Focus On Brand Focus Lab

It's not everyday we get to sit down with someone who quite literally "wrote the book" on a topic. But today, we can say that as we recently sat down with Bob Moore, co-founder and CEO of Crossbeam and author of the bestselling book, Ecosystem-Led Growth.

For all of our sales and marketing professionals, if you have been interested in learning how Ecosystem-Led Growth (ELG) can help your business grow — this podcast episode is for you.

Tune in to our conversation with Bob as we cover topics such as where the idea of ecosystem-led growth came from, whether it will replace current go-to-market strategies, and how ELG works to create a system of quality AND quantity.


Resources mentioned in this episode:
Bob Moore's Website: https://www.robertjmoore.com/
Buy Ecosystem-Led Growth: https://www.amazon.com/Ecosystem-Led-...
Learn more about Crossbeam: https://www.crossbeam.com/



00:00 - Introduction
06:43 - Where did the term ecosystem-led growth come from?
11:57 - Unpacking why ecosystem-led growth efforts are GTM efforts
15:41 - Do you expect ELG to replace a collection of marketing/sales strategies that already exist?
20:16 - Would you have been able to identify the need for ELG had you not founded your two previous businesses?
25:42 - How ecosystem-led growth creates a world of quality AND quantity.
29:21 - Why would people not use ecosystem-led growth methods?
32:43 - Crossbeam Branding Highlights
35:20 - Where to learn more about Ecosystem-Led Growth and Crossbeam


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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

FOLLOW US:
► Instagram
► LinkedIn
► Dribbble
► Focus Lab Website

Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency

For creative work, we find that “good feedback” means “effective feedback.” That means hearing what isn’t working, AND what is. We’ve got some tips for you, or your clients, to get beyond “I don’t like it” and onto effective, actionable feedback.

Justin Sims, a Project Manager at Focus Lab, reads his blog “The Gift of Good Feedback by Justin Sims and Amy Nance.”

In honor of Earth Day and with a very timely rebrand, we have Senior Marketing Manager at Nori, Heidi Sloane, on the show to discuss their experience partnering with us on their new identity.

For context, Nori is on a mission to scale the carbon removal industry, with the ultimate goal of reversing climate change. With a fully-integrated approach to creating, managing and selling verified carbon removals they seek to simplify a complicated market while increasing transparency, trust, efficiency, and impact.

Tune is as Heidi and Bill discuss how Nori knew they were ready to elevate their brand, the biggest challenges and rewards of the project, and a few hidden gems of the Odi process that ended up being a pleasant surprise.

Case study coming soon — stay tuned!
Learn more about Nori: https://nori.com/



00:00 - Intro
04:25 - How did you know it was time to invest in brand?
10:10 - What were you looking for in a rebrand partner?
13:23 - What was the most challenging part of the rebrand?
18:00 - The rewards and ROI of the Nori rebrand
21:50 - Odi Process Highlights: SMIT (Single Most Important Thing) and Brand Attributes
27:45 - What advice do you have for someone approaching a rebrand?



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Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab.
► https://odibrand.agency

Looking for a brand agency? We would love to hear from you.

Email us: hello@odibrand.agency

After operating with the same brand identity for 50+ years, the Fabricators & Manufacturers Associate (FMA) decided it was time for a change. President + CEO, Ed Youdell, and VP of Finance, Natalie Haefliger, sat down with Focus Lab CEO Bill Kenney to reflect on their (multiple) projects with our team. Tune is as they discuss managing stakeholder expectations, the importance of a rebrand deadline, the most rewarding aspects of the project, and so much more.

See more of our work with FMA at focuslab.agency/work/fma

00:00 - Introduction
04:12 - How did you know it was time to invest in brand?
10:28 - What were you looking for in an agency partner?
14:44 - What was the most challenging aspect?
16:05 - Managing expectations (and opinions)
24:25 - What was the most rewarding aspect?
30:44 - What ROI have you seen since the rebrand?
35:27 - What advice do you have for someone going through a rebrand?

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.


FOLLOW US:

►Podcast: https://anchor.fm/focuslab

►Instagram: @focuslabllc

►LinkedIn: https://www.linkedin.com/company/focus-lab-llc
►Dribbble: https://dribbble.com/focuslab
►Web: https://focuslab.agency


Looking for a brand agency? We would love to hear from you.

Email us: hello@focuslab.agency

Focus Lab's CEO Bill Kenney chats with Rob Meyerson (co-author) and Robin Goffman (Creative Director) about their work on the sixth edition of Designing Brand Identity, a branding classic created and authored by the late Alina Wheeler.

You don't want to miss their discussion on the challenges and excitement of developing a highly collaborative book, their predictions for the future of design, their reflections on working alongside Alina, and her impact on the creative community.


Links mentioned in this episode:
Buy Designing Brand Identity on Amazon

Rob Meyerson's podcast "How Brands are Built" episode with Alina Wheeler

AIGA Alina Wheeler Memorial Scholarship

University of the Arts Scholarships

Rob Meyerson's Website
Robin Goffman's Website

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

FOLLOW US:
►Instagram: https://www.instagram.com/focuslabllc/
►LinkedIn: https://www.linkedin.com/company/focu...
►Dribbble: https://dribbble.com/focuslab
►Web: https://focuslab.agency

Looking for a brand agency? We would love to hear from you.

Email us: hello@focuslab.agency

Another Odi episode of the Debrief is here! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. Today's guest, co-founder and CEO of Heliux Alex Craig, discusses why he felt brand was important in the pre-seed stage, his understandable fears, and his advice for other early stage founders considering their brand needs.



See more of our work with Heliux.

0:00 - Intro
3:10 - How did you know it was time to invest in brand?
7:40 - What were you looking for in an agency partner?
10:25 - What was the most challenging part of the rebrand for you?
16:15 - What was the most rewarding part of the brand project?
23:09 - What has your new brand allowed you to do that you couldn't before?
25:42 - What advice do you have for a fellow founder considering investing in brand?



-
Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab.
►https://odibrand.agency

Looking for a brand agency? We would love to hear from you. Email us: hello@odibrand.agency