1 episode

Running a business is difficult enough as it is, let alone expecting the CEO to know everyone's job too. No one expects a CEO to do the accountants job or carry out the HR role or to drive every aspect of technical or support services. Agreed, the CEO must have an overall understanding and be able to drive the business. But leading marketing is not an expectation and nor should it be. We employ staff to do that! Listen in to the salesXchange podcast - marketing talk for CEOs. www.salesxchange.co.uk

Why should a CEO know Marketing? Unknown

    • Business

Running a business is difficult enough as it is, let alone expecting the CEO to know everyone's job too. No one expects a CEO to do the accountants job or carry out the HR role or to drive every aspect of technical or support services. Agreed, the CEO must have an overall understanding and be able to drive the business. But leading marketing is not an expectation and nor should it be. We employ staff to do that! Listen in to the salesXchange podcast - marketing talk for CEOs. www.salesxchange.co.uk

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