PR's Top Pros Talk D S Simon Media

Laura Gross, President of Scott Circle Communications, explains how working with mission-driven clients has ignited her team’s passion. She also speaks about the benefits of utilizing a local news strategy. Laura also shares the key questions communicators should ask prospective clients.

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Hanna Bautz, Account Lead at Next PR, shares how creating structure around quarterly plans can boost productivity and collaboration. She explains how she uses the project management triangle model to hone her creative problem-solving skills. Hanna also emphasizes the importance of understanding client’s preferred communication styles.

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Rob Bronfeld, Executive Vice President and Managing Director of MikeWorldWide, shares how he set himself up for success after joining the agency. He emphasizes the importance of an earned-first approach through multiple channels. Rob stresses the value of transparent communication with clients. Rob also highlights the significance of mentorship.

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Jen Berson, Founder and President of Jeneration PR and Creator of Jeneration Academy, explains the process and benefits of affiliate marketing. She discusses the importance of building authentic relationships with journalists. Jen also shares her passion for helping women succeed in the PR industry.

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Planning and prioritizing communications initiatives is crucial to any business, but how can you do it effectively? Stacey Jones, Chief Communicator at Honeywell, shares her process for assembling the right team. She explains how to gain the trust of the C-suite when developing new strategies. Stacey also shares the importance of connecting communications plans to business objectives.

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Paddi Hurley, Managing Director of Health at Allison, describes when clients should move forward with a branded healthcare campaign versus an unbranded healthcare campaign. Paddi emphasizes the importance of taking time to find an authentic spokesperson. Paddi also shares how technology can play a role in clinical trials.