusses her journey through the eSports sector, the development of eSports broadcasting tools, and highlights the importance of building strong partnerships. Michele also touches on the impact of market fluctuations, particularly the “winter of eSports” in 2023, and the essential role of viewership in the industry's resilience. Michele shares her insights on successful M&A strategies, emphasizing the importance of integration plans and understanding customer needs. The discussion also covers emerging business models for brands within eSports, highlighting the potential for targeting younger demographics through innovative marketing and product placement strategies.
Highlights:
00:22 Understanding eSports: Definition and Evolution
03:12 Building Strong Partnerships in eSports
04:43 Challenges and Opportunities in the eSports Market
10:00 Exploring Business Models and Revenue Streams in eSports
10:59 The Role of Streamers and Product Placement in eSports
15:52 Insights on Mergers and Acquisitions
25:06 Advice for CEOs and Senior Executives
28:12 Key Traits of High-Performance Companies
Resources:
Deloitte eSports report
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Where to find Michele:
https://www.linkedin.com/in/michelemaguiresf/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue 

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Shinyoung Park, a seasoned founder and product leader, has created 23 consumer products, with a combined 42 million users and $88 million in revenue. She discusses the pivotal role of data in shaping product development, market fit, and competitive positioning across various startups. Shinyoung emphasizes the essence of tracking and analyzing engagement metrics to enhance ARPU, retention, and overall company growth. She also touches on her experience with Spoon Radio, illustrating how audience engagement and optimized features contributed to profitability. Additionally, the conversation explores the evolution of business models, pricing strategies, and the importance of understanding customer value. Shinyoung's new project aims at aiding high achievers in navigating professional uncertainties, reflecting on a shift towards a more partnership-oriented and AI-automated approach to business growth. The episode concludes with insights into what differentiates high-performing companies, highlighting the significance of a growth mindset, curiosity, and continuous learning.
Highlights:
00:00 Introduction to Shinyoung Park's Journey
00:32 The Power of Data in Product Development and Monetization
05:19 Case Study: Spoon Radio's Path to Profitability
08:58 Navigating Business Models for Startup Success
19:39 Partnerships and Strategic Growth in the Tech Industry
23:28 Exploring New Ventures and the Future of Work
27:05 Insights on High-Performance Companies
Resources:
University of Florida IPO statistics
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Where to find Shinyoung:
https://www.linkedin.com/in/shinyoungp/ 
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue 

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Greg Stein is the head of M&A and Strategy at Xerox who joins Good Revenue to discuss the complexities and strategies behind refocusing a major public company like Xerox. Named Project Reinvention, this initiative addresses the need for operational simplification, geographical and offering presence overhaul, and repositioning for growth amid challenges like COVID-19 impacts, supply chain disruptions, and the shift to hybrid work. Greg emphasizes the transition towards a service-led, software-enabled business model, focusing on digital services and IT solutions while moving away from non-core assets through strategic divestments and partnerships. Key insights include the importance of visionary leadership, cultural alignment, and the long-term view over short-term gains for successful transformation.
Highlights:
00:42 The Genesis of Project Reinvention at Xerox
01:28 Simplifying Operations: A Deep Dive into Xerox's Strategy
02:37 Repositioning Xerox for Growth: Strategic Moves and Challenges
05:29 Exploring the Possibility of Going Private and Operational Challenges
06:22 Envisioning Xerox's Future: Digital Transformation and Customer Focus
09:10 Strategic Refocusing and the Role of M&A in Xerox's Transformation
14:31 The Human Aspect of Divestments and Building Partnerships
19:35 Advice for Executives on Leading Through Transformation
21:55 Cultivating High-Performance Teams and Concluding Thoughts
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Where to find Greg:
https://www.linkedin.com/in/gregory-stein/ 
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue

Hosted on Acast. See acast.com/privacy for more information.