The DigitalMarketer Podcast Scalable Media Network

If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth.
In this episode, Julia Vorontsova, the founder of Innovation Park, shares a step-by-step case study on how they helped a 25-year-old B2B SaaS company scale from a mere $200,000 to an impressive $20 million in just four years. By focusing on customer journey optimization, audience targeting, and organic lead generation, they unlocked the secret to sustainable growth.
If you're ready to take your B2B SaaS company beyond the plateau, listen to this episode and learn how to implement Julia's proven blueprint for success. 
Don't miss the opportunity to access Julia's step-by-step blueprint for scaling a SaaS B2B company from $200,000 to $20 million. 
Visit innovation-park.eu/revenue-blueprint for a detailed case study and actionable insights to propel your business forward.
Key Takeaways:
01:29 The challenge: Reviving a 25-year-old SaaS brand
02:22 Identifying the target audience for the sister brand
04:44 Scaling ads and uncovering organic lead generation opportunities
10:34 Tracking ROI across revenue channels to maximize results
15:23 Using customer language from sales calls to improve copy conversion
16:18 Tailoring articles to address different customer profiles and concerns
18:21 The importance of clearly communicating your offering to avoid confusion
20:45 How to access the detailed case study and revenue optimization blueprint
Resources:
Free Revenue Blueprint - https://innovation-park.eu/revenue-blueprint
Connect with Julia Vorontsova
Website - https://innovation-park.eu/ 
LinkedIn - https://www.linkedin.com/in/juliavorontsova/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll Lovea...

Discover your agency's primary growth blocker in just a few minutes. Visit http://growthmomentumanalyzer.com for a free assessment and actionable insights to propel your business forward.

Do you feel stuck in your agency's growth, overwhelmed by chaos, and constantly playing the hero to keep things running?
As an agency owner, you want to scale your business smoothly and sustainably. However, hitting a growth ceiling and dealing with increasing complexity can be frustrating.
According to Frank Cowell, Chief Revenue Boss at Revenue Ranch, this struggle is common among agencies that rely too heavily on the "hero business model." To break through, you need to shift your approach and harness the power of momentum.
Frank reveals his "Momentum Mastery" framework, which focuses on working on the right things in the right order to create and leverage business momentum.
If you're an agency owner or marketer tired of feeling stuck and overwhelmed, listen to this episode and discover how to optimize your business for sustainable growth.
Key Takeaways:
00:56 What is momentum in business?
02:15 The hero business model and its limitations
04:10 How to create momentum in business
05:50 The seven core capabilities every business needs
09:47 The purpose of the CEO and COO roles
12:38 How to create a world-class offering
13:08 Systematic sales process for predictable growth
13:24 Active lead generation vs. passive leads
14:25 Empowered work experience for your team
15:03 Cash and profit optimization
18:03 Why your service offering is the heart of your growth engine
20:59 Thinking like an entrepreneur and grading your business capabilities
24:04 The "Growth Momentum Analyzer" tool
25:10 Aligning your business goals with the seven capabilities
Connect with Frank Cowell
Website - https://www.revenueranch.com/ 
LinkedIn - https://www.linkedin.com/in/frankrcowell/ 
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your...

As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly?
In this episode, we're joined by Mike Chudy, a seasoned sales consultant and the founder of Austin Sales Consulting. Mike shares his insights on how sales and marketing can collaborate more effectively, especially during the crucial Q4 and Q1 periods.
In This Episode, we'll explore:
-Common challenges sales teams face in Q4, and how marketing can help overcome them
-Effective communication strategies for sales to convey their needs to the marketing team
-The top marketing assets sales teams need to succeed in Q1
-How to use analytics and customer feedback to refine your marketing collateral
-The importance of regular sales and marketing integration meetings for alignment
But here's the key takeaway: Sales and marketing alignment isn't just a one-time initiative. It requires ongoing communication, collaboration, and a willingness to adapt based on data and feedback. Doing this can set your team up for success not just in Q4 and Q1, but all year long.
Key Takeaways:
00:43 Common Q4 sales objections
03:24 Role-playing: sales objection and strategies to close the deal
07:15 The importance of discovery and qualification in the sales process
08:07 Communicating sales content needs effectively to the marketing team
12:32 The power of short-form video in modern marketing
14:19 Using AI-powered avatars to create customized sales content at scale
17:49 Analyzing past performance to optimize future marketing efforts
22:45 Closing the loop between sales and marketing with customer testimonials
23:25 Establishing a regular cadence for sales and marketing integration meetings
Connect with Mike Chudy:
Website - https://www.austinsalesconsulting.com/ 
LinkedIn - https://www.linkedin.com/in/mikechudy/ 
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your...

In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change? 
Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth.
Mark and Adam explore the potential future scenarios, including the rise of small, highly efficient teams executing vast amounts of work and the need for individuals to adapt their skills and mindsets to thrive in an AI-centric economy.
In This Episode:
- The impact of AI on job markets and the importance of adapting skill sets
- Strategies for using AI to automate processes and boost efficiency
- The potential for AI to level the playing field for small businesses
- The importance of carving out time for creativity and innovation
- Preparing for a future where lean, agile companies will thrive
If you're a small business owner looking to stay competitive or a marketer seeking to harness the power of AI, this episode will provide you with valuable practical strategies for navigating the future of business.
Key Takeaways:
00:52 The Chaos and Change in AI and business
01:26 The evolution of ChatGPT and its impact on user adoption
02:57 The future of work: AI's role in efficiency and layoffs
03:23 How AI is empowering non-developers
08:10 The role of AI in innovation and creativity
13:46 Strategies for staying up-to-date on AI advancements
20:02 The return of the in-person business
28:47 Future AI advancements
29:58 The lean business model: A new era of efficiency
36:30 Embracing side hustles and aligning passions
Connect with Adam Chronister:
Website - https://enleaf.com/ 
LinkedIn - https://www.linkedin.com/in/adamchronister/ 
Email - adam@enleaf.com 
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!a href="https://businesslunchpodcast.com/"...

Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you.
John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers.
Join us as John and Kevin reveal:
-The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months
-The five essential elements your brand must embody to become truly worthy of your audience's attention and trust
-How to map out your customer journey and craft messages that resonate at each stage of the relationship
-The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st century
If you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success!
Key Takeaways
01:06 The importance of focusing on the customer's lifetime value
02:39 The media equation and creating engaging digital experiences
05:45 Applying interpersonal relationship principles to create satisfying digital interactions
10:03 Crafting the customer journey
17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time
24:46 The five elements your brand must embody for a lasting customer relationship
31:05 The importance of authenticity and integrity in building a sustainable brand
Connect with Guests:
John - https://www.linkedin.com/in/johnlenker/ 
Kevin - https://www.linkedin.com/in/kevindelaplante/ 
Website - https://www.lenker.com/digitalmarketers/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll Lovea...

Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales?
Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He's cracked the code on this modern marketing strategy and is here to share exactly how you can do it too.
In this episode, we'll explore:
-The evolution of affiliate marketing, and how it's adapting to the modern market
-Strategies for recruiting the right affiliates, who align with your brand's mission
-Determining the ideal commission structure, to attract and retain top-tier affiliates
-Managing and nurturing your affiliate community for long-term success
-Leveraging podcasting to highlight partners, and grow your affiliate program
Whether you're new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels.
But here's the thing: getting started with affiliate marketing can be overwhelming, especially if you're not sure where to begin. That's why Joey has put together some incredible resources just for our listeners:
-The Bootstrapper's Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you're working with a limited budget.
-The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program.
Don't miss out on this opportunity to learn from one of the best in the business!
Key Takeaways:
01:15 The evolution of affiliate marketing
03:13 Strategies for recruiting and managing affiliates
06:52 The difference between mission-based and transactional affiliates
11:52 Determining commission rates and payout structures
20:41 Strategies for affiliate community management and retention
24:40 The difference between affiliate marketing and MLM
25:06 The ethical approach to influencer marketing
29:40 Podcasting as a powerful tool for building partnerships
34:51 Using AI for partnership planning and strategy development
Resources:
Free Guide: The Bootstrapper's Guide to Influencer Marketing - https://partnerupprofits.com/influencer/ 
Connect with Joey Vaillancourt:
Partner Up Profits Podcast - https://partnerupprofits.com/podcast/ 
LinkedIn - https://www.linkedin.com/in/joey-vaillancourt/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram:...