Your Virtual Upline Podcast Bob Heilig

Recently you’ve been hearing me talk about Facebook Groups on the podcast. As I believe that they are one of, if not the most, powerful business building tools that you have on social media today.
If you have a Facebook Group for your business, or you’re thinking of starting one, then this episode is for you, because today I reveal how using a combination of the right content and outreach strategies will completely transform your group - and business!
As I’ve been sharing, I’ll be hosting a free 3-day workshop on July 23rd to July 25th called How to Revive + Monetize Your VIP Customer Group, and you can register now at www.yourvirtualupline.com/vipgroup
Listen to Learn
5:14 - How to set up your group and position it properly by having a clear mission
6:04 - Ways to create the four different types of content to be successful in your group 
6:18 - Why proactively crafting outreach to the members of your group is key 
7:11 - A special ask for you regarding how you can support this podcast and its message
8:05 - How it all starts with thinking about the problems that you solve in your business
9:04 - Outreach techniques to find out the struggles or problems your members have right now
10:17 - More on creating engaging content based on conversations and outreach
11:08 - What to keep in mind about the follow up with group members 
 
Register for Our Free 3-Day Workshop, How to Revive + Monetize Your VIP Customer Group! 
430: 5 Reasons to Have a Facebook Group in 2024
431: How to Find Your Dream Customers on Social Media
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Today I have a special episode for you. I’m sharing an interview that I did with a client of ours who has been a really important member of our community for quite some time, Kim Lima.
In this episode, Kim talks about her journey of starting over and changing companies, after she built a successful business over more than a decade with her previous company. You’ll hear how Kim did this in a season of big change in her life, and she reveals her thoughts before and after moving from a company that she no longer felt passionate about or aligned with. This wasn’t an easy decision for Kim to make at the age of 52, but not only did she make the move, but in less than a year she has been able to build a business that rivals the previous one she built over many years! 
This conversation Kim and I have is a very important one. I want to normalise the idea of changing companies, and this is something that not a lot of people talk about or it is often viewed as being something negative or bad to do. I don’t necessarily believe this is true, and as Kim’s story proves, there absolutely are certain times and situations when changing companies is the right thing to do. This is something that only you can answer for yourself, but what I feel really matters is the way you go about doing it, in the right way as Kim has done.
If you’re considering making a change, hopefully this episode gives you the other side of the story to help you make an educated decision that is the right one for you and your family!
As I’ve been sharing, I’ll be hosting a free 3-day workshop on July 23rd to July 25th called How to Revive + Monetize Your VIP Customer Group, and you can register now at www.yourvirtualupliine.com/vipgroup!
Listen to Learn
5:32 - What ultimately led Kim to make the decision to go in a different direction with her business 
8:22 - Although people often change companies for the wrong reasons, why this can be a positive move to make 
10:32 - The way in which Kim set the tone with her company before leaving and why this was so important to her to do 
13:12 - The mindset she had as she embarked on a new venture and why she says that betting on herself made all the difference 
19:51 - A special ask for you regarding how you can support this podcast and its message
23:21 - How the groundworks Kim laid over the years led her to what she says is the perfect business for her and her customers 
32:47 - What the record month she had looked like, and why she is upfront and honest about the months that aren’t record breaking ones 
37:08 - Kim’s final thoughts and advice for anyone considering to make a move like she did 
 
Register for Our Free 3-Day Workshop, How to Revive + Monetize Your VIP Customer Group! 
Follow me on Threads & Instagram at @bob_heilig
Join our free Network Marketing Community
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How would it feel for you to find your dream customers on social media? Social media can be a powerful tool in growing your network, but it can often feel very difficult and confusing!
In this episode, I share the simple 4-step process that will attract, nurture, and convert your dream customers. This is the same process we teach, and you can start using it right now with your social media.
As you heard in the last episode, I’ll be hosting a free 3-day workshop on July 23rd to July 25th on How to Revive and Monetize Your Facebook Group. I’ll be sharing registration details next week on the podcast, so stay tuned!
Listen to Learn
3:00 - How to approach defining what a “dream customer” means to you and your business 
7:15 - Ways to begin leveraging the true power of marketing and content
11:18 - Tips for creating content that gets your target audience’s attention 
13:23 - A special ask for you regarding how you can support this podcast and its message
14:14 - How value content is problem-focused and what this means for your dream customer 
22:45 - What proof content looks like and how this type of content is solution-focused
27:15 - Why it’s important to understand that humans use emotion, not logic, when making buying decisions 
 
430: 5 Reasons to Have a Facebook Group in 2024
Follow me on Threads & Instagram at @bob_heilig
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Facebook Groups is an area that we really want to help you with, so we are going to be spending some time over the next couple weeks talking about groups here on the podcast.
In this episode, I reveal the 5 reasons to have a Facebook Group in 2024, along with specific strategies that will help you revive and monetize your group, giving you your hottest leads yet!
If you’d like to learn more about the ways you can be using your Facebook Group right now to grow your business, I’ll be hosting a free workshop on July 23rd to July 25th. I’ll be sharing registration details next week on the podcast, so stay tuned!
Listen to Learn 
4:54 - The real reason why your Facebook Group isn’t working 
7:28 - What Facebook statistics are saying about organic reach in 2024
10:45 - A special ask for you regarding how you can support this podcast and its message
11:27 - The ways in which Facebook Groups facilitate hot leads for your business
16:08 - How they create community through shared interest or topic 
18:10 - Why you need to ask yourself what value you are really offering the people in your group
18:35 - The role that Facebook Groups play in building key relationships
19:45 - More things to consider if you are not making money through your group every single week
22:14 - A sneak peek at what you’ll hear in next Tuesday’s episode and what to expect from the upcoming free workshop in July 


The Decline of Organic Facebook Reach & How to Adjust to the Algorithm
411: Steal Our 4-Part Transformational Content Plan
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Today I’m teaching you something that we teach in our Love, Serve, Grow program, which is The 4 Phases of Network Marketing Business Growth. I know this will be incredibly helpful with your BIG goal or dream of growing your business in 2024.
So, if your business is not growing, you must go back to Phase One and do the right things, the right way, consistently over time. That is the formula for success to get your business to where you want it to be!
I hope this episode gave you some encouragement, and more importantly, a practical plan to get your business growing again.
Listen to Learn
0:54 - Why you need to get clear on where you are right now in your business 
3:23 - What are The 4 Phases of Network Marketing
4:14 - A look at what happens in the first year of your business as you are building it
5:04 - The dangers that exist in the second phase if you focus solely on managing your team, and the frustration and blame that often occurs at this point
9:52 - How the “The Core Four” will become absolutely crucial for your business growth
10:43 - A special ask for you regarding how you can support this podcast and its message
16:33 - What happens when we slip into the managing phase and why this happens to so many 
20:45 - A breakdown of the three sections of blaming
24:14 - What the dying phase looks like and a reminder that you always have control of changing things, even at this point  
25:06 - My final thoughts on how to begin breaking free from the cycle for good  


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Today, I want to talk about influencer culture. This is something that we just can’t avoid these days, especially in our industry. I have some strong opinions on this topic, and I share why I think influencer culture is really damaging our profession.
Do you agree, or disagree? I’d love to hear from you, and either way, I hope you got some value from today’s episode!
Listen to Learn
0:42 - The social media post that became the inspiration for this episode and why I feel that it’s necessary to be talking about influence culture 
1:43 - Taking a close look at the definition of “success” and the questions we really need to be asking ourselves 
7:31 - What influencers aren’t doing and why this isn’t a long-term strategy for success 
13:28 - A special ask for you regarding how you can support this podcast and its message
14:19 - A recent coaching call I had that highlights what isn’t being represented on social media 
21:51 - What success looks like for me (hint: it’s about much more than just the money I make!) 
 
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