Walks With A Copywriter Oli
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- Business
Join Oli on a relaxing walk through the countryside, and hear his top copywriting tips learned over 15 years as a copywriter.
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See you in 2022! 👋
Thanks for tuning in during 2021. Walks With A Copywriter is taking a short winter break and will be back in 2022 with more copywriting tips.
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Does word count matter for SEO? Not as much as they say 🤯
SEO gurus often use data to claim that writing longer articles will improve your Google page rank. But that's a distortion of the truth. Oli explains why more words don't always lead to better results.
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What makes a great newsletter? Relevancy! 🎯
Newsletters are still one of the most effective engagement tools a marketer has at their disposal. Oli shares a real case study to demonstrate the techniques he used to greatly improve a client's newsletter.
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How to write a great press release? Get to the point 👉
Journalists are busy people. But getting and holding their attention isn't as hard as you might think. Oli shares his proven tips, having written dozens of featured press releases.
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What can we learn from Content Designers? It starts with research 🔎
Content design is a discipline that's gaining popularity. But what does a Content Designer do? And what can we learn from them? Oli shares his thoughts.
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Need to convey complex information? Consider adding a chart 📊
Sometimes charts convey information more effectively than copy. Oli explains when he uses charts, and shares a few tools you might want to consider using.