Office Chats Madame Blue

Episode 61: Elle De Freitas is the Co-Founder and CEO of Wonderkind, an Austin-based branding agency specializing in brand identity, social media, packaged design, influencer marketing, and content creation. Whether it’s an out-of-the-box photoshoot, a logo refresh, or an Instagram makeover—Wonderkind continuously creates unique content for food and beverage brands like Yasso, Torchy's, Sunlife Organics, MudWtr, and more.
In this episode, Elle chats about:
Launching and growing a creative studioWhat goes into creating unique content for CPG brandsHow she has adapted her leadership style to work effectively with a Gen-Z teamHer advice on pursuing entrepreneurship with no formal business background
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Episode 60: Cessie Cerrato is the Founder of Cessie C. Communications, a public relations and social media influencer marketing agency specializing in lifestyle, beauty, travel, and hospitality.
Cessie has a track record of delivering high-profile public relations results for top brands including Visit Mexico, Bacardi, and Lights Lacquer. She has consistently been named among the “Top Women in Public Relations” by PR News and was named “15 Under 35” by the Public Relations Society of America, New York Chapter.
In this episode, Cessie chats about:
Getting her start in the PR industry and what led her to create her own agencyTips for building & maintaining relationships with freelancersHow she helps clients like Kathleen Lights develop successful campaignsThoughts on navigating negative publicityHer advice for succeeding as a solo entrepreneur
If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. You can follow us on Instagram here. Thank you!


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Episode 59: Ryan McElroy is the Co-Founder of Bird Bird Biscuit, an Austin-based eatery serving house-made buttermilk biscuit sandwiches for breakfast & lunch.
In this episode, Ryan chats about:

Lessons learned from launching multiple successful businesses How Bird Bird maintains quality while scaling operationsWhat to consider before going into business with a friend
If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. You can follow us on Instagram here. Thank you!

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Episode 58: Today’s guest is Barbora Samieian, the Co-Founder of Sundays! Founded in 2019 by four friends, ​​Sundays provides beautiful furniture designed to last. With curated collections of stylish yet comfortable pieces, Sundays offers an alternative to the traditional furniture shopping experience that can be overwhelming, stressful, and expensive
In this episode, Barbora chats about:
Lessons learned from starting two successful businessesAdvice for women on balancing family and careerHow Sundays is transforming the furniture industry with its curated approachThe importance of prioritizing progress over perfection
If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. You can follow us on Instagram here. Thank you!

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Episode 57: Grayson DiFonzo is the Founder and CEO of BuddyLove.In 2010, Grayson left her Showroom Sales position with $10,000 of savings and set out to create a fun, bold, and confidence-boosting clothing brand with her husband and biggest supporter, Buddy DiFonzo. Today BuddyLove is a $15M+ business that is loved by influencers and has been featured in Elle, Buzzfeed, and more.
In this episode, Grayson chats about:
The highs and lows of starting a fashion brand from scratchWhat it takes to retain top employees for yearsHow she’s cultivated high-converting influencer relationships that boosted the brand’s successThe pros and cons of working with a significant otherE
If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. Thank you!

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Episode 56: Madison Snider launched Fewer Finer in 2018 after dreaming up ideas for beautiful and symbolic jewelry pieces. Today, Fewer Finer is elevating the industry by bringing that sentimental value and quality craftsmanship to every piece of jewelry.
In this episode, Madison chats about:

How she started her business as a side hustle and has since grown it into a 5-person teamWhy she intends to remain a self-funded companyWhat goes into creating unique and sentimental fine jewelryHow the Entrepreneurial Operations System can help startups achieve success
If you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. Thank you!

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