18 episodes

The #1 resource helping independent eCommerce merchants scale sustainably and compete globally.

The Merchant Mastery Podcast Merchant Mastery

    • Marketing

The #1 resource helping independent eCommerce merchants scale sustainably and compete globally.

    How Successful Shopify Store Owners Are Using ShipStation To Optimize Their Shipping Process And Customer Experience

    How Successful Shopify Store Owners Are Using ShipStation To Optimize Their Shipping Process And Customer Experience

    Kevin Kline is the Manager - Solutions Providers at ShipStation, a global shipping app that helps merchants streamline their shipping process. Kevin explains “the shipping difference” and how the shipping process is an extension of your brand.

    • 25 min
    How To Successfully Ship This Holiday Season

    How To Successfully Ship This Holiday Season

    Krish Iyver is the Head of Industry Relations and Strategic Partners at Shipstation, an eCommerce shipping platform that creates better workflows across carriers. 

    Krish breaks down the importance of over communication during the covid period and holiday season, as well as the importance of giving your customers premium shipping, in addition to free shipping. Krish also unpacks how much time you should allow for shipping this season, and why your cutoff day was yesterday.

    • 48 min
    What To Expect And How To Prepare Your Email Marketing For Cyber Weekend

    What To Expect And How To Prepare Your Email Marketing For Cyber Weekend

    Lizzie Nirenberg is the Agency Marketing Manager at Klaviyo, an email marketing platform for eCommerce merchants. If you’re curious about how email marketing can effectively fit into your BFCM strategy this season, this is the episode for you. Lizzie gives us the inside scoop on BFCM numbers so far, and what we can expect for the remainder of the year. She looks at the 2020 eCommerce landscape, her predictions for this year’s BFCM, and gives us her checklist on how to prepare for it.

    • 23 min
    How To Use Zipify To Thrive In Today’s eCommerce Landscape

    How To Use Zipify To Thrive In Today’s eCommerce Landscape

    Jeff Wenberg is the Director of Content Marketing at Zipify, an eCommerce app that helps grow and market your business with useful tools like tried and tested product pages that are optimized for conversions. Tune in as Jeff fills us in on how merchants are using Zipify to scale their businesses.

    • 23 min
    How To Create Engaging Content For The Holiday Season

    How To Create Engaging Content For The Holiday Season

    Kevin Kent is the Founder of Knifewear Group and Kent of Inglewood. Kevin and his team have become known for hosting interactive events like chopping down a Christmas tree and putting it in their store, for their customers to decorate, or holding an 8-hour live Knifewear Garage Sale on Facebook and YouTube to kick off their holiday season. In this episode, Kevin shares how they come up with engaging content, why they don't fully participate in Black Friday, and gives us a peek into his tech stack.

    • 51 min
    How To Scale Up Your Shopify Store This BFCM

    How To Scale Up Your Shopify Store This BFCM

    Scott Cunningham is the CEO and Founder of Social Lite, an eCommerce sales and marketing agency located in Edmonton, Alberta. In this Black Friday / Cyber Monday (BFCM) Special, Scott addresses all merchants who are at any stage in their business looking to grow and scale. He breaks down the Customer Value Journey methodology step-by-step, and introduces us to online BFCM courses and other useful resources.

    • 22 min

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