The RBL Media Podcast RBL Media

How do you hook your readers, inspire confidence, and guide them to take action with confidence? The answer is the Hero’s Journey—a popular marketing framework that uses the power of storytelling. In this episode, Pua walks us through the eight steps that take the audience on a journey to say ‘yes’ using carefully crafted copywriting and visual best practices. You’ll want to save this episode to refer back to again and again whenever you start a new marketing project and need a refresh.

Ready to simplify your daily tasks? In this episode, Pua shares her favorite productivity tools that make an entrepreneur's daily workload simpler and less stressful. She discusses which tools she uses daily and why they’re essential, and she also highlights the importance of creating efficiency while avoiding overcomplicating things. You’ll learn more about the fine balance between productivity and burnout alongside effective strategies to optimize your workflow.

Are you nervous about creating videos for your business and marketing? If you whispered a ‘yes,’ then this episode is a must-listen for you! Pualena’s guest, Bernadette Marciniak, shares how powerful video can be to not only connect with your audience and showcase your authentic self but also how it helps your searchability online. Whether you’re thinking about b-roll footage, a founder’s story video, or capturing your next public talk, this episode will leave you inspired to start using more videos in your business.

Join host Pualena in this insightful episode featuring product strategy consultant Talia Marino. Together, they explore the crucial steps in product development, from discovery to incremental value delivery. Talia emphasizes the importance of understanding user needs, ROI-based prioritization, and continuous learning. Additionally, she discusses the significance of creativity, flexibility, and effective communication in achieving business success. Listen in for valuable insights on stakeholder management, risk mitigation, and the iterative process of product management.

In this moving episode, Keao Love opens up about her path as an animal communicator and medium with host Pua, from poignant childhood experiences and her bond with Toby to forming the Listening Circle for pet loss grief support. Through stories of self-discovery and healing, they explore the importance of grief acknowledgment, the challenge of vulnerability, and overcoming fear to connect deeply with animals. This intimate discussion offers insights into living authentically and supporting others in their grief.

Host Pua and guest Cassie Castillo, founder of Whole Hawaii Counseling and Services, explore the distinctions between therapy and coaching, emphasizing mindset coaching's transformative role in combating burnout. Cassie shares her passion for coaching businesswomen, highlighting mental wellness and innovative journaling practices for personalized self-reflection. The episode delves into imposter syndrome, recognizing limits, and the synergy between self-practice and professional guidance, offering a preview of Cassie's upcoming group coaching and retreat.