Why attention matters. Digital Changemakers
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- Marketing
Is your advertising getting enough attention?
In this episode, Mike Follett, Managing Director at Lumen Research, joins Ian Whittaker to talk about attention as a vital new metric in campaign planning. In a world of information overload, grabbing a consumer’s attention and maintaining it is becoming increasingly important for advertisers. Find out how the development of innovative research methods, such as eye-tracking technology, is shaping attention into a new currency to be used amongst the advertising industry.
You can read more about the relationship between attention and priming here.
Hosted on Acast. See acast.com/privacy for more information.
Is your advertising getting enough attention?
In this episode, Mike Follett, Managing Director at Lumen Research, joins Ian Whittaker to talk about attention as a vital new metric in campaign planning. In a world of information overload, grabbing a consumer’s attention and maintaining it is becoming increasingly important for advertisers. Find out how the development of innovative research methods, such as eye-tracking technology, is shaping attention into a new currency to be used amongst the advertising industry.
You can read more about the relationship between attention and priming here.
Hosted on Acast. See acast.com/privacy for more information.
25 min