An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
The Core Web Vitals Interview
Ciaran talk's to Jon Henshaw about 'Core Web Vitals,' Google's favourite new way to measure website performance and user experience. Come May 2021 these metrics will soon influence Google's search algorithm. Learn what Core Web vitals are, why they matter, and how you can measure up your own website to see how it performs using Google's Lighthouse audit tool.
Visit targetinternet.com/podcast for show notes, links and free resources
Accelerate your projects with Triple R
Ciaran talks to Karl Blanks, Co-founder of Conversion Rate Experts about their latest big idea, “The Triple R Technique” and walks us through how to use it.
‘You can progress much faster if you increase the rate at which you explore avenues and abandon the dead ends.’ Karl shares a simple but incredibly powerful process to do precisely that.
Visit https://www.targetinternet.com/podcast for useful links & free resources related to this episode.
Optimize Your PPC Campaigns for 2021
Adzooma share ways to improve your PPC performance. Get some non AI inspiration to power your PPC campaigns on multiple platforms in 2021. as you will learn, you don’t have to use Adzooma's AI to optimise PPC in 2021 but it can help!
( See www.targetinternet.com/podcast for show notes)
Email Marketing Predictions for 2021
Daniel and Ciaran cover some bonus material from our recent interview on email marketing. Ciaran explores Philip Storey's predictions for what may develop to fruition in the email marketing space in 2021, including Amp for Email. Also, Philip shares with us an email fantasy he has around pay-to-subscribe emails from brands. Could that become a thing? Stranger things have happened, and it is an interesting idea. If the content is strong enough, then why not? Useful Links Enchant Agency Amp for Email Mark Robbins Runderwear Mark Pollard-The Four Points The Morning Brew
Email Marketing in 2021
Catch up on what's now on offer from the top email service providers for those looking to up their game on email marketing. Does your ESP still make the grade, or are they holding you back?
Philip Storey from Enchant Agency spills the beans on what's hot in the email tech world. We also explore the myth of the customer journey.
Visit targetinternet.com/podcast for the full show notes and resources
Understanding PPC Click Fraud
How much of your PPC budget gets spent on clicks from people or machines with no intention of buying or converting? Daniel and Ciaran explore the tricky issue of click fraud and how you can help to prevent it.
For All Links and Resources visit targetinternet.com/podcast