The Mariah Coz Show Mariah Coz
-
- Business
The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently.
-
Where I Went Wrong (Profit Architecture is back!)
TL;DR: Profit Architecture is our all-access-pass bundle program that includes all of our curriculum, resources, and legacy programs. Monetize is an individual course included inside of Profit Architecture.
We’ve been on a journey the last year as we launched Profit Architecture in 2023, a comprehensive and all-inclusive bundle of our legacy programs and curriculum in one package. Then when we combined Monetize with the Profit Architecture bundle this year, we repositioned everything under the Monetize name to be the “umbrella” name for the new bundle of both.
However, we realized this caused some confusion. So we are making an update:
⭐ The Monetize bundle is now called “Profit Architecture” once more! YAY!
Get on the waitlist for Profit Architecture here.
In this episode I’m sharing the decision to make this name change *back* to the original Profit Architecture title, lessons learned from this, where I’ve messed this up before (oops!) and my advice for you on how to manage having multiple programs, bundles, offers and more with evolving names over time.
➡️ Read the full blog post here
In this episode:
The journey from Profit Architecture to Monetize to Profit Architecture and why Profit Architecture is more than just a name
Working through my feelings of embarrassment around making this “mistake” twice now
My experience with evolving program names, bundle names, and how to keep it clear
Trusting my intuition even when people are telling you to do something else
Why abdicating decisions never works (so annoying, right?)
My advice for how to handle having multiple program names, evolving names, bundles, when to use a new program name vs. keep it the same, and more
Resources + Links:
Get on the waitlist here: www.mariahcoz.com/waitlist
Visit the site - www.mariahcoz.com
Blog - www.mariahcoz.com/blog
The Newsletter - www.mariahcoz.com/join
-
My 6-Figure, 100% Asynchronous Course Launch Debrief
I recently wrapped up a 100% asynchronous launch where we did 6 figures in sales without live webinars, live streams, being on video or calls.
It certainly wasn’t our biggest launch, we’ve had plenty of $500k++ launches by using our Launch Your Signature CourseⓇ and Iconic Virtual Events strategies (you can find all of our launch strategies inside Profit Architecture.)
But it was a really great experiment to try something 100% async and be a model for some of our clients who need this level of flexibility to work around their creative constraints. If you're in a chill low energy season, or can't do a lot of live stuff for any reason, an async launch can be really lucrative and strategic, designed to fit into your life and schedule.
➡️ Read the full blog post here
In this episode:
What is a 100% “asynchronous” launch and why you might want to experiment with one
The pros and cons of doing a fully async launch vs. a hybrid launch with live elements
Truth bombs about the reality of what to expect if you do try an async launch
Why your launch success has very little to do with the actual 5-7 days of your cart open
The #1 thing that *actually* determines the success of your next launch
What my asynchronous launch looked like, pre-launch, recorded webinar, how many emails I sent etc
The results of this launch
Honest reflections on if I would do it this way again, or what I would change next time
Lessons learned that you can apply to your next launch, async or live!
Answering your biggest questions about how much time it saved me, what the launch window felt like, and more
Resources + Links:
Join the waitlist - www.mariahcoz.com/waitlist/
Visit the site - www.mariahcoz.com
Blog - www.mariahcoz.com/blog
The Newsletter - www.mariahcoz.com/join
Submit your Creator Confession here -
3 Types Of Profitable Courses, Products and Programs That Are Selling Right Now
3 Types Of Courses, Products and Programs That Are Profitable Right Now…and how to make some small tweaks to turn the offers you have into the offers your audience actually wants in this market.
I’m breaking down what types of digital products, courses and program structures are working right now with real examples you can model.
Everyone wants to know what is actually selling *now* when it comes to courses.
“Are courses still selling as well as they used to?”
“Are people still investing in higher ticket programs?”
“What types of digital products are the most profitable?”
Yes, there are certain delivery formats and structures that people are looking to buy right now. I’ve got you covered!
➡️ Read the full blog post here
In this episode:
Private insights from the “x-ray vision” of being behind the scenes of my clients businesses
The breakdown of 3 categories of profitable products that are selling now
Why you probably already have a profitable digital product hiding in your files or inside your bigger program and how to pull it out as a low ticket offer
The power of having an “all access pass” style program or subscription that combines your body of work in one place
Why confusion and overwhelm kills sales and what to do instead
The little known high ticket offer type that brought in an extra $60k for us the last few weeks behind the scenes
How to make simple tweaks to turn the products, content, and curriculum you already have into the types of offers your audience wants to buy right now
The all new Monetize x Profit Architecture bundle is opening for enrollment very soon! There will be very limited bonuses and early access just for the waitlist.
Put your name on the waitlist at mariahcoz.com/monetize
Resources + Links:
Visit the site - www.mariahcoz.com
Blog - www.mariahcoz.com/blog
The Newsletter - www.mariahcoz.com/join
Submit your Creator Confession here -
Selling Your Own Course vs. Selling Other People’s Stuff (and a personal epiphany I had this week)
Don’t downplay the good stuff!
I realized something this past week. I’ve been doing you a disservice.
In my attempt to not fall into the “guru” pile of being another one of those annoying people online yapping about how great having an online course business is - I often completely downplay how freaking great having an online course business is compared to other options 😁
I never want to minimize the fact that building any type of business takes time and hard work - and that includes creating + selling online courses and digital products.
But I realize I sometimes go so far the other way - that I forget to share that, yes, although 10% of it is hard and challenging, the other 90% of it is WOW, AMAZING, “I CAN’T BELIEVE THIS IS MY LIFE” GOOD.
Selling your own products to your own audience is honestly SO much more empowering than selling other people’s stuff (whether that be through affiliates, brand deals, ads, or some other options I discuss in the episode)
It can be easy to take something you’ve been doing a long time for granted and look at other people/models and think they have it all figured out…or that the grass is greener… but I’ve learned a powerful lesson about how awesome selling your own offers to your own audience is.
➡️ Read the full blog post here
In this episode:
My a-ha moment about why I tend to downplay all the good stuff about running a course business
Some of the highlights from the last year I didn’t share because I didn’t want to brag or be annoying
Reflecting on where you might be downplaying your success or forgetting how amazing your work is
From thinking the grass might be greener monetizing with sponsors, ads, brand deals or affiliates to realizing that nothing really compares to creating, selling and owning your own products and your own audience
Why the message I’ve been sharing since 2015 is even *more* relevant in 2024 with all the wild stuff going on on social media
Developing the core skills that will serve you for life, no matter what you sell online or what niche you are in
The all new Monetize x Profit Architecture bundle is opening for enrollment very soon! There will be very limited bonuses and early access just for the waitlist.
Put your name on the waitlist at mariahcoz.com/monetize
Resources + Links:
Visit the site - www.mariahcoz.com
Blog - www.mariahcoz.com/blog
The Newsletter - www.mariahcoz.com/join
Submit your Creator Confession here -
Everything you need to know about the new Monetize 🤝 Profit Architecture bundle
Everything you need to know about the new Monetize 🤝 Profit Architecture bundle
Big news! We are about to open the doors to the all new Monetize x Profit Architecture bundle, which will be under the name “Monetize” but includes *everything* in one, streamlined, cohesive experience - and I am so thrilled!
➡️ Get all the details and add your name to the waitlist here!
I’m sharing everything you need to know about the upcoming Monetize x Profit Architecture bundle enrollment opening on Thursday April 18, 2024. Make sure to get on the waitlist for limited edition bonuses, special pricing, and updates.
In this episode:
The epiphany I had that inspired me to shift gears mid-way through executing my launch plan
Why I had such a hard time choosing a name for this new all-inclusive bundle
The behind the scenes of how this bundle became possible (finally!) after months of people asking me to create this
Who the Monetize x Profit Architecture bundle program is for, what’s included (literally everything!), what you’ll create, and how it all works
Details about the investment options, why it’s such a no brainer accessible price point even though this program includes our advanced strategies for experienced CEOs and course creators
What to expect when the doors open soon - including special waitlist-only bonuses!
➡️ Get all the details and add your name to the waitlist here!
Resources + Links:
Visit the site - www.mariahcoz.com
Blog - www.mariahcoz.com/blog
The Newsletter - www.mariahcoz.com/join
Submit your Creator Confession here -
10 Lessons Learned from 10 Years as a Content + Course Creator
10 Lessons Learned from 10 Years as a Content + Course Creator
I’ve been a content + course creator for about a decade now.
I’ve helped well over 15,000+ students plus the thousands of people I’ve taught in my live workshops, events, and in person! I’ve learned about a gazillion lessons in my time making a living as a creator online, but I want to share the top 10 with you today.
These are my confessions, my hard-won wisdom as a dinosaur in the online education space 🦕
➡️ Read the full blog post here
In this episode:
The paradoxical realization that timeless strategies never change, but the environment is always shifting
Why making more money won’t change how you feel about yourself
The myth of hockey-stick growth and why you probably don’t want to “blow up overnight”
The reality of looking at things over a 10-year timescale and what matters, what doesn’t, and why everything is really just a “blip”
How to balance mastering the basics with that new trendy tactic you want to try out
Comparison-itis, lumpy revenue, and the fear of being forgotten about
Resources + Links:
Visit the site - www.mariahcoz.com
Blog - www.mariahcoz.com/blog
The Newsletter - www.mariahcoz.com/join
Submit your Creator Confession here