23 episodes

Welcome to MRXplorer! You can expect to find musings on market research, from methodologies and lessons I'm learning in my career to broader thoughts about the industry and its future. Brought to you by Z Johnson, the MRXplorer blogger.

MRXplorer Zontziry Johnson

    • Business

Welcome to MRXplorer! You can expect to find musings on market research, from methodologies and lessons I'm learning in my career to broader thoughts about the industry and its future. Brought to you by Z Johnson, the MRXplorer blogger.

    Conferences: what will we hear?

    Conferences: what will we hear?

    Research community conference season is underway! I share what I hope to hear, what I will be sharing, and what I'm curious might fall by the wayside from last year. What do you hope to hear about? Share your expectations on LinkedIn (Zontziry Johnson) or Twitter (@zontziry). And hope to see you in person at one of the upcoming conferences and events!

    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 8 min
    Research is people!

    Research is people!

    Amid all the talk of AI, machine learning, and other tech, what are you doing to focus on the people creating and participating in your research?

    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 6 min
    2019 Learnings and 2020 Anticipations!

    2019 Learnings and 2020 Anticipations!

    A few learnings from 2019, including the challenges and joys of working from home! And then a look at 2020 and what things I'm anticipating will happen in market research. What are *you* excited about for 2020 and beyond? Share on LinkedIn or on Twitter (@zontziry)!

    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 23 min
    Save the Trackers!

    Save the Trackers!

    Why do trackers exist? What purpose so they serve? Can we save them? YES, WE CAN! I make the case for doing trackers better and keeping them around. At least until we find technology that gives us attitudinal measures consistently over time.

    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 20 min
    Transformation: what it isn't, what it IS

    Transformation: what it isn't, what it IS

    Have you been faced with "digital transformation," or "modern market research," as a goal for your team, but can't help but feel like nothing has actually changed? What does "transformation" actually mean? What does it involve? And, perhaps more importantly, what is it not?

    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 17 min
    A Board Game Lesson on Insights

    A Board Game Lesson on Insights

    A boardgame I played recently resulted in some introspection on research projects and keeping our eyes on the prize while not ignoring the value of the small steps along the way.

    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 10 min

Top Podcasts In Business

Listeners Also Subscribed To