The Edward Show Edward Sturm

E348: TikTok, IG Reels, and YouTube Shorts are even bigger opportunities than people realize.
Organic Google Search is prioritizing content on the platforms, and SEOs are literally afraid to exploit this because they are afraid to get on camera.
The opportunity is wide open here.
00:00 Introduction: The Evolution of TikTok and Instagram Reels
00:13 The Rise of User-Generated Content in Search Engines
01:33 The Impact of AI-Generated Content on SEO
03:56 Optimizing TikTok and YouTube Shorts for SEO
07:13 Personal Experiences
09:17 Conclusion and Final Thoughts
#seo #searchengineoptimization #digitalmarketing #contentmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E347: "Something insane is about to happen on LinkedIn.
They just dropped a video tab with infinite For You Page content.
A friend just got 400,000 views in 7 days.
He had only 2,700 followers on LinkedIn (but is Instagram/TikTok YouTube Shorts famous).
It's a blue ocean."
- From Cody Schneider
00:00 LinkedIn's New Video Feature: A Game Changer
00:37 Testing the New LinkedIn Video Feature
01:25 Consistent Mobile Video Creation
03:41 My Mobile Video Creation Process
05:23 Right Time, Right Place
07:06 Future Plans
#linkedinmarketing #socialmediamarketing #digitalmarketing #contentmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google.
They're using Perplexity's high domain authority and sometimes link building to get their AI-generated pages discussing their brand to rank high and fast.
Some SEOs have reported getting hundreds of thousands of visitors in the short amount of time (weeks) this feature has been out.
I share how this is being done and answer everybody's top question: will this last?
00:00 Introduction
00:17 Perplexity's New Feature
02:07 SEO Tactics and Historical Examples
03:29 Perplexity Pages and Google's Response
05:54 Technical Insights and User Experiences
08:12 Long-Term Content Strategies
11:06 Conclusion and Final Thoughts
#seo #searchengineoptimization #blackhat #digitalmarketing

E345: How generative AI is going to change local search engine optimization.
Exactly:
How I expect the search experience in the next 5 years to change for people looking for local services.
From a marketing strategy perspective, how prominent I expect SEO as we know it to be for local companies.
My thoughts on Google as the leading search engine moving into the future.
00:00 Questions Overview
00:40 The Future of Local SEO: AI and Images
01:49 User Behavior and Chatbots in Local SEO
03:11 Importance of Data, Reviews, and Backlinks
06:19 SEO Strategies and User-Generated Content
08:43 Google's Future and SEO
10:50 Conclusion and Final Thoughts
#localseo #seo #searchengineoptimization #digitalmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
 

E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google’s biggest leak of all time.
He shares how he warned Google in advance about it.
And how his support ticket was closed in response.
The story goes even deeper.
And eventually resulted in the May 2024 Google Algorithm Leak.
00:00 Introduction to the Google Algorithm Leak
00:39 Dan Petrovic's SEO Experiment
02:18 The Juicy Details of the Google Leak
04:10 Response to the Google Leak
06:03 Dan Petrovic's Actions
08:21 Rand Fishkin's Role
09:03 Google's Reaction and Security Measures
16:23 The Future of SEO and Search
21:14 Compact Keywords
25:06 Final Thoughts
Sources shared in this podcast.
Dan’s article: https://dejanmarketing.com/i-have-one-thing-to-say/
Rand’s article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/
My article about bottom-of-funnel SEO: https://edwardsturm.com/articles/seo-down-the-funnel/
#seo #searchengineoptimization #digitalmarketing

E343: What a crazy day.
One of the biggest faceless marketing Instagram accounts steals my viral script and reuses it with ElevenLabs.
I get my first impersonator on TikTok. Somebody creates 4 accounts impersonating me to scam people with.
One of the biggest business podcast hosts steals copy from a friend after going on a tirade about how people are stealing his content.
I steal that business podcast host's initial email flow.
This is the reality of the Internet.
00:00 The Dark Reality of the Internet
00:16 The Moldy Whopper Campaign
01:27 My Script Gets Stolen
03:16 Hypocrisy
07:54 Confessions of a Content Creator
12:29 The Halo Connection and Marketing Inspiration
14:16 Impersonation and AI Detection
15:25 Reflecting on a Wild Day
#contentmarketing #digitalmarketing #instagrammarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/