147 episodes

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: https://anchor.fm/nirandfar/support

Nir And Far: Business, Behaviour and the Brain Nir Eyal

    • Technology

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: https://anchor.fm/nirandfar/support

    Viral Loops Or Viral 'Oops'?-Nir&Far

    Viral Loops Or Viral 'Oops'?-Nir&Far

    Recently, MessageMe announced it had grown to 1 million users in a little over a week's time. The revelation captured the attention of envious app makers throughout Silicon Valley, all of whom are searching for the secrets of customer acquisition like it's the fountain of youth. "Growth hacking" has become the latest buzzword, as investors like Paul Graham profess it's functionally that matters.

    Clearly, everyone wants growth. To someone creating a new technology, nothing feels better than people actually using what you've built and telling their friends. Growth feels validating. Growth tells everyone the company is doing things right. At least that's what we want to believe.

    You can read the Nir and Far blog post on: Viral Loops or Viral 'Oops'? https://www.nirandfar.com/viral-loops-or-viral-oops/

    Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


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    Support this podcast: https://anchor.fm/nirandfar/support

    • 6 min
    Our More Addictive World-Nir&Far

    Our More Addictive World-Nir&Far

    We're in an addictive world. The world has become harder to resist. Products are getting better at giving people what they want and - for the most part - that has been good thing. Yet, the historical trend-line shows products are also becoming more habit-forming.

    All products alleviate customers’ pain. Even products used to gain pleasure must first generate desire, a unique form of discomfort, which the customer will pay to satiate.

    You can read the Nir and Far blog post on: Our More Addictive World https://www.nirandfar.com/our-more-addictive-world/

    Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


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    Support this podcast: https://anchor.fm/nirandfar/support

    • 5 min
    Is Some Tech Too Addictive?-Nir&Far

    Is Some Tech Too Addictive?-Nir&Far

    Addiction can be a difficult thing to see. From outward appearances, Dr. Zoe Chance looked fine. A professor at the Yale School of Management with a doctorate from Harvard, Chance's pedigree made what she revealed in front of a crowded TEDx audience all the more shocking. "I'm coming clean today telling this story for the very first time in its raw ugly detail," she said. "In March of 2012 ... I purchased a device that would slowly begin to ruin my life."

    You can read the Nir and Far blog post on: "Is Some Tech Too Addictive?" https://www.nirandfar.com/tooaddictive/

    Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


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    Support this podcast: https://anchor.fm/nirandfar/support

    • 12 min
    Hunting for Habits: Keying in on smart design to make a product irresistible-Nir&Far

    Hunting for Habits: Keying in on smart design to make a product irresistible-Nir&Far

    Nir's Note: In this guest post, Ryan Hoover describes the design decisions and strategies used to build a habit-forming product, largely influenced by the learnings on this blog.  Follow @rrhoover or visit his blog to read more about startups and product design.

    Recently, Nathan Bashaw and I launched Product Hunt, a daily leaderboard of the best new products. As two product enthusiasts, we wanted to create a community to share, discover, and geek out about new and interesting products. But to make it a success, we knew we had to make it a habit, a product people would use every day.

    You can read the Nir and Far blog post on: Hunting for Habits: Keying in on smart design to make a product irresistible

    Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/




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    Support this podcast: https://anchor.fm/nirandfar/support

    • 14 min
    How You Can Help Users Change Habits-Nir&Far

    How You Can Help Users Change Habits-Nir&Far

    Nir’s Note: This guest post comes from Stephen Wendel, Principal Scientist at HelloWallet and the author of Designing for Behavior Change. Steve's new book is about how to apply behavioral economics to product development. Follow him on twitter @sawendel.

    It can be extraordinarily difficult to stop habits head-on. Brain damage, surgery, even Alzheimer’s disease and dementia sometimes fail to stop them.1But why are they so difficult to change?

    You can read the Nir and Far blog post on: How You Can Help Users Change Habits https://www.nirandfar.com/how-you-can-help-users-change-habits/

    Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


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    Support this podcast: https://anchor.fm/nirandfar/support

    • 10 min
    4 Cures for Feeling Overwhelmed: A Book Review-Nir&Far

    4 Cures for Feeling Overwhelmed: A Book Review-Nir&Far

    Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy.

    Many of us feel we’re drowning in the rising tide of emails, updates, and digital distractions. According to a survey by the Families and Work Institute, the majority of American workers report feeling overwhelmed or overworked. In her new book, Overwhelmed: How to Work, Love, and Play When No One Has The Time, Brigid Schulte acknowledges that although the deluge of to do’s is inevitable, there are ways to regain our sanity.

    You can read the Nir and Far blog post on: 4 Cures for Feeling Overwhelmed: A Book Review https://www.nirandfar.com/overwhelmed-a-book-review/

    Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


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    Support this podcast: https://anchor.fm/nirandfar/support

    • 9 min

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