The Apparel Entrepreneurship Podcast Apparel Entrepreneurship

In this episode of the Apparel Entrepreneurship Podcast, we speak with Richard Sutcliffe, founder of Passenger Clothing, based in the UK. 

Passenger started 12 years ago and is now approaching £100 million in sales. They are all about capturing that spirit of escape and adventure, through sustainable products. It's not just clothing; it's about crafting a way of life that aligns with our deep respect for the outdoors. Since the start, they have been on a mission to use eco-friendly materials to lessen the impact on the places we love.



What started as a small idea born from Richard’s personal passion and global travels has blossomed into Passenger, a brand that champions sustainability, encourages exploration, and captures the essence of escapism. 



In this episode we talk about:

👕 Why Passenger was founded - Learn about the unique origins of the brand and how personal passion and global travels sparked its creation. 

🌿 Sustainability at its core - Richard discusses how Passenger is pioneering in eco-friendly practices and responsible fashion, striving to give back to the planet. 

🌍 Global inspiration, local action - Explore how influences from the Pacific Northwest and Canada have sculpted Passenger’s distinctive style. 

📈 Business growth and challenges - Hear about the hurdles they've overcome and the strategies that propelled Passenger from a modest startup to a million-pound business. 

🚀 Future horizons - Get insights into Passenger’s future plans for expansion and how they continue to innovate in the fashion industry.



Richard’s story is not just about building a brand; it’s about igniting change and pursuing a mission that goes beyond apparel. Whether you’re an aspiring entrepreneur, a fashion enthusiast, or someone passionate about sustainability, this episode is packed with valuable lessons and heartening stories.



🎧 Listen now to get inspired by a journey of passion, innovation, and resilience!



Passenger: https://www.passenger-clothing.com

Apparel Entrepreneurship: https://www.apparelentrepreneurship.com

#ApparelEntrepreneurship #SustainableFashion #EntrepreneurJourney #FashionInnovation #PassengerClothing

In this episode of the Apparel Entrepreneurship Podcast we talk with former Olympic athlete Peter Häggström Lindecrantz, the visionary founder and CEO of YMR Track Club. 



The brand started to commemorate the 100th anniversary of his old track club and it’s also deeply rooted in the rich textile heritage of Sweden. 



We talk about how his experience in track and field has infused discipline and a unique aesthetic into his fashion enterprise, emphasizing sustainability and local production.



Episode Highlights:


Athlete to Entrepreneur: How Peter's background in sports inspired him to launch a fashion brand.
Sustainable Practices: Insights into YMR Track Club’s commitment to local production and its impact on sustainability.
Design Philosophy: Peter discusses how the brand's design ethos is directly influenced by his athletic background and Swedish heritage.
Challenges and Triumphs: An honest look at the hurdles of running a fashion business and how to overcome them.
Looking Ahead: Peter's future plans for YMR Track Lab and his vision for the brand’s growth and expansion.



Tune in to gain valuable lessons on building a brand with a strong identity and ethical foundation. This episode offers a deep dive into combining passion with business acumen to create a lasting impact in the apparel industry.







YMR Track Club: https://ymrtrackclub.com/

🔥 RESOURCES WE CREATED FOR YOU!

⚡️💻 6-Step Clothing Brand Startup Course - To 6 Figures And Beyond
https://academy.apparelentrepreneurship.com/step/clothing-brand-startup-course/

⚡️💻 The Apparel Entrepreneurship Members’ Club - Tools, Resources & Community
https://memberzone.apparelentrepreneurship.com/membership/

⚡️💻 How To Write A Business Plan Workshop
https://academy.apparelentrepreneurship.com/step/business-plan-workshop/

⚡️💻 Find Your Brand Niche & Unique Value Proposition
https://academy.apparelentrepreneurship.com/step/find-your-brand-niche/

⚡️💻 Apparel Entrepreneurship Tools & Templates
https://www.apparelentrepreneurship.com/shop/




◽️◽️◽️◽️◽️◽️

⬇️ More stuff you should check out ⬇️

** FREE 6-STEP APPAREL BRAND FRAMEWORK WEBINAR **
https://youtu.be/jlnm6Pd7zLk

** JOIN THE APPAREL ENTREPRENEURSHIP NEWSLETTER GIVING YOU INDUSTRY UPDATES, CONTENT, TOOLS, INSPIRATION, GUIDES, AND SPECIAL OFFERS! **
https://www.apparelentrepreneurship.com/newsletter/


◽️◽️◽️◽️◽️◽️

SAY HI ON SOCIAL:
APPAREL ENTREPRENEURSHIP
Website: https://www.apparelentrepreneurship.com/
Instagram: https://www.instagram.com/apparelentrepreneurship/
LinkedIn: https://www.linkedin.com/company/apparel-entrepreneurship/
TikTok: https://www.tiktok.com/@apparelentrepreneurship
Facebook: https://www.facebook.com/apparelentrepreneurship

DESINDER - Strategy, Branding & Design Agency
Website: https://www.desinder.com/
LinkedIn: https://www.linkedin.com/company/desinder/
Transformers Foundation:

In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry.

The industry is experiencing a shift towards sustainability and circularity, and brands need to be prepared for the changes. There is a need for companies to gather data and implement traceability strategies to comply with the eco-design legislation. You will also learn about the digital product passport, which will serve as a tool to capture and showcase product compliance. Brands must start with eco-design and forced labor legislations as key priorities. The conversation explores the impact of upcoming legislation on the fashion industry, focusing on sustainability and circularity.

The discussion covers the need for brands to comply with the legislation and the challenges they may face in implementing the required changes, as well as the importance of education and consumer behavior change in driving sustainability. The conversation highlights the opportunities for innovation and differentiation that the legislation presents. This episode provides resources for brands to find more information and support in navigating the new regulations.

Takeaways
✅ The textile industry is undergoing a shift towards sustainability and circularity, and brands need to be prepared for the upcoming legislation and regulations.

✅ Compliance with the eco-design legislation is crucial, as it sets requirements for product performance and environmental impact reduction.

✅ The digital product passport will serve as a tool to capture and showcase product compliance, and brands need to invest in IT systems and traceability strategies.

✅ Certifications and data gathering will be important for compliance, and non-compliance can result in fines, withdrawal of products from the market, and restrictions on business opportunities.

Brands should prioritize eco-design and transparent communication/content and start gathering the necessary data to ensure compliance. Brands in the fashion industry need to comply with upcoming legislation on sustainability and circularity.

✅ Education and consumer behavior change are crucial in driving sustainability.

✅ The legislation presents opportunities for innovation and differentiation.
Resources like industry associations and blogs can give guidance and support for brands navigating the new regulations.



Links
Ohana Public Affairs: https://www.ohanapublicaffairs.eu/

EOG: https://www.europeanoutdoorgroup.com/

Sustainable Apparel Coalition - Cascale: https://cascale.org/


🔥 RESOURCES WE CREATED FOR YOU!

⚡️💻 6-Step Clothing Brand Startup Course - To 6 Figures And Beyond
https://academy.apparelentrepreneurship.com/step/clothing-brand-startup-course/

⚡️💻 The Apparel Entrepreneurship Members’ Club - Tools, Resources & Community
https://memberzone.apparelentrepreneurship.com/membership/

⚡️💻 How To Write A Business Plan Workshop
https://academy.apparelentrepreneurship.com/step/business-plan-workshop/

⚡️💻 Find Your Brand Niche & Unique Value Proposition
https://academy.apparelentrepreneurship.com/step/find-your-brand-niche/

⚡️💻 Apparel Entrepreneurship Tools & Templates
https://www.apparelentrepreneurship.com/shop/




◽️◽️◽️◽️◽️◽️

⬇️ More stuff you should check out ⬇️

** FREE 6-STEP APPAREL BRAND FRAMEWORK WEBINAR **
https://youtu.be/jlnm6Pd7zLk

** JOIN THE APPAREL ENTREPRENEURSHIP NEWSLETTER GIVING YOU INDUSTRY UPDATES, CONTENT, TOOLS, INSPIRATION, GUIDES, AND SPECIAL OFFERS! **
https://www.apparelentrepreneurship.com/newsletter/


◽️◽️◽️◽️◽️◽️

SAY HI ON SOCIAL:
APPAREL ENTREPRENEURSHIP
Website: https://www.apparelentrepreneurship.com/
Instagram: https://www.instagram.com/apparelentrepreneurship/
LinkedIn: https://www.l

We’ve worked with hundreds of brands and many of them have this in common 👇

ONE problem we see all the time:

They are unable to communicate clearly and concisely on who they are and what they are about.

In this episode, we talk about the importance of figuring out what your clothing brand is about.



Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/



Desinder: https://www.desinder.com/

If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen.

Ana & Klas from Apparel Entrepreneurship and Desinder talk about:

✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental consciousness is central to your brand's appeal.

✅ Adopting a quality-over-quantity approach to your product line is crucial. Remember, a significant portion of your brand's success is likely to come from a small percentage of your offerings.

✅ Building strong relationships with your suppliers is key to ensuring product quality and operational efficiency. These partnerships are foundational to your brand's ability to innovate and respond to market demands.

✅ Collecting and acting on feedback from both customers and suppliers is essential for continuous improvement and alignment with market needs.
Innovation should be at the heart of your strategy, involving new materials and designs to keep your brand at the forefront of the industry.

✅ Consider consolidating your suppliers to streamline operations, reduce costs, and foster closer partnerships for enhanced quality and sustainability.

✅ Smart use of colors and diligent data analysis can guide your decisions on which styles to continue and which to revise or discontinue.

✅ Carefully planning your product range to ensure a coherent collection where each item complements rather than competes with the others will optimize your sales potential.

This guide is a concise roadmap for any clothing brand looking to grow in a sustainable, strategic manner. Watch the full video for detailed insights and actionable strategies to take your brand to the next level.

In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your collection, optimizing material use, and streamlining marketing and sales efforts. See the impact this strategy can have on your brand's aesthetic appeal, operational efficiency, and market success. This approach can transform your collection presentation, making it a powerful tool for both marketing and website engagement.


Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/

Desinder: https://www.desinder.com/


#FashionDesign #CollectionDevelopment #clothingbrand