239 episodes

Tim Hubbard, successful investor and CEO of a seven-figure short term rental management company shares it all. The insider tips you need to know to acquiring, operating and scaling a successful short term rental business.

Short Term Rental Riches Tim Hubbard

    • Business

Tim Hubbard, successful investor and CEO of a seven-figure short term rental management company shares it all. The insider tips you need to know to acquiring, operating and scaling a successful short term rental business.

    239. Airbnb Insights: When You’re Priced Too Cheap

    239. Airbnb Insights: When You’re Priced Too Cheap

    I'm thrilled to have you with us again. If you've been tuning in year after year, I hope you've implemented many of the tips we've shared and built a strong foundation of positive reviews for your property. These reviews are essential as they help attract more guests and keep your property booked. But reviews alone aren't enough. Today, we're going to dive into some crucial metrics that Airbnb provides, which can significantly impact your property's performance. These metrics will help you understand how many people are seeing your property and, more importantly, how many are booking it.
    Understanding these metrics is vital for any Airbnb host. It’s not just about getting views; it's about converting those views into bookings. We'll cover the key metrics that Airbnb offers, like search impressions, first page search impressions, search to listing page views, and listing to booking conversions. We'll also discuss how to use these insights to tweak your listing and improve your performance. Whether you're new to the short-term rental game or a seasoned pro, these tips will help you navigate the competitive landscape and optimize your property for success.
    In this episode, you’ll learn:
    Search Impressions: Increase your visibility by ensuring competitive pricing, offering flexible booking options, and highlighting key amenities. First Page Search Impressions: Understand that while you can’t always control being on the first page, you can improve your chances by keeping your listing competitive and up-to-date. Search to Listing Page Views: Make sure your title and cover photo are compelling enough to get potential guests to click on your listing. Listing to Booking Conversion: Address potential deterrents like high fees, non-instant booking settings, or strict house rules that might stop guests from booking after they click. Comparing Metrics: Use Airbnb’s benchmark data to compare your property's performance and adjust your strategy accordingly to ensure you’re not underpricing or missing opportunities.
    I hope these insights help you optimize your Airbnb listing and boost your bookings. Remember, the short-term rental market is constantly evolving, and staying on top of these metrics can give you a significant advantage. If you enjoyed this episode, please subscribe to our YouTube channel for more tips and tricks on mastering short-term rentals.

    • 10 min
    238. Should You Add People In Your Airbnb Photos

    238. Should You Add People In Your Airbnb Photos

    Today, we're tackling a question we've been getting a lot lately: should you add people to your Airbnb listing photos? This topic has sparked quite a bit of debate among hosts, and it's essential to understand both the potential benefits and drawbacks before making a decision.
    My team and I have managed tens of thousands of guests across the United States, both in my personal portfolio and for other owners. From this experience, we've learned a lot about what works and what doesn't in Airbnb listings. We'll explore how featuring people in your photos might help your listing stand out in a crowded market, but also how it could backfire if not done correctly. 

    In this episode you'll learn:
    Unique Appeal: Adding people to your photos can make your listing stand out among a sea of similar-looking properties, grabbing potential guests' attention as they scroll through search results. Visualization: Photos with people can help potential guests imagine themselves enjoying your space, creating a personal connection and making your property more appealing.
    Subtle Integration: Use people sparingly and discreetly in your photos. They should complement the setting without being the main focus, ensuring the property itself remains the star.
    Activity Showcase: Highlight the activities guests can enjoy at your property, such as using the BBQ grill, lounging in the living room, or reading by the fireplace. This adds context and appeal to your amenities.
    Professionalism and Balance: Maintain a professional look by avoiding random or poorly staged images. Ensure that the presence of people in your photos adds value and enhances the visual appeal of your listing.
    So, should you add people to your Airbnb listing photos? It depends on how you do it. If used correctly, featuring people can enhance your listing's appeal and help potential guests envision themselves in your space. However, it's crucial to strike a balance and avoid overdoing it. Remember to focus on what adds value to your guests and aligns with your property's unique features.
    Need help managing your short-term rental and you don’t want to go it alone? Shoot us a message here and we’ll see if we can help.
    Are you enjoying the podcast? Please subscribe, leave a rating and a review, and share it! This helps us reach others that may find the info helpful as well.
    You can find all of our links here including our website, recommended resources, upcoming live event, short-term rental playbook, Instagram, and more!

    • 12 min
    237. You Need Another Minimum Night Price

    237. You Need Another Minimum Night Price

    I’m excited to dive into one of the most crucial aspects of running a successful short-term rental (STR) business—revenue management. It's a topic that can seem daunting at first, but with the right tools and strategies, you can significantly boost your earnings and occupancy rates.
    We all know that setting the right price can make or break your rental business. While tools like PriceLabs are fantastic for dynamic pricing, there are additional strategies that can push your revenue even higher. In this video, we'll cover the importance of setting an absolute minimum price, the benefits of having different rates for weekdays and weekends, and how to leverage special event pricing to your advantage. By the end of this video, you'll have a clear understanding of how to fine-tune your pricing strategy to capture those last-minute bookings and maximize your revenue. So, let’s get started!
    In this episode you’ll learn:
    Absolute Minimum Price: Determine the lowest price you're willing to accept to fill last-minute gaps without compromising the quality of guests. Weekday vs. Weekend Rates: Set different minimum prices for weekdays and weekends to reflect varying demand and occupancy rates. Special Event Pricing: Adjust your pricing for major events and high-demand seasons to ensure you’re not leaving money on the table. Dynamic Pricing Tools: Utilize tools like PriceLabs to analyze market data, booking lengths, and windows to set competitive prices. Comp Set Analysis: Regularly review your competition to stay informed about market trends and adjust your pricing strategy accordingly.
    I hope you found these pricing strategies helpful. Remember, fine-tuning your pricing can make a significant difference in your STR revenue. 
    Need help managing your short-term rental and you don’t want to go it alone? Shoot us a message here and we’ll see if we can help.
    Are you enjoying the podcast? Please subscribe, leave a rating and a review, and share it! This helps us reach others that may find the info helpful as well.
    You can find all of our links here including our website, recommended resources, upcoming live event, short-term rental playbook, Instagram, and more!

    • 8 min
    236. Listing FACTORS Affecting your Performance (41 of them)

    236. Listing FACTORS Affecting your Performance (41 of them)

    In today's episode, we're focusing on 41 factors that could be affecting your short-term rental listing's performance. These aren't about whether you have a five-bedroom or a four-bedroom property, nor are they about pricing, which we've covered recently. Instead, we're talking about the finer details that can significantly impact how your listing performs on sites like Airbnb, VRBO, and Booking.com. We've managed tens of thousands of guests across multiple states and countries, and we've learned a lot along the way. So, let's dive into these key factors and see how you can optimize your listings to attract more guests and increase your bookings.
    In this episode, you’ll learn:
    How to ensure your property photos are bright, high-resolution, and professionally taken to attract potential guests. The importance of using captions to highlight features in your photos, helping guests visualize their stay. Tips for creating catchy and informative titles that highlight key features and appeal to your target audience. How to use bullet points and clear, concise language to highlight your property's amenities and unique features in your listing descriptions. The best practices for responding to guest reviews promptly, showing that you care about their experience and addressing any concerns.
    Thanks for tuning in to this episode of the Short-Term Rental Riches Podcast. I hope you found these tips helpful and are ready to implement some of these strategies to improve your listings. Remember, optimizing these non-property factors can make a significant difference in your rental performance. If you haven't already, check out our past episodes for more in-depth discussions on various aspects of managing short-term rentals. And don't forget to visit strriches.com for more resources and tools to help you along your journey. Until next time, happy hosting and see you soon!
    Need help managing your short-term rental and you don’t want to go it alone? Shoot us a message here and we’ll see if we can help.
    Are you enjoying the podcast? Please subscribe, leave a rating and a review, and share it! This helps us reach others that may find the info helpful as well.
    You can find all of our links here including our website, recommended resources, upcoming live event, short-term rental playbook, Instagram, and more!

    • 21 min
    235. Active Listings - Is Your Pricing Strategy Still Relevant?

    235. Active Listings - Is Your Pricing Strategy Still Relevant?

    Today, we're diving deep into a topic that's crucial for every investor: analyzing the supply and demand in your market. Whether you already own a property or are thinking about diving into a new market, understanding this dynamic can significantly impact your pricing strategy and overall investment returns.
    In the fast-evolving short-term rental market, staying ahead means not just keeping up with current trends but also anticipating future changes. With platforms like Airbnb and VRBO expanding rapidly, the number of listings can fluctuate significantly, affecting both availability and pricing. Today, we'll explore practical, easy-to-implement strategies to gauge the supply and demand in any market. This knowledge will not only help you position your property more competitively but will also guide you in making informed investment decisions that could lead to better financial outcomes.
    In this episode, you’ll learn:
    Utilize Industry Tools Understanding Market Dashboards Creating a Competitive Set Interpreting Data Correctly Adapting to Market Changes Remember, having a clear grasp of these elements can dramatically enhance your ability to set competitive prices and maximize your earnings. Be sure to implement these strategies to stay ahead of the curve in the bustling world of short-term rentals. For more tips and tricks on building a thriving rental business, don't forget to visit our website at strriches.com and check out our past episodes. Keep investing smart and remember, knowledge is the key to success!
    Need help managing your short-term rental and you don’t want to go it alone? Shoot us a message here and we’ll see if we can help.
    Are you enjoying the podcast? Please subscribe, leave a rating and a review, and share it! This helps us reach others that may find the info helpful as well.
    You can find all of our links here including our website, recommended resources, upcoming live event, short-term rental playbook, Instagram, and more!

    • 12 min
    234. 46 Pricing Settings Affecting Your Short-Term Rental Performance

    234. 46 Pricing Settings Affecting Your Short-Term Rental Performance

    In today’s episode, we’re unpacking a comprehensive list of factors that play a critical role in the success of your rental ventures. As someone who has been immersed in the short-term rental market for over a decade, I’ve witnessed firsthand how these elements can make or break your business. From essential pricing strategies to guest experience enhancements, we're covering the gamut to ensure you're well-equipped to thrive in this dynamic industry.
    Navigating the short-term rental landscape requires a keen understanding of a myriad of components that influence both your property’s appeal and its operational efficiency. 

    In this episode you’ll learn:

    Dynamic Pricing Strategies: Learn how to adjust your pricing based on seasonality, local events, and market demand to maximize your earnings. Enhancing Guest Experience: Discover the importance of amenities, design choices, and customer service in securing repeat bookings and stellar reviews. Regulatory Compliance: Understand the impact of local regulations on your rental operations and how to navigate them effectively. Marketing Techniques: Explore innovative ways to market your property on platforms like Airbnb and VRBO to stand out from the competition. Operational Best Practices: Gain insights into the best practices for managing your property, from automated check-ins to efficient cleaning protocols, that can save you time and enhance guest satisfaction.
    Thanks for tuning in to today’s episode on the critical factors affecting your short-term rental property. Remember, each point we've discussed today has the potential to significantly impact your rental's success, so take the time to evaluate how you can implement these strategies in your own business. 


    Need help managing your short-term rental and you don’t want to go it alone? Shoot us a message here and we’ll see if we can help.
    Are you enjoying the podcast? Please subscribe, leave a rating and a review, and share it! This helps us reach others that may find the info helpful as well.
    You can find all of our links here including our website, recommended resources, upcoming live event, short-term rental playbook, Instagram, and more!
     

    • 17 min

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