Next Big Thing - with Lauren Ingram Lauren Ingram

Kate Ross has pivoted her digital agency of the last 15 years, called eight&four, to offer its own suite of AI tools because she was frustrated by the limitations of just using ChatGPT.

She shares the agency’s successes and the misses in building bespoke AI solutions, such as a tone of voice tool that a large travel brand now lets every employee use. Kate also gives us some good old fashioned British cynicism (or realism!) about the hype and bluster (and even white lies) about some of the AI tools out there.

She is also bullish on the future of creativity. So if you’re a marketer, work in an agency, or use tech to sell more in your business, this episode is for you!

LINKS:

Kate Ross on LinkedIn: https://www.linkedin.com/in/katemhross/ 

eight&four: https://www.eightandfour.com/ 

EVENTS: 

Follow Next Big Thing for the latest emerging tech news, events, job posts, and learning resources: www.instagram.com/nextbigthingstudios  

CREDITS:

Host: Lauren Ingram

Producer: Alex Lane

We record using Riverside. Want to make your own podcast? Get started here: ⁠https://www.riverside.fm/?via=lauren-ingram⁠

Samantha G. Wolfe is one of the leading voices in the metaverse space - she is an adjunct professor at NYU's Steinhardt School teaching courses including ‘The Business of the Metaverse, and 'Avatars and Virtual Humans’, and she’s authored two books including ‘Metaversed: See Beyond The Hype’.

We cover AI-generated influencers, using tech for good or evil, and - in her position as a leading expert in emerging tech - what she sees as the next big thing.

LINKS:

Samantha G. Wolfe on LinkedIn: https://www.linkedin.com/in/samanthawolfe/ 

Samantha’s consultancy PitchFWD: https://www.wearepitchfwd.com/ 

EVENTS: 

Follow Next Big Thing for the latest emerging tech news, events, job posts, and learning resources: www.instagram.com/nextbigthingstudios  

CREDITS:

Host: Lauren Ingram

Producer: Alex Lane

We record using Riverside. Want to make your own podcast? Get started here: ⁠https://www.riverside.fm/?via=lauren-ingram⁠

Lea Turner grew her LinkedIn following phenomenally fast in late 2019 - so when covid hit in 2020, she pivoted her business and started offering LinkedIn training.

Now with 168k followers on LinkedIn and a sold-out membership community for small businesses, Lea is the perfect person to tell us how to stand out in the AI era when there’s a ton of noise out there.

We cover:


Why now is the right time to build a personal brand - and how to get started


What to write on LinkedIn if you find it cringey


Algorithm changes to stay on top of


And Lea’s no-holds-barred thoughts on AI and business



LINKS:

Lea Turner on LinkedIn: https://www.linkedin.com/in/lea-turner/ 

Lea on Instagram: https://www.instagram.com/leadoeslinkedin/

Get Lea’s free LinkedIn cheat sheet: https://leaturner.co.uk/products/free-linkedin-cheat-sheet 

EVENTS: 

Follow Next Big Thing for the latest emerging tech news, events, job posts, and learning resources: www.instagram.com/nextbigthingstudios  

CREDITS:

Host: Lauren Ingram

Producer: Alex Lane

We record using Riverside. Want to make your own podcast? Get started here: https://www.riverside.fm/?via=lauren-ingram

Leanne Elliott Young knows how to capture the zeitgeist, whether at Nike in their highly secretive Rm72 team and collaborating with Virgil Abloh, or now at the helm of the Institute of Digital Fashion (IoDF), as a cofounding team of self-professed “architects of a new digital culture”.

Leanne talks through her career, having been approached to join Nike not long after graduating, and spent nearly a decade there before rejecting fashion norms and throwing herself into digital fashion and pioneering bleeding edge tech instead - helping IoDF achieve world firsts such as the first ever NFT worn at the British Fashion Awards.

Leanne also shares her vision for the future, where technology seamlessly integrates into our lives, and our consumption habits shift towards reselling rather than producing everything new.

LINKS:

Leanne Elliott Young on LinkedIn: https://www.linkedin.com/in/leanne-elliott-young-metaversemama/ 

Leanne on Instagram: https://www.instagram.com/leanneelliottyoung/ 

Institute of Digital Fashion (IoDF): https://institute-digital.fashion/ 

EVENTS: 

Follow Next Big Thing for the latest emerging tech news, events, job posts, and learning resources: www.instagram.com/nextbigthingstudios  

CREDITS:

Host: Lauren Ingram

Producer: Alex Lane

We record using Riverside. Want to make your own podcast? Get started here: ⁠https://www.riverside.fm/?via=lauren-ingram⁠

You don’t need 50 new AI tools, you just need a few that you know how to use really well. So if the constant tech changes are leaving you with FOMO, we’ve got you covered.


Host Lauren Ingram, former women's lead for Meta, interviews leaders about the latest tech and why it matters.
Next Big Thing is here to help you not just survive, but thrive in the next internet.



Follow us on LinkedIn: https://www.linkedin.com/company/nextbigthingstudios/

Instagram @nextbigthingstudios

The interview that changed everything! 

Daniel Priestley is a serial entrepreneur, angel investor and the author of multiple bestselling books including Key Person of Influence, and Oversubscribed. In this episode Daniel gives step-by-step advice to host Lauren Ingram on how to grow her Women of Web3 business and community - advice that we have now implemented, by launching Next Big Thing.

Daniel started his first company at 21 and made over $10 million in just 3 years, so he has a great pedigree in how to grow and scale businesses, and was recently on the Diary of a CEO with Steven Bartlett.

Next Big Thing is here to help you navigate AI and emerging tech, and make sure that you can not just survive, but thrive, in the next internet.

LINKS:

Daniel Priestley on LinkedIn: https://www.linkedin.com/in/danielpriestley/ 

Daniel on Instagram: https://www.instagram.com/danielpriestley/ 

Daniel’s episode on Deep Dive with Ali Abdaal (Entrepreneurship Masterclass: How to Make $10k - $1M per Month): https://www.youtube.com/watch?v=jOgqIbeLXkE 

EVENTS: 

Follow Next Big Thing for the latest emerging tech news, events, job posts, and learning resources: www.instagram.com/nextbigthingstudios 

CREDITS:

Host: Lauren Ingram

Producer: Alex Lane

We record using Riverside. Want to make your own podcast? Get started here: ⁠https://www.riverside.fm/?via=lauren-ingram⁠