Naming and Taming our Monsters, with Serdar Paktin GoodGeist

In this episode we talk to Serdar Paktin, the driving force behind Pakt consultancy, as he shares his expertise in semiotics and sustainability narratives. From frightening forecasts to hopeful horizons, we look at how stories shape our collective action towards a more sustainable future. 

Pakt is a cross-cultural strategic consultancy firm based in London. Serdar  helps businesses, brands, and organizations create meaningful strategies and solutions across cultures. He is a Fulbright Scholar, a semiotician, and a sensemaker who applies a holistic and creative approach to understanding and influencing cultural systems.

Our  conversation unveils how terms like 'tolerance,' 'diversity,' and 'inclusion' are not just words but are loaded with power dynamics, and how the overuse of sustainability jargon has spurred the emergence of sub-narratives that challenge and redefine the status quo. In our most cultural episode to date, we'll also drop in some thoughts from  great minds like Ursula Le Guin and Jacques Derrida, whose 'naming our monsters' reference gives us one of our major takeaways from this discussion with Serdar. 
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