The Likeable Expert Podcast Michael Katz

In addition to using marketing tactics that reach your particular audience and that you enjoy (or at least don't hate), it's important to connect with your prospective clients in different ways.

Today's newsletter explains (I hope).

This is issue #573, a number that is evenly divisible by 3.

How do I know that? Because when you add all the digits together (5 + 7 + 3 = 15; 1 + 5 = 6), the resulting number (6) is.

And if that much math has your head spinning, you definitely do not want to buy the book I reference in today's newsletter.

Audience – who are you trying to reach and where do they hang out – plays an important role in bringing the clients you want.

The rules of working for yourself are different. Often, things that seem obvious are totally wrong.

Today's newsletter shares three examples of conventional work wisdom that are way off base.

Today's newsletter is a bit longer than most. But, my hair is a bit shorter than most, so I guess it all evens out.

Read on as we talk about why having a "marketing system," if it's the wrong system (for you), can be a waste of time.

I don't know if you were present at the eclipse (it was dark). 

But it got me thinking about how the event, and life as an independent professional, don't have a whole lot in common.

Put on your protective glasses and keep reading...