Key Takeaways Murphy Research

Chuck Murphy and Sarah Marion take a deep dive into the fitness habits, struggles, and differences of Gen X. They discuss what they are into, trends they are seeing, and how best to serve them moving forward.

Chuck Murphy and Maggie Bright discuss the shift towards digital mediums in qualitative research, with a resurgence of in-person requests and projects.

Chuck, Sarah and Maggie discuss the current state of health trackers. From the Fitbits to the modern Apple watch, they examine who is using these tools and how they influence our behaviors.

Key Takeaways
- What the current state of wellness tech is
- The type of individual who is using wellness tech
- Nutrition trackers vs fitness trackers and who uses what
- The current state of trackers and how they have evolved

Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business.

Key Takeaways:
How to know your category
Companies that know their category well and the advantages they have
The effects your category has on your research

Maggie and Chuck talk about the very nuanced approach to segmentation. How to choose the right size and fit it properly with the project and client you are working with.

After wrapping up our Q3 data from our health and fitness tracker we discuss how we’re seeing inflation impact spending and whether or not our health and fitness is becoming more or less important.