135 episodes

Are you a corporate leader, founder, or solopreneur ready to stand out in a crowded marketplace? YOU WANNA DO WHAT?! is your weekly guide to building a powerful personal branding strategy that gets results. Gain insights from industry thought leaders who have mastered the art of building authority through their personal brand and executive presence. Learn their secrets, the branding mindset that propelled them forward, and how you can craft your own roadmap to success.

Your host, Monica M. Rivera, is a personal brand strategist, business coach, and leadership speaker with nearly two decades of marketing experience in Fortune 500 companies. Monica has leveraged her expertise to speak on prestigious stages like TEDx and the New York Times. Now, she empowers others to transform their stories and expertise into captivating personal brands.

Expect actionable strategies and public speaking tips to shift your mindset from blending in to becoming a recognized authority. We'll cover everything from stage presence and winning pitches to mastering networking events and taking your social media to the next level.

Are you ready to make the improbable possible? It's time to take control of your narrative, own your voice, and rewrite your story. Follow YOU WANNA DO WHAT?! and let's build your personal brand on purpose.

To learn more visit, youwannadowhat.com

Connect with Monica M. Rivera on Instagram: @youwannadowhat and LinkedIn: @monicamrivera

YOU WANNA DO WHAT?!: Personal Brand, Public Speaking, Thought Leadership for Career Professionals and Founders Monica M. Rivera

    • Business

Are you a corporate leader, founder, or solopreneur ready to stand out in a crowded marketplace? YOU WANNA DO WHAT?! is your weekly guide to building a powerful personal branding strategy that gets results. Gain insights from industry thought leaders who have mastered the art of building authority through their personal brand and executive presence. Learn their secrets, the branding mindset that propelled them forward, and how you can craft your own roadmap to success.

Your host, Monica M. Rivera, is a personal brand strategist, business coach, and leadership speaker with nearly two decades of marketing experience in Fortune 500 companies. Monica has leveraged her expertise to speak on prestigious stages like TEDx and the New York Times. Now, she empowers others to transform their stories and expertise into captivating personal brands.

Expect actionable strategies and public speaking tips to shift your mindset from blending in to becoming a recognized authority. We'll cover everything from stage presence and winning pitches to mastering networking events and taking your social media to the next level.

Are you ready to make the improbable possible? It's time to take control of your narrative, own your voice, and rewrite your story. Follow YOU WANNA DO WHAT?! and let's build your personal brand on purpose.

To learn more visit, youwannadowhat.com

Connect with Monica M. Rivera on Instagram: @youwannadowhat and LinkedIn: @monicamrivera

    134. How to Monetize Your Personal Brand?

    134. How to Monetize Your Personal Brand?

    Ever wondered how an extra $500 or $5,000 a month could impact your business and life? Forget schemes or hacks, we're talking sustainable personal brand monetization. Discover how building a personal brand can position you to grow your savings, pay off debts, fund vacations, or cover tuition — all without depending on viral fame.
    🔍 In this episode, we cover:
    Key elements that make up a powerful and profitable personal brand Real-life examples of effective visual messaging from the marketing world Ways to monetize your personal brand beyond social media Practical steps to grow your brand  The significance of authenticity and leveraging your unique story and culture 🚀 Ready to create a personal brand that pays and aligns with your unique value? Tune in and start leveraging your expertise to build a sustainable and impactful brand!
     
    Other content you'll enjoy:  Episode 132: What is a Personal Brand? (and why it matters)
    Read the full blog post: www.youwannadowhat.com/podcast
     
    👉 Work With Me:
    Did you know I offer 1:1 coaching for ambiitious leaders looking to level up their personal brand, thought leadership, and public speaking skills? Book a free 60-minute discovery call >>  https://youwannadowhat.com/coaching
    Want Monica to speak at your next event? Visit: https://youwannadowhat.com/speaking
    Email monica@youwannadowhat.com for brand partnerships and business inquiries.
     
     📲 Resources You Can Use:
    Fathom Notetaker: Say goodbye to manual note-taking! Fathom AI captures, transcribes, and summarizes your meetings, saving you time and boosting productivity.
    Flodesk: Create stunning emails, newsletters, and landing pages that convert. Take 50% off your first year of Flodesk using my referral code and get their link in bio feature completely free. 💌
    🫶🏼 Connect with Monica M. Rivera
    Website: www.youwannadowhat.com
    Sign up to Promote Yourself, my weekly email series, on elevating your brand with ease: https://youwannadowhat.myflodesk.com/newsletter
    Follow me on LinkedIn: https://linkedin.com/in/monicamrivera
    Follow me on Instagram: @youwannadowhat
    Follow me on Threads: https://www.threads.net/@youwannadowhat
     

    • 28 min
    133. Thought Leadership: How to Become an Industry Authority

    133. Thought Leadership: How to Become an Industry Authority

    Ever wondered how some people become the go-to experts in their field? Forget the myth that thought leadership requires a massive following, celebrity status, or a C-suite title. It's time to dismantle conventional wisdom and claim your own space as a thought leader. Discover how to leverage your expertise and unique perspectives to attract clients, gain credibility, and even shape the future of your industry.
    🔍 In this episode, we cover: 
    What is thought leadership?  Simple way to gauge your thought leadership (you'll need these two things) Finding thought leaders in your circle  Three characteristics of thought leaders  A thought leaderhsip exercise I practice with clients who want to be known as a thought leader How to build authority   🚀 Whether you're just starting or looking to elevate your brand, tune in and start building a personal brand on purpose!
     
    Other content you'll enjoy: Episode 132: What is a Personal Brand? (and why it matters)
    Read the full blog post: www.youwannadowhat.com/podcast
     
    👉 Work With Me:
    Looking for 1:1 coaching support? Visit: https://youwannadowhat.com/coaching
    Want Monica to speak at your next event? Visit: https://youwannadowhat.com/speaking
    Email monica@youwannadowhat.com for brand partnerships and business inquiries.
     
    🫶🏼 Connect with Monica M. Rivera
    Website: www.youwannadowhat.com
    Join my newsletter: https://youwannadowhat.myflodesk.com/newsletter
    Follow me on LinkedIn: https://linkedin.com/in/monicamrivera
    Follow me on Instagram: @youwannadowhat
    Follow me on Threads: https://www.threads.net/@youwannadowhat
     
     

    • 30 min
    132. What is a Personal Brand? (And Why it Matters)

    132. What is a Personal Brand? (And Why it Matters)

    Uncover the fundamental concept of a personal brand and why it's vital for your professional success in 2024 and beyond. Immerse yourself in compelling case studies featuring names you know and love so you can see just how easy it is to start laying the foundation for a strong personal brand and online presence. Gain insights into the four essential elements that constitute a robust personal brand, and learn the art of crafting your unique identity in today's fiercely competitive environment. Tailored for corporate professionals, solopreneurs, and ambitious thought leaders, listen in to this valuable guide to help you distinguish yourself, thrive, and achieve success.
    🔍 In this episode, we cover: 
    What is a personal brand and why it matters Real-world examples of personal brands in the entertainment and digital marketing industries Four key elements of a powerful personal brand Why building a personal brand is crucial for job security, career advancement, gig economy success, and becoming a thought leader  🚀 Whether you're just starting or looking to elevate your brand, tune in and start building a personal brand on purpose!
     
    Read the full blog post:
    www.youwannadowhat.com/podcast
     
    Work With Me:
    Looking for 1:1 coaching support? Visit: https://youwannadowhat.com/coaching
    Want Monica to speak at your next event? Visit: https://youwannadowhat.com/speaking
    Email monica@youwannadowhat.com for brand partnerships and business inquiries.
     
    Connect with Monica M. Rivera
    Website: www.youwannadowhat.com
    Join newsletter: https://youwannadowhat.myflodesk.com/newsletter
     
    Follow me on LinkedIn: https://linkedin.com/in/monicamrivera
    Follow me on Instagram: @youwannadowhat
    Follow me on Threads: https://www.threads.net/@youwannadowhat
     
     
     

    • 19 min
    131. [REPLAY] Networking Strategies for Career Advancement with Yai Vargas

    131. [REPLAY] Networking Strategies for Career Advancement with Yai Vargas

    In this replay episode, Monica revisits a powerful conversation with networking ninja and empowerment enthusiast, Yai Vargas. In this episode, we uncover the art of meaningful networking, the transformative journey from corporate life to entrepreneurship, and the inspirational mission behind Yai's organization, The Latinista.
    Discover tips on personal and professional growth that can help pave the way to financial freedom and a fulfilling career including: 
    Mastering Networking:  Yai shares her experience as a super networker, attending 20+ events a month. Importance of personalized messaging on social media and transitioning virtual connections to face-to-face interactions. Practical tips to overcome networking fears: Starting conversations, choosing the right events, and following up effectively on platforms like LinkedIn. Strategic Career Planning: Starting her community in2012 while navigating a career in corporate America. Work-Life Balance: Managing a hectic networking schedule with meticulous planning and maintaining self-care practices. Financial Independence:  Yai's journey towards financial freedom through careful financial planning and counseling and the importance of budgeting and financial preparation when transitioning to entrepreneurship. Remember, the power to connect and transform your career begins with a single step. 
    Connect with Monica M. Rivera
    ** Curious about 1:1 Coaching with Monica? Book a free consult call here: https://calendly.com/youwannadowhat/consult
    Website: https://youwannadowhat.com
    Follow on LinkedIn: https://linkedin.com/in/monicamrivera
    Follow on Instagram: https://instagram.com/youwannadowhat
    BEFORE YOU GO: 
    - Follow our podcast, YOU WANNA DO WHAT?!, on platforms like Spotify, Apple Podcasts or your favorite podcast app.  
    - Please leave a review if you enjoyed this episode.
     

    • 45 min
    Welcome to YOU WANNA DO WHAT?! Personal Brand, Thought Leadership with Monica M. Rivera

    Welcome to YOU WANNA DO WHAT?! Personal Brand, Thought Leadership with Monica M. Rivera

    Unleash the power of your personal brand with the YOU WANNA DO WHAT?! podcast sits at the intersection of personal branding, thought leadership, and public speaking, offering you the tools and insights to transform your online and offline presence. Whether you're a corporate leader feeling lost in the crowd, a founder seeking funding, or a solopreneur needing clarity and confidence, YOU WANNA DO WHAT?! is your roadmap to transforming your story into a powerful personal brand. 
    Discover strategies to enhance your public speaking, deliver compelling pitches, connect effortlessly at networking events, and revamp your social media presence.
    Hosted by Monica M. Rivera, a personal brand strategist and speaker, Monica shares her journey from a first-generation Latina in New York City (shoutout to The Bronx) to navigating the corporate world to becoming a recognized thought leader speaking on stages and for companies like TEDx, The New York Times, TIME Magazine and Podcast Movement.
    But that’s not all. You can also expect candid interviews with other thought leaders, who will peel back the curtain on their journeys, revealing how they achieved success and built their powerful personal brands.
    Imagine the doors opening when you shift from blending in to standing out. From captivating stages and securing funding to dazzling your social media presence and landing your dream opportunities—the transformation starts here. 
    Are you ready to take back your narrative, own your voice, and rewrite your story? Follow "You Wanna Do What?!" and start building your personal brand on purpose.
     

    • 2 min
    130. [REPLAY] 5 Types of People You Need in Your Inner Circle for Growth and Success

    130. [REPLAY] 5 Types of People You Need in Your Inner Circle for Growth and Success

    Motivational speaker Jim Rohn says we are the average of the five people we spend the most time with. How often do you audit, prune, and welcome new people into your life? Learn the five essential types of people that everyone should have in their circle to foster personal and professional growth. 
    Episode Highlights:
    Dive into each archetype and why they're important for your development Identify who's missing in dream dream Learn strategies to connect with the types of people missing from your circle Discover tips for attending events and engaging with communities (both offline and online) to expand your social and professional networks **Please note that the summit mentioned in this episode has already taken place and is no longer available.**
    Enjoyed this episode? Be sure to click FOLLOW to never miss a podcast episode.
    Connect with Monica M. Rivera
    ** Curious about 1:1 Coaching with Monica? Book a free consult call here: https://calendly.com/youwannadowhat/consult
    Website: https://youwannadowhat.com
    Follow on LinkedIn: https://linkedin.com/in/monicamrivera
    Follow on Instagram: https://instagram.com/youwannadowhat
    BEFORE YOU GO: 
    - Follow our podcast, YOU WANNA DO WHAT?!, on platforms like Spotify, Apple Podcasts, or your favorite podcast app.  
    - Please leave a review if you enjoyed this episode.

    • 27 min

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