The Reboot Chronicles with Dean DeBiase Dean DeBiase

The personal care and beauty market is projected to be a $750B by 2032—and women and celebrities want a piece of it. Celebrities and the beauty industry have been ubiquitously tied together through generations. In recent years however, celebrities aren’t only endorsing or becoming the face of the brand—they’re now working on their own beauty brands.

Christie Brinkley, the international superstar and seemingly ageless beauty, served as a brand ambassador after being introduced to SBLA Beauty by a friend during the pandemic. The science-backed, non-invasive skincare brand, founded by Beauty Pioneer Randi Shinder, is a new platform of tools that sculpt, lift and firm the face, neck, chin and jawline.

Prior to the rise of the Girl Boss in the 2010’s, that has trickled into the 2020s, Randi revolutionized the fragrance space with CLEAN Beauty in 2002, which became one of the most successful independent fragrance brands of all-time. She followed that with Dessert Beauty with Jessica Simpson, the first brand to exceed $10 million at Sephora, and Fusion Beauty, the first to exceed $50 million at Sephora, before selling both Clean and Fusion in 2009.

Seeking to slow down (yeah right) after launching the I Smell Great brand with Sophia Bush, Randi noticed a white space in the industry, and decided to get back into the lab and invent SBLA.  On this episode of The Reboot Chronicles Show, Randi unpacks her secrets to scaling brands and exits, why Sephora shifted away from their Indi-strategy—and why she should be the CEO of Pinterest.


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When trying to grow a food chain it can easily lose its character and freshness as everything becomes about speed and profits. And, when you are a chain that was built on the back of amazingly fresh food and unique in-store customer experiences, how do you grow and expand to 2000 locations?



From humble beginnings in 1977, and being named to “America’s Fastest Growing Private Companies” in 2005, to now having over 400 locations and headed to 2000, Potbelly Sandwiches has been growing with quality in mind. During covid they took steps to reinvent themselves through tech, investing heavily into their team—and creating an app and rewards program that kept them breathing as many companies drifted.



On this episode of The Reboot Chronicles, Potbelly CEO Bob Wright unpacks how to grow a brand without losing its identity. Listen in to the inside story on how he is rebooting this loveable brand once again—aggressively expanding their global footprint, investing in digital loyalty platforms, and competitively positioning them to provide the next level of authentic consumer experiences.


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Ever wonder how some companies seize serendipitous moments—with the likes of Adam Sandler and Walker Hayes—while others pass on the opportunistic gifts that could have moved their brand needle?


On the heels of a deal to be the official bar and grill of the NFL, an Undercover Boss series coming soon, and 200 new concepts in their test kitchens—Dine Brands is on a role. The $8 Billion restaurant group, that owns Applebee’s, IHOP and Fuzzy’s, has 3500 restaurants and 125,000 people who are rebooting these iconic brands at scale.


Listen to Dean and hospitality guru and CEO of Dine Brands, John Peyton for this episode of The Reboot Chronicles to unpack funny untold behind the scenes stories, explore the art and science of innovating—and what happens when you combine the Applebee’s and IHOP menus.




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The gig economy is hotter than ever with 36% of U.S. workers in it, and nearly half of the global workforce—1.6 BILLION PEOPLE—are independent gigsters.

With growing inflation and a decrease in the desire to go to college, there are a lot of people looking for other lines of work. Either something to fill in the hours of a shorter work week to make ends meet or for a full-time position in a local blue-collar field. LinkedIn and Indeed can help—but if you are looking for a hub of local, entry-level, hourly or blue-collar jobs, Gigs is the place to be.

Gigs focuses on honesty, clarity, and helping blue-collar and entry-level workers find jobs that match their needs. All postings tell you the estimated hourly rate, things to expect, commute distance, and benefits/perks—without all the corporate jargon you see on major job boards.

To unpack all of this, we invited Gigs CEO Allen Narcisse to this episode of the Reboot Chronicles Show. A Lyft and Uber alumni., Allen is attacking a space that societies and organizations of all sizes are struggling with. Listen in to see how he is simplifying the sector by connecting 86 million workers with thousands of employers in local communities across the US.




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The way a customer interacts with a business can make or break a brand. There are immediate break points, like how hard it is to interact, and more long subtle break points, like how well can a business curate a customer's experience to keep them coming back. Even with all the technology at our fingertips, these long form conversations continue to be challenging, because they require both sides to communicate effectively—and know what they want from each other.

One company facilitating conversations and interactions is Klaviyo, who developed technology to unite data, analytics, and marketing to create better personalized communications that have helped some of the world’s most popular brands earn $100B in revenue so far.

To discuss how Klaviyo is rebooting the sector, we invited CEO Andrew Bialecki to this episode of The Reboot Chronicles. Andrew started Klaviyo alongside co-founder Ed Hallen because they saw that companies had tons of consumer data but couldn’t answer basic questions. Listen in for lessons learned from their first 12 years, how the next 12 may go—and what’s going on with corporate AI FOMO.






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With AI being aggressively adopted in most every industry sector, you may be wondering what becomes of the billions of call center interactions that take place around the world? With all the technology imbedded in our lives, most are frustrated because they are not served well through self-service platforms—and many say they want to connect with real humans behind the brands they deal with.

Operating on six continents with 64,000 employees conducting billions of these last mile conversations in 50 languages is TTEC. The $2.4B services provider takes innovation seriously and is working on rebooting tech. platforms and other AI-enabled customer journey solutions across all interaction channels at the world's largest corporations.

We invited TTEC’s President and CEO of TTEC Engage for an episode of The Reboot Chronicles to discuss “the innovative mess required to be better than you were the day before” and unpack how she is taking this market leader to the next level of market-making growth.


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