399 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Marketing Book Podcast Douglas Burdett

    • Marketing

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

    327 Activate Brand Purpose by Chip Walker

    327 Activate Brand Purpose by Chip Walker

    Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company by Scott Goodson and Chip Walker
    The greatest challenge facing leaders is activating and actioning purpose-based brands to the people who matter inside the company and out.
    Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs.
    We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits.
    Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way.
    Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company-wide cultural movement, beginning internally and permeating externally.
    Regardless of whether your purpose is lofty and socially conscious, or all business, focus on galvanizing people, and they will respond if you can prove that you care about that purpose and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/activate-brand-purpose-chip-walker

    • 59 min
    326 Binge Marketing by Carlijn Postma

    326 Binge Marketing by Carlijn Postma

    Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma
    How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your audience's attention? And how do you ensure that everyone tells the same story on all those channels?
    Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
    Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century.
    With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer, or listener.
    Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner, you can build on your own loyal and involved audience.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/binge-marketing-carlijn-postma

    • 1 hr 4 min
    325 Sustainable Marketing by Michelle Carvill

    325 Sustainable Marketing by Michelle Carvill

    Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill, Gemma Butler, and Geraint Evans
    In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability.
    Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and employee welfare.
    Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.
    From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing.
    This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving, and maintaining these practices in any organization.
    A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/sustainable-marketing-michelle-carvill

    • 1 hr 9 min
    BONUS: How To Market and Sell The Way Customers Love

    BONUS: How To Market and Sell The Way Customers Love

    Replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast
    Cumulative Advantage: How to Build Momentum for Your Ideas, Life, and Business Against All Odds by Mark Schaefer Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Simon Kelly, Paul Johnston, and Stacey Danheiser The Strategy Mindset 2.0: A Practical Guide To The Design and Implementation of Strategy by Chuck Bamford Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer 

    • 37 min
    324 Selling From The Heart by Larry Levine

    324 Selling From The Heart by Larry Levine

    Selling From The Heart: How Your Authentic Self Sells You! by Larry Levine
    Sales have changed in the last 30 years. Gone are the days of manipulative and pushy salespeople who rely on charm to get sales.
    Selling From The Heart is the new economy where relationships matter and old-school techniques just don’t work anymore. Relationships are what will fuel your sales funnel and allow you to reach your sales goals.
    Social media is a great place to develop those relationships that lead to sales and Larry teaches you how to do it in a natural way. Larry Levine shows you how not to only be yourself, but your best self and succeed!
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/selling-heart-larry-levine

    • 1 hr 10 min
    323 Ultimate Guide to Google Ads by Mike Rhodes

    323 Ultimate Guide to Google Ads by Mike Rhodes

    Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd
    Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more.
    Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.
    Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up a Google Ads account for your business Readers are given the latest information paired with current screenshots, fresh examples, and new techniques.
    Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales.
    Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
    Click here for this episode's website page with the links mentioned during the interview...
    https://www.salesartillery.com/marketing-book-podcast/ultimate-guide-google-ads-mike-rhodes

    • 1 hr 18 min

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