Marketing Happy Hour Marketing Happy Hour

We're excited to introduce you to Alex Psaros, a versatile marketing professional specializing in digital strategy and brand development, and currently the Director of Film Development at leading film production company Clerendon Road Productions. In this episode, Alex walks us through her experience in media buying and digital strategy, gives us an inside look at her time furthering brand development at Bravo, and shares her best strategies for building fan engagement, activating audiences on social through storytelling, progressing in your career, and more!

About Alex, in her own words: I'm Alexandra Psaros, a versatile marketing professional specializing in digital strategy and brand development. With a proven track record in managing integrated campaigns and enhancing online presence for diverse industries, I thrive on blending creativity with analytical insights to drive impactful results. Join me on the podcast as we explore innovative approaches to navigating today's dynamic marketing landscape.



Connect with Alex: Instagram | LinkedIn

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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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This week, Cassie and Erica chat with Danielle Ito, Influencer Marketing Manager at Notion, a helpful tool that blends your everyday work apps into one and allows for seamless collaboration with your team. In this episode, Danielle shares how a cold application led to her start in tech, tips for marketers curious about Notion's vast capabilities, and insights into the brand's influencer marketing strategy. She also gives us a look at their community event calendar and explains how impactful growing IRL relationships with creators has been for Notion.

Here's a peek at what we cover in this episode:

[00:04:27] - Danielle walks through her background in PR and how she made the shift to influencer marketing, working initially on brands like Applebee's, Champion, Bota Box, and Omni Hotels & Resorts, then starting at Notion in 2022.

[00:11:53] - Danielle shares how Notion incorporates storytelling into their influencer campaigns by sparking an initial exploratory call with each creator to learn how they can highlight individual authentic use cases, ultimately inspiring brand affinity and brand love.

[00:14:40] - Danielle gives us a peek behind the scenes at Notion's influencer and community event calendar, and explains why building relationships with creators is so important for any brand utilizing influencer marketing. She also shares how partnering with the Creator Camp community helps foster organic creativity among creators and allows for natural Notion knowledge sharing to occur.

[00:20:43] - Danielle shares her favorite productivity hacks for Notion, and answers a few listener questions about the brand!

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Danielle's episode:

UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora

Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place

The Importance of Efficient Processes | Business Consultant Chelsea Brinkley

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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Connect with Danielle on LinkedIn

Learn more about Notion: ⁠Instagram | LinkedIn | Twitter | TikTok

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New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the brand's community of candle super-fans have shaped and further driven brand development.



About Lindsay + Hotel Lobby Candle, in her own words: I’m Lindsay, founder of Hotel Lobby Candle. I spent a decade writing and editing for magazines like Town & Country, Vogue, and Elle Decor (to date, I’ve traveled to 62 countries).



Today, I apply that same reporter’s approach to my lifestyle blog & Instagram account, where I share carefully-vetted product recommendations, beauty tips and travel advice to a community of nearly 200,000 people.



I wanted to create a candle that transported people without ever having to leave home. It needed to be beautiful, smell incredible and, most importantly, be of the highest quality. Hotel Lobby Candle was inspired by the idea that it's entirely possible to bring the luxury hotel experience into your home in the form of a candle.

Our candles are handmade in the USA with an all natural 100% soy wax and hand-painted glass vessels designed just for you. Full-sized candles are 9.75 oz and have a 65-hour burn time.



Connect with Lindsay on Instagram

Check out Hotel Lobby Candle: Instagram | hotellobbycandle.com

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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Cassie and Erica sit down with Gabriel (Gabe) Gomez, Brand Engagement Social Strategy Lead at Verizon. In this episode, Gabe walks us through his several years in social media marketing, the critical career skills he's honed along the way, how he's built a personal brand on LinkedIn, and why leveraging data and consumer insights in social media strategies is so important. He also gives us a peek into Verizon's tailored content across platforms and shares a behind the scenes look at the Beyoncé x Verizon Super Bowl campaign.

Here's a peek at what we cover in this episode:

[00:03:16] - Gabe gives us a peek at his career journey, from gaining social media experience while interning at dosomething.org, to his Zimmerman Agency days managing Chuck E. Cheese's social, and eventually landing at Verizon. He also explains the positive aspects of an agency career start and reveals the skill he thinks has been the most critical to develop in his career thus far.

[00:12:48] - Gabe shares why building your personal brand is so impactful and reveals the LinkedIn strategy that allows his personality to shine. He then dives in to his everyday role managing Verizon's unique social media strategy that increases brand awareness, engagement, and loyalty - sharing examples of agile and reactive content that performed well and helped ladder up to the brand's overall goal on social media.

[00:24:18] - Gabe explains how data and analytics should drive and inform your social strategy, and the role they play in presenting new ideas to your team.

[00:28:48] - Gabe shares how Verizon's brand voice and content strategy differs per platform, and gives us an inside look at some of the favorite projects he's worked on at Verizon (like their Super Bowl campaign with Beyoncé).

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Gabe's episode:

Evolving Your Brand Over Time | Matt Prince of Taco Bell

Getting Silly on Social Media | Jack Hailey of Chili's

Top Social Media Tips by Platform | Bri Reynolds of Lyft

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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Gabe on LinkedIn

Learn more about Verizon: Instagram | LinkedIn | TikTok | ⁠Facebook

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New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We're excited to introduce you to Jen Hartmann, CEO of NEAT: The Agency, a Louisville-based PR firm that has helped over 290 brands grow their reach, impact and revenue through creative PR & marketing campaigns. Their clients have been featured in Forbes, CNN, Travel + Leisure, Bustle, POPSUGAR, The Irish Sun, Business Insider, TIME and more! In this episode, Jen shares her tried and true PR tips, what journalists and editors are looking for in story pitches, and how your brand can kickstart (or refresh!) your PR strategy in 2024.



About Jen: Jen Hartmann is the founder of NEAT, a boutique PR agency located in Louisville, Kentucky. She holds an MBA from Lindenwood University and has over 9 years of industry experience. She has worked for a variety of agencies managing influencer collaborations, content strategy, email marketing campaigns and events for both startups and Fortune 500 brands in industries such as CPG, fashion, tech and hospitality.

As the founder of NEAT, Jen Hartmann has advised over 290+ brands on positioning themselves in front of the right customers at the right time, through media features, social media campaigns, podcast interviews, influencer collaborations and more.



Connect with Jen + NEAT: LinkedIn | neattheagency.com

Listen in to the Served Neat Podcast

Grab the High Proof PR Deck here! + Use code "MARKETINGHAPPYHOUR" at checkout for 10% off!

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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Cassie and Erica chat with Alyssa Marie Marchino, Social Media and Content Manager at Sweet Loren's. In this episode, Alyssa shares how the brand's marketing department has found success (as a team of only 4!) and gives us an inside look at the strategy behind launching two new products, puff pasty and pizza crust, from conception to reality. She also shares her top tip for each social platform that Sweet Loren’s is currently present on, and explains why she thinks we’ll be reverting back to still images as the future of social media unfolds.

Here's a peek at what we cover in this episode:

[00:02:48] - Alyssa shares her journey from majoring in accounting to gaining experience in events and social, eventually joining the HIPPEAS Field Marketing team then moving on to Krave Jerky, Owl's Brew, and now Sweet Loren's. She also explains her current day to day responsibilities, including content planning for future launches and managing social, brand partnerships, creators, ambassadors, and more.

[00:06:25] - Alyssa walks us through her favorite projects at the brand - like the strategic launch of seasonal flavors - and explains how the team is able to tell the Sweet Loren's brand story through educational content and selective partnerships.

[00:10:12] - Alyssa gives us a peek into the marketing strategy around Sweet Loren's two newest products, Puff Pastry and Pizza Crust, and how the brand thinks about sharing these products on social.

[00:28:00] - Alyssa dives deeper into the brand's current social media strategy, noting their tried and true post formats and why they're prioritizing TikTok for the rest of this year. She also shares her top tip for each of these platforms: Instagram, TikTok, Facebook, Pinterest, and LinkedIn, and her predictions for the future of social.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

____

Other episodes you'll enjoy if you enjoyed Alyssa's episode:

How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife

Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns

Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place

____

Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Alyssa: Instagram | LinkedIn

Check out Sweet Loren's: Instagram | TikTok | Pinterest | Facebook | sweetlorens.com

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