Talking with Branders Branders Magazine

I briefly sat down with Doug Zanger to talk about branding, advertising, and creativity.

To some, he’s been referred to as Uncle Advertising. To others, he’s the NJ native living in Portland, OR, with a bohemian point of view on the industry.
To me, he’s a big reason I’m doing what I’m doing.

You see, years back when I was a young buck just trying to get my name out there, I connected with Advertising Week as an aspiring contributor and got sent to Doug. Doug was creating a blogging community within Advertising Week called Advertising Week Social Club and invited me to be a member.
The rest as they say is history.

I hope you enjoy this episode as much as I did. As for Doug, he’s just a ball of energy and if you’re not aware of his latest venture, The Indie Agency News, consider this your wake-up call and CTA.

Happy listening.

Join Steven Picanza on the latest “Talking with Branders” episode as he sits down with the one and only Craig Dubitsky! Craig, the happy founder of “Happy Products,” shares his amazing journey and the joys of founding a new venture. Don’t miss this inspiring conversation!

Plus, we’re excited to announce that Craig Dubitsky is featured on the cover of Branders Magazine’s latest edition! Our “Founders Inspiring Founders” special issue is OUT NOW! Explore exclusive content dedicated to the founder’s journey.

Using Archetypes to understand brand behavior is fantastic! This is a very structured way to understand how brands work.

Agencies and creatives who attempt to leverage the psychological power of archetypes to fuel branding, strategy, and creative endeavors usually fall into multiple traps from misconceptions as a result.

What’s Up, Branders? Do you know Maria Brasil? Well, you should!
Maria is an International branding powerhouse and I’m in awe of her charisma, smarts, and dedication to building brands.

As a former TEDx speaker, she is on a mission to construct brands that manifest the essence and uniqueness of each business, aligning them from purpose to positioning.

So what did we chat about?

x Her story, from Brazil to London and the world over
x International branding and strategies to always keep in mind cultural implications
x Her approach to guiding brands as an educator, speaker, and mentor

Talking with Maria, I realized how much of our world is truly borderless and that by taking a smart and proactive approach to connecting with audiences, no matter their location helps to build communities and brands that can stand the test of time.

I’m happy you’re here and thanks for listening.
Steven & The Branders Magazine Team

I sat down this past week, week with Rob Myerson from Heirloom agency to discuss his latest book designing brand identity with the great and late Alina Wheeler.

We also chatted about brand naming the state of branding in 2024 and beyond and really his journey from from being a friend of Alina's to kind of taking the helm and pushing the book to the next edition.

We also discussed the event happening on April 25th in San Francisco for the launch of the book and just had a really good conversation.

James Barnard is an icon in the design world. He’s a sought-after designer and let’s face it, one of the nicest guys you’ll ever meet.

So when I had the opportunity to interview him, I was equally excited as I was nervous. I didn’t want to come off as a fanboy, but I also wanted to let him know how much I appreciate his dedication to the craft of design.

Well, our conversation was amazing. We chatted through so much, such as…

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