The Real Estate Sessions Bill Risser

Description:
In this podcast episode, Bill Risser and Russell Shaw delve into the fascinating world of real estate and career success. They explore the evolution of Phoenix real estate, from a small town to a bustling metropolis. Shaw's unconventional career path from selling life insurance to comedy and then real estate is also discussed. The concept of "carte blanche" is explored, emphasizing the importance of freedom and authority in one's career. Effective communication skills are highlighted as crucial for success in the industry. The evolution of real estate advertising is examined, with an emphasis on understanding consumer needs. The significance of systems and replicable success is also discussed, with insights from expert Gary Keller. Building trust and treating clients with respect are emphasized, and valuable resources for homeowners and real estate professionals are mentioned.

Episode Outline:

(00:00:00) The Evolution of Phoenix Real Estate
(00:06:30) From Life Insurance to Comedy
(00:13:02) The Power of Carte Blanche
(00:20:07) The Importance of Communication in Real Estate
(00:26:28) The Evolution of Effective Real Estate Advertising
(00:33:35) Real Estate Success and Systems
(00:40:48) Building Trust in Real Estate
(00:47:36) No Hassle Listing





00:00:00 - Russell Shaw
Well, it would be the ability to talk to people. It would be the ability to communicate to people. And it would be like if I said, what's the most important part of intelligence? Let's take it that way. It would be to have some idea of what's going on with the other person.

00:00:24 - Bill Risser
You're listening to the Real Estate Sessions podcast. And I'm your host, Bill Risser, executive Vice President, Strategic Partnerships with RateMyAgent, a digital marketing platform designed to help great agents harness the power of verified reviews. For more information, head on over to Ratemyagent.com. Listen in as I interview industry leaders and get their stories and journeys to the world of real estate. Hi, everybody. Welcome to episode 360 of the Real Estate Sessions podcast. As always, thank you so much for tuning in. Thank you so much for telling a friend today I have a real treat for you. We are headed to Phoenix, Arizona, where we are going to be talking to one of the legends of Phoenix real estate, some might say The Godfather, just a huge figure in Phoenix real estate. I'm talking about Russell Shaw. Russell is with Realty, one group. When I first moved to Phoenix, he was bigger than life. You're going to see that as we get into the conversations. The phrase I'm applying for a job is something that if you were in Phoenix in the early two thousand s, you heard it over and over and over. Just an amazing guy. Let's get this thing started. Russ, welcome to the podcast.

00:01:34 - Russell Shaw
Thank you so much, Bill. I appreciate you having me on.

00:01:38 - Bill Risser
I've been remiss in waiting this long to have you on here. I just introduced you as the legend of Phoenix real estate and some of the great things you've done and the fact that I first moved to Phoenix in 2000 and my mornings were greeted just about every morning watching the news with I'm applying for a job. We're going to talk about that shortly, but first I'd like to start at the beginning.

00:02:06 - Russell Shaw
Sure.

00:02:06 - Bill Risser
Rush, you're a native phoenician. There are very few of you floating around.

00:02:10 - Russell Shaw
Well, yeah, I was born in Phoenix, lived in Phoenix all my life.

00:02:14 - Bill Risser
Let's talk about that. Let's talk about, first of all, some of the changes.

00:02:20 - Russell Shaw
Oh my God. Like when...

Eric Sachs, the President and co-founder of Breakthrough Broker, champions the significance of maintaining consistent contact with one's sphere of influence to stay top-of-mind for real estate opportunities. Under his leadership, Breakthrough Broker utilizes innovative AI technology and high-quality content to help real estate agents engage their networks effectively. Sachs believes that automated marketing tools are essential for agents to navigate market challenges and showcase their expertise, especially during uncertain times. By leveraging services like Breakthrough Plus, which offers automated marketing features and MLS integration, agents can remain competitive and secure more business opportunities even in a landscape increasingly dominated by large teams.
(00:01:17) "Network Nurturing for Real Estate Success"
(00:05:37) Navigating Market Dynamics in the Real Estate Industry
(00:08:11) Dominance of Larger Real Estate Teams
(00:12:58) Enhanced Real Estate Marketing with Breakthrough Plus
In the latest episode of 'The Real Estate Sessions' podcast, host Bill Risser sat down with Eric Sachs, the president and co-founder of Breakthrough Broker, to discuss real estate marketing strategies. The conversation revolved around maintaining contact with one's sphere of influence to secure business opportunities in the competitive real estate industry.
Eric highlighted the significance of staying top-of-mind for potential clients by consistently engaging with them. He shared a personal anecdote about his brother losing a major listing because he failed to keep in touch with a potential client. This emphasizes the need for agents to prioritize sphere marketing to ensure that they are the first point of contact for their network during significant life events.

Here are three key takeaways from the episode:

1. **Utilize Breakthrough Broker for Sphere Marketing**: Breakthrough Broker offers valuable resources for automated sphere marketing, providing agents with engaging content to stay connected with their network effortlessly.

2. **Adapt to the Increasing Dominance of Large Teams**: Eric discussed how the real estate industry is being dominated by large teams, challenging individual agents to prove their worth. Agents can navigate this competitive landscape more effectively by leveraging tools like Breakthrough Broker.

3. **Stay Connected to Secure Business Opportunities**: Eric emphasized the need for agents to prioritize staying in touch with their sphere of influence to avoid missing out on potential opportunities, as illustrated by his brother's experience.

In the episode, Eric posed a thought-provoking question to realtors, "What are you doing to make sure the people you know call you this summer when they have a life event?" This question encapsulates the essence of sphere marketing and the proactive approach agents need to take to ensure they are the go-to realtor for their network.

As Eric shared, Breakthrough Broker offers a comprehensive suite of tools for agents to streamline their marketing efforts and maintain consistent communication with their sphere. The standout among these is Breakthrough Plus, a tool that empowers agents with a range of features, including automated marketing, for a nominal fee of $107 per year. This reassures agents that they have a powerful and cost-effective solution at their disposal to enhance their marketing strategies and stay competitive in the industry.

In conclusion, the podcast episode shed light on the real estate industry's evolving dynamics and sphere marketing's pivotal role in agents' success. Agents can enhance their marketing strategies and cultivate lasting relationships with their clients by implementing Eric's insights and leveraging platforms like Breakthrough Broker.

Quotes

00:00:07)...

Dani Vanderboegh, the Service Editor at Inman, is a dynamic force in real estate journalism, deftly managing content to make industry news accessible and valuable for readers. With nearly a decade of experience at Inman and a unique personal journey marked by resilience, she brings a distinctive perspective to her work, particularly through her contributions to the "Real Tea" project. Vanderboegh finds joy in exploring the intersection of real estate and reality TV, appreciating the lighter yet equally important topics this project allows her to discuss. She underscores the significance of creating engaging, trustworthy content and effectively promoting it on social media to establish a realtor's credibility and expertise.
Time Stamps
(00:00:14) Curating Practical Real Estate Insights for Readers
(00:09:23) Resilience and Triumph: Danny's Recovery Journey
(00:11:58) Achievements and Resilience: Life Beyond Limits
(00:13:28) Transformation from Archaeology to Journalism Success
(00:25:54) Real Estate Reporting Obligations
(00:29:36) Tailored Support: Local Associations in Real Estate
(00:32:15) TV Personalities in Real Estate Business Dynamics

Annette Anthony, the vice president of technology engagement for Exit Realty, is a seasoned expert with over 15 years in the real estate industry. Known for her hands-on approach and energetic demeanor, Annette is particularly passionate about video communication as a means to connect and build relationships. She believes that videos can convey emotions and messages more effectively than traditional communication methods, and she is dedicated to helping agents overcome their fear of video by providing guidance, accountability, and encouragement. Annette's focus on the personal touch and human connection in video communication underscores her commitment to empowering real estate professionals to engage confidently and authentically with their audiences.

Kurt Uhlir is a man of many talents with an extensive tech and entrepreneurship background and unconventional experiences in high-angle rescue operations, scuba diving, and stunt work. As he transitioned to real estate, he brought a wealth of knowledge and skills, such as spatial data analysis, website creation, gaming, and targeted advertising, giving him a unique approach to the industry. Uhlir's perspective on transitioning to real estate revolves around the idea that agents should see themselves as representatives of brokerage and independent business entities. He underscores the importance of agents owning their website, a central hub for their marketing efforts. Furthermore, he highlights the significance of maintaining a clean database of contacts and the value of past clients and referrals. His experiences have shaped his belief that agents should take control of their marketing strategies and prioritize building their personal brand in the real estate industry.
(00:01:47) Early Exposure to Tech through Family Involvement
(00:06:00) Alligator Handling and Stunt Experience Mirrored
(00:14:30) Revolutionizing Real Estate with Spatial Data Technology
(00:15:51) Standardizing Data for Real Estate Success
(00:20:30) "Real Estate Transition: Unique Marketing Insights"
(00:25:46) Modern Search Tools on Agent Websites
(00:35:14) Maximizing Agent Success Through Personal Websites
Transcript
00:00:00 - Bill Risser
Hi, everybody. Welcome to another Real Estate Sessions Rewind. This week we're going back to March of 2023 with marketing expert Kurt Uhlir, as well as some expertise in some other areas, which I'll save for the introduction. So enjoy.

00:00:15 - Kurt Uhlir
But if it's your business, do you have a site with technology that you control that that is the focal point for anything else that you do marketing wise, whether you're great with email and KVcore or follow up boss or you're wonderful on TikTok or social like, when those algorithms change, when Google spam filters change, have you trained your audience to come find you on kurtulur.com? And that's that second big thing, because then it doesn't matter where you choose to invest in marketing, you have a central hub that everything focuses back to.

00:00:47 - Bill Risser
You're listening to the real estate sessions, and I'm your host, Bill Risser. With nearly 25 years in the real estate business, I love to interview industry leaders, up and comers, and really anyone with a story to tell. It's the stories that led my guests to a career in the real estate world that drives me into my 9th year and nearly 400 episodes of the podcast. And now, I hope you enjoy the next journey. Hi, everybody. Welcome to episode 348 of the Real Estate Sessions podcast. As always, thank you so much for tuning in. Thank you so much for telling a friend. Today. We're going to have a lot of fun. Today we are talking to Kurt Uhlir. This guy did a lot of things prior to the world of real estate, including stuntman scuba rescue and high angle rescue. And he's a certified alligator handler. Yes. That's the first time I've ever mentioned that phrase on the real estate sessions podcast. So you want to listen in? Let's get this thing started. Kurt, welcome to the podcast.

00:01:45 - Kurt Uhlir
Hey, thanks for having me, Bill.

00:01:47 - Bill Risser
Well, look, most of my listeners know that I like to start at the beginning. I really, I am fascinated where people come from, how they got to be where they're at. And so the easiest way to start with that is, is your childhood. And I'm going to go, I'm going to ask you, looking at some of the things I could. In my research, I found out that it seems like you were preordained to have a life in tech and entrepreneurship. Let's talk about that. Your parents, I think your father was early on in this game,...

Craig Grant is a distinguished speaker who has expertise in the impact of artificial intelligence (AI) on the real estate sector, among other things. Grant's insights, which are specialized in fact-checking and legal compliance in AI-generated content, result from his nationwide exposure and participation in high-profile events such as the High-Tech and High-Touch Summit. Grant's perspective on AI's influence on real estate encompasses a transformative shift, believing it will revolutionize every facet of the industry, including communication, marketing, property search, and transaction processes. His unique viewpoint is shaped by his conviction that AI will give birth to a new era of super realtors leveraging AI tools for enhanced customer service and communication. He perceives AI as a game-changer that will streamline transaction processes, bolster security, and minimize human intervention in contracts and underwriting, making the entire real estate transaction more efficient and secure.
TIME STAMPS
(00:03:07) Risk Mitigation in Evolving Artificial Intelligence
(00:06:46) Tailored AI Platforms Enhancing Specific Tasks Functionality
(00:13:09) Ensuring Compliance in AI-Generated Realtor Content
(00:17:23) AI-Driven Video Creation and Editing Innovations
(00:22:27) Enhancing Real Estate Transactions with AI
ACTIONABLE INSIGHTS
- Implement safeguards to mitigate potential risks of AI technology
- Choose AI platforms tailored for specific tasks to enhance productivity
- Verify information pulled by AI databases before using it for marketing materials
- Utilize AI tools like Descript for video content creation and editing
- Leverage AI tools in real estate to streamline transactions and improve customer service