The Dental Marketer Michael Arias

Are you investing enough into cybersecurity? In this eye-opening episode, I'm sitting down with Amy Wood, a renowned cybersecurity and data breach prevention specialist, to uncover the critical importance of spending wisely to protect patient information. Amy reveals why dental practices are prime targets for cybercriminals and lays out essential security measures that can provide robust protection. From business-grade antivirus systems to the significance of encrypted emails, she leaves no stone unturned in exploring the landscape of cybersecurity for dental practices.

Amy dives deep into the cost structure of effective cybersecurity, offering a detailed breakdown of what practices should expect to spend. We explore common pitfalls that can compromise a practice's security and provide practical advice on vetting IT providers to ensure they meet HIPAA compliance and other security standards. With insights into managing costs without sacrificing security, Amy's expert guidance is crucial for any dental practice looking to fortify its defenses against cyber threats.

What You'll Learn in This Episode:Why dental practices are prime targets for cybercriminalsEssential cybersecurity measures every dental practice should implementCommon shortcuts that compromise your practice's securityThe cost structure of maintaining robust cybersecurityHow to vet IT providers to ensure HIPAA compliancePractical advice for managing cybersecurity costs effectivelyThe real consequences of neglecting cybersecurity in dental practices
Tune in to fortify your dental practice against cyber threats and safeguard your patient information with, Amy Wood!‍‍Sponsors:For DSO integrations, startup solutions, and all your dental IT needs, let our sponsors, Darkhorse Tech, help out so you can focus on providing the amazing care that you do. For 1 month of FREE service, visit their link today! https://thedentalmarketer.lpages.co/darkhorse-deal/‍You can reach out to Amy Wood here:Website: http://copperpennyconsulting.comInstagram: https://www.instagram.com/copperpennyconsulting‍Mentions and Links:

Businesses/Services:Henry ScheinOrganizations:HIPAAFBIChange HealthcareMGM‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Amy. So talk to us. What's one piece of advice you can give us this Monday morning? Amy: So it's actually a very unpopular opinion and piece of advice. It's that you need to spend an appropriate amount of money in order to protect patient information. Michael: Interesting. So we need to spend or we don't have to.Amy: talk to us about that then. so what I do is cybersecurity and data breach prevention. I used to be an IT provider mostly in the dental space for almost 20 years, so I know what it's like to have to. Be set up in a way to try to prevent things like ransomware, computer downtime, not planning ahead for your failures, things like that.what I've realized is that mainstream medical has a lot more resources, both financially and just time and people to actually address all things for HIPAA or cyber security, things like that. But dental generally doesn't. It's a much smaller market. The bad news is that a lot of cyber criminals are targeting dental practices because they also know that dental offices don't have the resources.Interesting. Okay. So then when it comes to that ransomware, and I guess spending the right amount of money, how do we know what is the right amount of money and what are we spending it on specifically? on average, I would say if you're spending roughly 150 a month per computer in your You're about on trackand that's just for basic security prevention.That's going to overlap with some cybersecurity. It's going to overlap with HIPAA regula

‍How can a dentist like you navigate a career spanning over three decades AND keep their practice fresh and innovative? In this engaging replay episode, I sit down with Dr. Ivan Valcarenghi, a seasoned dentist from Elmhurst, Illinois, to uncover the secrets behind his 36-year-long journey in the dental industry. Dr. Ivan reveals how the charm of Illinois seasons influenced his choice to stay rooted amidst an exodus to warmer climates. More importantly, Dr. Ivan shares his strategies for combating professional burnout by continuously reinventing his practice. From transitioning from public health service to establishing his own practice, and always opting for quality treatments like tooth-colored fillings, Dr. Ivan emphasizes the importance of standing out in the dental field.

Dr. Ivan also shows us the business side of dentistry, which is often overlooked in traditional dental education. He recounts how learning business and marketing skills through consulting and attending business school played a pivotal role in growing his practice from a modest two-operatory office to a bustling, successful enterprise. Building strong patient relations through excellent communication, using digital technology to educate patients, and viewing dental care as a valuable investment are some of the key approaches discussed. Furthermore, Dr. Ivan’s innovative move to combine dental care with facial aesthetics under one practice showcases his forward-thinking mindset, which has greatly attracted patients and added value to his services.

What You'll Learn in This Episode:How Dr. Ivan has avoided professional burnout over a 36-year careerThe significance of distinguishing oneself in the dental professionThe impact of quality treatments on building a solid practice reputationDr. Ivan’s journey from public health service to his own dental practiceEssential business and marketing skills for growing a dental practiceThe importance of effective patient communication and educationIntegrating digital technology for better patient understanding and treatment acceptanceViewing and positioning dental care as a life-enhancing investmentAdding facial aesthetics to a dental practice and its benefitsNavigating economic downturns while maintaining practice growth and success
Tune in to hear Dr. Ivan's insightful journey and transformative tips for any dental professional seeking inspiration and practical advice!‍(This episode originally aired on 9/8/2022)‍‍Guest: Dr. Ivan Valcarenghi
Practice Name: Radiante Facial & DentalCheck out Ivan's Media:Website: https://www.radiantedentalfacial.com/Email: drivan@radiantedentalspa.com‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍
Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Are you an aspiring practice owner feeling overwhelmed by the prospect of starting or buying your own practice? In this episode, Kevin Klingshirn offers indispensable guidance tailored just for you. Drawing from his vast experience, Kevin emphasizes the power of resilience, the importance of seeking mentorship, and the critical need for a clear vision of your ideal practice. We explore how Dentagraphics can be a game-changer in helping you make well-informed decisions by providing location and demographic insights.

We dive deep into the intricate challenges that come with starting a business, from spotting the right opportunities to understanding market dynamics. Kevin shares his wisdom on leveraging patient demographics and assessing competition, ensuring you’re well-prepared to build a thriving practice. This episode is a must-listen for anyone wanting to harness the power of vision, comprehensive market analysis, and strategic planning in their journey toward successful practice ownership.

What You'll Learn in This Episode:Why it's essential not to fear failure in practice ownership.The benefits of seeking help and mentorship in your journey.How to define a clear vision for your practice.The role of Dentagraphics in location and demographic assessments.Key challenges practice owners practice owners face and how to overcome them.The importance of understanding patient demographics and competition.
Don't miss this chance to turn your practice ownership dreams into reality. Tune in now!‍‍Sponsors:
Studio 8E8: Dentistry’s story-driven marketing agency. Traditional marketing repels. Story-first dental marketing attracts.We bring your story to life in a way that captivates and connects: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true‍You can reach out to Kevin Klingshirn here:Website: https://www.dentagraphics.com/Email: kevin@dentagraphics.com‍‍Mentions and Links:

Businesses/Brands:StarbucksChipotleTargetBank of America‍Software/Tools:Google Meet‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Kevin. So talk to us. What's one piece of advice you can give us this Monday morning,Kevin: Monday morning piece of advice knowing your listeners, know, the primary audience is going to be. Young practice owners, and I'll gear this towards those that haven't started a practice or bought a practice, basically haven't entered practice ownership.This is what we help doctors with. one piece of the big puzzle, right? We'll talk more about it in a bit, but demographics, we help doctors figure out like where to start a practice, where to buy a practice, if a location is good or not. We talk to a lot of nervous practice owners. So what I mean by that is.They're going to be first time business owners. They're going to be serious business owners. The general practice is a serious thing. It's a big production. And it comes with a lot of responsibilities. My advice would be just get used to not knowing what you're doing. Get used to asking for help, get used to doing things that are really unfamiliar and you have no idea how they work.The reason why I can relate to it is just because we started this business about 10 years ago now. Seems like a really long time when you say it out loud, but in those 10 years, just as a, a small business owner here at demographics, we've had to do a lot in terms of running a business, hiring operations, fulfillment of the reports and products that we offer, taxes.everything that comes with just being a small business owner. I would guess the idea is, don't be afraid to fail. Don't be afraid to not know, you're always going to be intimidated, but day. The course, why I want to loop this back i

‍

What does it take to successfully market a practice and bring in new patients in today's world? In this compelling episode I'm sitting down with, Karen Galley, the insightful co-owner and president of Patient News and Practice ZEBRA. With over 30 years of specialized experience in dental marketing, Karen takes us on a journey through the foundational elements of successful dental marketing strategies. She sheds light on the unique offerings of Practice ZEBRA, a versatile software product that enhances marketing efforts through comprehensive services like call tracking, scoring, and detailed KPIs for marketing success. Whether you are just starting out or looking to optimize your current marketing, Karen's vast knowledge provides a robust solution tailored precisely for dental practices.

Throughout our conversation, Karen digs up the common marketing pitfalls that dental practices often encounter. Karen provides a magnifying glass into these errors, breaking them into three categories: strategic, operational, and executional. From the lack of clear differentiation in a practice's mission, to operational inefficiencies like poor call handling, each mistake is explored with an eye toward solutions and optimization. Karen’s advice doesn’t just stop at identifying problems though; she offers actionable strategies to improve your marketing approach by emphasizing consistent brand messaging, thorough market research, and effective budget allocation. This episode is an indispensable guide for dental professionals looking to enhance their marketing game.

What You'll Learn in This Episode:How to identify and correct strategic, operational, and executional marketing mistakes in your practice.The unique features of Practice ZEBRA and how it can streamline your marketing efforts.The importance of understanding your practice's unique selling proposition.Advice for aligning marketing strategies with your practice’s vision and goals.Tips for efficient resource and budget allocation in dental marketing.How to analyze marketing attribution and channel ROI to maximize returns.Insights into refreshing your online presence with modern web design and SEO practices.
Let's transform your practice's marketing efforts with, Karen Galley, today!‍‍
Sponsors:
‍Oryx: an all-in-one cloud-based dental software created by dentists for dentists.
Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Visit Oryx today for a special TDM offer! (Just click or copy and paste the link here) https://thedentalmarketer.lpages.co/oryx/‍Guest: Karen GalleyBusiness Name: Patient NewsCheck out Karen's Media:Website: http://patientnews.com‍Free Consultation & Demographic Review: https://patientnews.com/consultation‍More New Patients/Practice Awareness: https://patientnews.com/portfolio/direct-mail-neighborhood-newsletters‍Websites & SEO:
https://patientnews.com/portfolio/websites-seo
https://patientnews.com/messy-mistakes-in-dental-websites‍Free Downloads:
https://patientnews.com/whitepaper-download-how-top-dentists-generate-revenue
https://patientnews.com/whitepaper-download-is-direct-mail-dead‍
Other Mentions and Links:‍Software/Tools:Google AdsPractice ZEBRA‍Helpful Resources:Practice Growth Calculator‍Books:Understanding Dental Insurance: A Guide for Dentists and their Teams‍People:Dr. Shahin SafarianDr. Travis Campbell‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍
Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no

Have you ever considered how vulnerable your practice might be to a cyberattack? In this episode, Reuben and I delve into the alarming issue of cybersecurity threats targeting the dental industry. With recent warnings from the FBI about credible threats, it's clear that dental practices need to take cybersecurity seriously. We explore the potential consequences of these threats, the crucial need for comprehensive security awareness training for staff members, and essential steps to prevent email-based attacks.

The conversation goes in-depth into why using Microsoft 365 for enhanced email security is a game-changer for dental offices. Reuben also discuss the importance of working with IT experts to set up robust cybersecurity measures. Whether you're a dental professional or someone concerned about the security of sensitive patient information, this episode offers loads of practical advice. Don't miss out on this vital information that could protect your practice from devastating cyber attacks.

What You'll Learn in This Episode:What are the credible cybersecurity threats currently targeting dental practices?Why is security awareness training crucial for dental office staff?What steps you can take to prevent email-based threatsHow Microsoft 365 can enhance your dental practice's email securityWhy should dental practices consider consulting IT companies for cybersecurity solutions?
Take action today to secure your dental practice's email communications and protect sensitive patient information!‍‍Sponsors:For DSO integrations, startup solutions, and all your dental IT needs, let our sponsors, Darkhorse Tech, help out so you can focus on providing the amazing care that you do. For 1 month of FREE service, visit their link today! https://thedentalmarketer.lpages.co/darkhorse-deal/‍You can reach out to Reuben Kamp here:Website: https://www.darkhorsetech.com/Email: sales@darkhorsetech.comPhone: 800-868-4504Facebook: https://www.facebook.com/DarkhorseTech‍Mentions and Links:

Businesses/Services:Henry ScheinAspen Dental‍Organizations:HIPAAFBIChange HealthcareUnitedHealthcare‍Software/Tools:DentrixEaglesoftOpen DentalChatGPTOutlookMicrosoft 365G Suite‍People:Bill Gates‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Ruben. So talk to us. What's happening right now for this Monday morning episode, we're going to be talking about something specific when it comes to security, Michael: What's going on? Reuben: Emergency pod. First of all, emergency pod, Michael. Michael: All Reuben: right. You know, those, uh, Reuben: those sirens Instagram are overused, but in this case it Reuben: does apply. FBI warns of credible cybersecurity threats of the dental industry. that's why we're talking today. Michael: Okay. So what's happening. This happened. One of the articles we're looking at is on may 8th, so Michael: like not less than a week ago, less than a week, a couple of days ago, something's going on specifically with this cyber security threat. To all Michael: dental practices everywhere in the nation or Reuben: yeah, so it is morphed into that over the last few days. So basically, uh, the FBI was monitoring, uh, a hacking group, Reuben: connected to change healthcare, connected to United Healthcare, connected to Henry Schein, connected to Aspen. You know, all these groups have obviously made the Reuben: headlines in the last uh, year or so uh, change healthcare, obviously being uh, most recent, Reuben: they were actually investigating a threat because they were attacking the plastics. Surgery market. And Reuben: then they shifted their focus to Reuben: oral surgery. And that's kind of, that was the, the Reuben: splashy update from last week, right? Reube

‍

How can an artist's creativity and eye for detail translate to success in the dental industry? Today we're diving into the journey of Dr. Jessica Pushee, an aspiring artist turned respected dentist, who shares her path from student to practice owner. Listen as Jessica unravels her realities – the challenges of shared ownership, the unexpected upheavals, the bounce back from failures, and the rekindling of her passion for ownership. Gain a unique understanding of her perspective on what it's like to construct one's own practice, from securing loans to pinpointing the perfect location.

The episode continues with an emphasis on the powerful role of community engagement and specialist referrals in building a solid patient base. Not only can you sneak a peek into Jessica's secret, strategic playbook, but you can also get a personal perspective on the delicate art of maintaining work-life balance, creating something uniquely personal, and nurturing a business culture rooted in integrity. Jessica also shows her forward-looking aspirations for her practice, marking her place in a fascinating narrative, laced with fortitude, resilience, and tenacity.

What You'll Learn in This Episode:The unique journey of an artist turned respected dentistThe challenges and nuances of shared ownership in a dental practiceThe rigors and rewards of building a dental practice from scratchArtistic touches that set apart Jessica's practiceMaintaining work-life balance as a successful dentist and business ownerThe significant role of community engagements and referrals in building a patient baseThe importance of business culture and integrity in growing a practice
Let's get into this episode with Dr. Jessica Pushee and witness the perfect blend of art and dentistry on her journey!‍‍
Sponsors:
‍For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/Guest: Dr. Jessica PusheeCheck out Jessica's Media:Instagram: https://www.instagram.com/jpushee/Email: Jessicapusheedmd@gmail.com‍
Other Mentions and Links:‍Software/Services:Google AdsIdeal PracticesCARRFacebook AdsLegalZoom‍Places/Establishments:Tufts University‍Banks:Bank of America‍Brands/Businesses:StarbucksSmoothie King‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍
Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍