909 episodes
Online Marketing Podcast Paul Pruitt
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- Business
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers.
You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world!
Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!)
Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs.
Just sign up to be notified at onlinemarketingpodcast.com
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Nugget: Serving is Selling
A lot of us think that there are two different parts to a launch:
There's the serving side and then there's the selling side.
And the interesting thing is, the entire thing is both, at the exact same time.
Selling is a process that means the entire launch, series, or webinar.
Understand that as you are giving and providing value, you are selling at the same time.
During your entire launch, you are leading your audience toward an informed buying decision.
Resources:
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt -
Nugget: Pick a Date and Launch
Resources:
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt -
How to Take Advantage of New Opportunities
We're creatures of habit. We'd like to do things a certain way.
Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.
But let’s face it: one thing is consistent.. and that is CHANGE!
There are those who are paralyzed by change and those that lean into it and take advantage of the new opportunities that we’ve been presented with.
In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-take-advantage-of-new-opportunities-3/
Resources:
The perfect Ad Framework Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible!
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt -
Mastermind Series: Best Practices For Your Cart Opening & Closing
In this episode of our Mastermind Series, we are discussing what you should be considering when opening or closing your cart.
From how to assess your target audience and create clear messaging, to presenting your offer effectively with the right timing to make your next launch a success.
Resources:
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt -
Nugget: Build the Right Foundation for Your List
When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.
A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.
We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?
Give yourself the time and space to build the right foundation
Resources:
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt -
Nugget: Use Intentional List Builders That Bridge People Into Your Offers
Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end?
It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people might not be aligned with our offers.
So, a key point here is to make sure that whatever we put out, it's aligned with our offers and that includes our list builders.
Think about how you can bridge people into your offers through the list builders that you put out there. Be intentional with that because once you create that intention, then you're truly going to bring the right people into your world that will be perfectly aligned with your offers.
Resources:
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt