Crafting Authenticity: The Key to Podcast Longevity with Bethany Hawkins Pt. 1/3 Podcasting Smarter

In today's episode of Podcast Smarter we speak with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.  
We'll share a look into the effective strategies that have empowered black-owned podcast businesses to excel. The conversation sheds light on Bethany’s distinctive methods for creating engaging podcast content, offering valuable insights for podcasters aiming to attract and retain a diverse listener base. This episode not only highlights Bethany’s success in the industry but also prompts podcasters to consider how they can adopt similar tactics to enhance their own growth and reach.
"You really have to know and understand what you're doing in your business... So you are getting your audience excited about that particular topic before you even drop it, before you even launch it." - Bethany Hawkins, Crackers in Soup
Bethany's journey from the corporate world to becoming a successful black-owned business owner is nothing short of inspiring. With her keen insights, Bethany has been instrumental in guiding podcasters to create authentic connections with their audiences, leading to remarkable growth and impact. Her unique approach focuses on aligning the client's personal strengths with their podcasting goals, ensuring genuine and enduring engagement. Bethany's expertise and dedication have empowered countless individuals to find their voice and build thriving podcast communities.
Here are the main takeaways of today's episode:

Mastering the Art of Growing Your Podcast Audience


Launching a Successful Podcast Service Business


Empowering Black-Owned Podcast Businesses with Effective Strategies


Crafting Engaging Podcast Content to Captivate Your Audience


Harnessing the Power of SEO for Explosive Podcast Growth


The key moments in this episode are:
00:01:00 - Bethany's Journey to Podcasting 00:07:44 - Overcoming Initial Podcasting Challenges 00:13:07 - Keeping the Audience Engaged 00:14:36 - Leveraging Taylor Swift and Travis Kelsey News 00:15:06 - Keyword Utilization and SEO 00:15:22 - Gaining Traction and Building Audience 00:15:39 - Closing Remarks and Contact Information

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Connect with Bethany and Crackers in Soup:
Facebook: https://www.facebook.com/bcrackersinsoup
Instagram: https://www.instagram.com/bcrackersinsoup/ 
LinkedIn: https://www.linkedin.com/in/crackersinsoup/ 
Tik Tok: https://www.tiktok.com/@crackers_in_soup
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