The Marketing Meeting Itir Eraslan

Nemanja Zivkovic, founder of Funky Marketing, joins the podcast to discuss trends and best practices in B2B marketing, what it means to be a fractional CMO, why a relationship-based approach is the way to win, and how he leverages AI tools for success in his business.Nemanja is a B2B tech and SaaS growth strategist and the founder of Funky Marketing, a strategic marketing company that uses research, strategy, and creative to help B2B tech firms grow and build demand for how buyers buy (social, communities, relationships) by enhancing positioning, planning, and execution.Connect with Nemanja:Website: https://funkymarketing.net/LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ If you have questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Today's guest is Cathy McPhillips, Chief Growth Officer at Marketing AI Institute, and she's passionate about sharing how AI can power today's marketing efforts.We discuss the role of AI in marketing, particularly in the context of Cathy's work at Marketing AI Institute; where AI will have the most impact on marketing in the next few years; and why Cleveland is the place to be when it comes to AI in 2024!Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute. She leads growth efforts for the AI Academy for Marketers and MAICON, the annual Marketing AI Conference. With over 15 years of experience, Cathy is a seasoned marketing professional in the content and digital marketing space. Cathy is also a frequent speaker at industry events and a contributing writer to various publications.Cathy's book recommendations:Marketing Artificial Intelligence: AI, Marketing, and the Future of Businessby Paul Roetzer & Mike KaputChange Fatigue: Flip Teams From Burnout to Buy-In by Jenny Magic & Melissa BrekerUnLeadership: Make Building Relationships Your Businessby Scott Stratten & Alison StrattenCathy's niece Emilie's coffee shop in Cleveland, Emilie's Coffee House & Wine Bar:https://www.emiliescoffeeandwine.com/Cathy McPhillips on LinkedIn: https://www.linkedin.com/in/cathymcphillips/If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn:

https://www.linkedin.com/in/itireraslan/

Liza Adams of GrowthPath Partners joins the podcast to talk about applied AI—moving beyond tactical uses and applying AI to improve efficiency, derive data-driven strategic insights, and personalize customer experiences. Liza shares the differences between generative AI and applied AI, what she teaches at her applied AI workshops, and how applied AI can help enhance go-to-market and strategic marketing initiatives.



Liza Adams is an applied AI advisor and fractional CMO, working with B2B businesses. She has a proven track record and has held senior marketing executive roles at industry leaders like Smartsheet, Juniper Networks, Pure Storage, Brocade, Level 3, and Encompass Technologies. She accelerates responsible AI adoption by inspiring teams through real-life AI use cases, developing AI strategies, and planning AI operations as they evolve from exploration to integration. Liza focuses on helping marketing teams deliver strategic value and drive sustainable profitability. A prolific writer and public speaker, she is a recognized AI thought leader.



Liza Adams on LinkedIn:

https://www.linkedin.com/in/lizaadams/



If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn:

https://www.linkedin.com/in/itireraslan/

In an era when AI tools are being used to create better content every day, how a creative can stay relevant and grow? We discuss how branding has evolved (for better or worse!), as well as techniques and habits to unlock creativity, Radim’s book writing process, and practical tips for new writers.

Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu Studio, an award winning branding and creative studio + Brand Nu Books an independent publishing imprint.

Before finding his calling in the creative industry, Czech-born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist, and student of Economics and Business management. At the break of the new millennium, Malinic moved to the UK to explore the expansive music scene, only to find even a greater interest in art and graphic design. Since then, his eclectic interests have seen him working with some of the biggest brands, companies, and bands in the world. Clients include Harry Potter, London Film Museum, Decleor, Adidas, Dolby, WWF, and USAID, amongst many others. He is also a regular keynote speaker (Adobe Max, OFFF, FITC), guest lecturer, and brand ambassador.



Radim Malinic on LinkedIn:

https://www.linkedin.com/in/brandnu/

Radim's LinkedIn post on the myth of "do what you love":

https://www.linkedin.com/posts/brandnu_powerofone-careerdevelopment-podcastshow-activity-7171441992713887745-V5dc

The Artist's Way: A Spiritual Path to Higher Creativity by Julia Cameron:

https://www.amazon.com/Artists-Way-Spiritual-Higher-Creativity/dp/1585421472/

What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith:

https://www.amazon.com/What-Got-Here-Wont-There/dp/B000MGBNGW/

Jordan Rakei (the musician Radim mentions):

https://www.jordanrakei.com/



If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/"

In this episode of our AI series, we discuss the future of marketing, the evolution of the marketer's role with AI, and the challenges and limitations of AI that marketers should keep in mind. How will AI tools be used to generate and optimize marketing content? Will we still need human creativity? how can we build trust with consumers regarding the use of AI in their marketing experiences?



Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is the co-founder and Chief Data Scientist at TrustInsights.ai and the co-host of the award-winning Marketing Over Coffee podcast.



Christopher Penn on LinkedIn:

https://www.linkedin.com/in/cspenn/



If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

We discuss the future of marketing teams in the age of AI, as well as the fate of privacy, trust, and the user journey in light of machine learning advances.



Paul Meinshausen is the founder and CEO of Aampe, a marketing automation platform for mobile apps.



Paul Meinshausen on LinkedIn:

https://www.linkedin.com/in/paulmeinshausen/



If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/