53 episodes

Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.

Clienting Kelly Street & Gyi Tsakalakis

    • Business

Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.

    Clienting #52: Josh Gerben on Learning to Market His Law Firm

    Clienting #52: Josh Gerben on Learning to Market His Law Firm

    Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs.

    This episode discusses how to set yourself apart from other law firms and the marketing tactics that have worked for Josh's law firm.

    • 46 min
    Clienting #51: 2020 Legal Marketing Trends

    Clienting #51: 2020 Legal Marketing Trends

    Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. What's new in 2020? Listen in to find out!

    Voice Search - any updates here?
    Influencer marketing - Lawyers as Influencers 
    https://www.instagram.com/iamcaez/
    https://www.aimclearblog.com/wave-bye-bye-to-these-digital-marketing-trends-pubcon-speakers-speak-out/
    https://marketinginsidergroup.com/marketing-strategy/2020-marketing-trends-you-need-to-know/

    • 50 min
    Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!

    Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!

    Who are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC.Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for Winning Law Firms". Hailey Rice is a Connecticut-based personal injury attorney, zealous social media participant, and host of the Woman on Top podcast. 

    How is your law firm getting clients? Organically grown - slow and steady growth, which allowed them to build strategically over time. They also work with a digital marketing agency.

    • 36 min
    Clienting #49: Erin Gerstenzang is back to discuss the future!

    Clienting #49: Erin Gerstenzang is back to discuss the future!

    In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today.

    Erin Gerstenzang is a trial attorney with a law practice in Atlanta, Georgia. In addition to running her boutique criminal defense law practice, Erin Gerstenzang is dedicated to helping other attorneys succeed in their practices.

    • 34 min
    Clienting #48: Allison Shields and the 2019 ABA Marketing Survey

    Clienting #48: Allison Shields and the 2019 ABA Marketing Survey

    We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms.

    Allison C. Shields is the President of Legal Ease Consulting, Inc. As a former practicing lawyer, law firm manager and partner herself, Allison understands the unique challenges faced by lawyers today. Allison is also the co-author of the brand-new book, Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals, available on Amazon.com.

    • 43 min
    Clienting #47: Raif Palmer on The Human Side of Client Experience

    Clienting #47: Raif Palmer on The Human Side of Client Experience

    Face-to-Face > Email, Text, Phone in Client Experience

    Guest Raiford Palmer is a shareholder in a 12 attorney divorce & family law firm, Sullivan Taylor, Gumina and Palmer, P.C. (now d/b/a STG Divorce Law) in the Chicago area. He has a passion for client service and law firm management. He truly enjoys working with the team at the firm to help clients improve their lives and those of their families. When not working, Raif enjoys surfing and paintball with his wife & law partner Juli and their children.

    • 39 min

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