15 episodes
The Customer Edge with Game Changers, Presented by SAP Bonnie D. Graham
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- Technology
Game-changing technology and business strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.brbr
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on the new era of the empowered customer on The Customer Edge with Game Changers.brbr
Learn how to transform your customer engagement strategy to drive revenue, increase customer retention, and build brand loyalty. Hear The Customer Edge with Game Changers, presented by SAP, live on Wednesdays at 12 Noon Pacific Time / 3 PM Eastern Time on the VoiceAmerica Business Channel.
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Transforming CRM Sales and Service Around Commerce
The buzz: Their way.
CEOs worldwide have identified customer transformation among their top three initiatives. Why? The customer experience is suffering. Mobile and e-commerce have morphed customer engagement. -
Special Encore Presentation: How to Build a Marketing Technology Strategy
The buzz: Marketing Technology.
Consumers are leading your business into a brave new world where they expect consistent and seamless engagement across all channels where they choose to find you. -
Modern Customer Journey: Having It Their Way – Part 2
The buzz: Their Way
If you’re seeing a transformation in your relationship with customers, you are not alone. -
Modern Customer Journey: Forget the Marketing Funnel
The buzz: The Journey
We are witnessing a great transformation in the relationship between companies and customers. The modern customer journey no longer follows a traditional linear path. -
Special Encore Presentation: New Era of Marketing: Adaptive Customer Engagement
The buzz: Marketing.
The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement. -
Special Encore Presentation: Sales and Marketing - Perfect Marriage?
The buzz: Marriage.
It’s no secret that sales and marketing typically work in parallel and rarely together.