Distribution First Justin Simon

Justin Simon joins Juma Bannister on the Useful Content podcast to discuss how businesses can transform their approach to content distribution.
They delve into strategies for building cohesive distribution plans, making sure that content consistently connects with audiences, and experimenting to find what works best for your brand. Tune in to learn how to not just create content, but to promote it in ways that maximize impact and ROI.
In this episode, you'll learn:
Why many companies fail at content distribution and how to fix it.The importance of building a cohesive distribution plan before creating content.Strategies for repurposing and experimenting with older content for maximum value.How to attract and retain email subscribers by providing valuable content.The critical mindset shift needed for consistent and effective content creation and distribution.
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CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
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SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
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In this episode, Justin discusses the art of repurposing content, the importance of a consistent message, and strategies for effective content distribution with Erica Schneider.
They dive into the nuances of both macro and micro repurposing, the psychological impacts of the terminology used in marketing, and the power of having a clear, authentic point of view.
Erica shares insights on the challenges and strategies around limiting social media distractions and the benefits of consistent, themed content. And Justin offers tools and approaches for staying focused on one's content goals rather than getting caught up in comparison with others. This conversation is packed with actionable advice for marketers looking to maximize their content's reach and impact.
In this episode, you'll learn:
How to focus content on key areas for improvementWhy repeating core messages builds trustHow to repurpose content effectivelyWhy a strong POV is crucial in content marketingHow to use "Undistracted" tools to focus work
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.

Justin joined The Real Marketing Podcast to talk about everything content distribution. They dive into metrics to keep track of, operations to distributing content and the 3C methodology to putting out engaging content for your company.
Justin discusses how individuals and companies need to rethink how the create and distribute content and some of the best strategies he's seen and used to take the heavy-lifting out of distributing and repurposing content.
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.

On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results.
She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a game-changer in her marketing strategy.
Here’s a sneak peek at what you’ll discover in this episode:
1. The Power of Proper Channel Selection: Lashay kicks things off by emphasizing why choosing the right platforms can make or break your distribution success.
2. Strategic Paid Ads Usage: Dive into how Lashay uses paid ads to creatively retarget audiences and pull them down the funnel.
3. Quality Over Quantity: Discover why Lashay prioritizes the quality of connections and content over mere numbers.
4. Integrating Practical Content: Learn the importance of using hands-on tools like templates and checklists to provide real value in your content.
5. Focus on Conversions: It's not all about traffic volume. Lashay shares why driving conversions should be the ultimate goal of your content efforts.
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix
In this episode, Justin joins the crew at Caspian Studios to tak marketing lessons from Survivor. Together, they talk about repeating your winning formula, creating a distribution plan, and staying true to who you are.
What B2B Companies Can Learn From Survivor:
Repeat your winning formula. Be consistent over time with the things that have proven successful. Have a plan for distribution of your content before creating the content itself. It goes back to consistency. Be able to consistently deliver value to the audience on those channels. Understand how much content do you actually need? And then reverse engineering back to that.‍Stay true to who you are. Don’t try to reinvent the wheel. Keep your core values at the center of your content.
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix
Join Justin Simon as he takes you behind the scenes of a coaching call with Mason Cosby, founder of Scrappy ABM. This episode is full of real talk as they dig into Mason's distribution strategy for his company and how he can maximize his return without creating tons of content every single month.
In this episode, you'll learn:
Why consistency trumps volume in content strategyWays to build an email list for growthStrategies for pivoting content types seamlesslyThe importance of scrappy tech tool utilization
***
CONNECT
🔔 LinkedIn: @justincsimon
🐦 Twitter @justincsimon
✉️ Email: hello@justinsimon.co
***
SPONSOR
Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.
They give you unlimited podcast editing and strategy for your podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more.