The Tech Talks Daily Podcast Neil C. Hughes

As technology continues to weave itself into the fabric of industries worldwide, there's an increasing urgency to protect the integrity of supply chains—especially in the automotive sector. In this eye-opening episode of Tech Talks Daily, I sit down with David Mudd, Assurance Global Head of Digital Trust at BSI, to discuss TISAX, a ground-breaking standard aimed at fortifying the auto industry's supply chain.
David provides invaluable insights into his role at BSI, where he oversees initiatives that shape and support best practices in digital trust. We delve into the catalysts that drove the development of the TISAX (Trusted Information Security Assessment Exchange) standard, pinpointing the critical need to secure information within the auto industry's labyrinthine supply chain.
The conversation takes a nuanced turn as we discuss why trust—often an intangible and overlooked aspect—forms the bedrock of a secure supply chain. It's not just about technology; it's also about the mindset and culture of the people involved. TISAX, as David explains, is designed to be a holistic approach to cybersecurity, one that encapsulates a variety of elements ranging from organizational ethos to robust cybersecurity frameworks.
Addressing the challenges of adoption, David underscores how TISAX is more than a compliance checklist; it's a commercial passport for doing business in an interconnected global ecosystem. Companies that invest in TISAX certification aren't just improving their cybersecurity posture; they're also making a strategic investment that could provide a competitive edge.
As we explore the multi-faceted world of cybersecurity, David and Neil emphasize the need for a comprehensive and realistic approach that acknowledges the complexity of international regulations. They talk about the flexibility of TISAX in allowing organizations to tailor their cybersecurity strategies based on specific risks and jurisdictional complexities, a feature that speaks to the standard's future-proof design.
Closing the episode, David alludes to the extensive competency requirements that lend credibility to TISAX, emphasizing the importance of experienced auditing and impartiality. Intriguingly, he suggests that the lessons learned and structures created through TISAX have applicability beyond the automotive industry, hinting at a future where these standards could be universal.
This episode should provide listeners with a comprehensive understanding of how standards like TISAX are becoming increasingly pivotal in an era where digital trust is both a necessity and a differentiator.

Did you know that Shopify currently powers over 10% of all e-commerce in the United States? Astoundingly, the platform has processed transactions amounting to over half a trillion dollars. Shopify, a juggernaut in the e-commerce space, is making significant strides in establishing a new paradigm for retail—one that marries flexibility and scale with the cutting-edge innovation we've come to expect in sectors ranging from AI to headless commerce. 
In this episode of Tech Talks Daily, I had the privilege to chat with Bobby Morrison, the Chief Revenue Officer at Shopify. I learned more about what differentiates Shopify is its commitment to enabling millions of businesses to maintain control over their brand identity, customer relationships, and data. This conversation is crucial as enterprise retailers grapple with rapid technological changes and ever-increasing customer expectations.
To cater to the complex needs of enterprise customers, Shopify offers three distinct 'flavors' of its platform, each designed to empower retailers to tailor their approach to customer engagement and operations. This level of differentiation is particularly critical in a market that is increasingly competitive, enabling retailers not just to survive but thrive.
One of the episode's pivotal moments was our discussion about Shopify's recent extension of its Shop Pay feature to enterprise retailers outside its ecosystem. With over 100 million opted-in users, Shop Pay is revolutionizing the checkout process, boasting the internet's best conversion rates. But, according to Bobby, this move is not merely a feature addition; it's part of Shopify's broader strategy to alleviate some of the most significant pain points that plague enterprise retail.
In addition to this, we also delved into headless commerce—a buzzword that has piqued the interest of many in the retail industry. Bobby demystified the concept, describing it as a technological shift and a strategic approach that frees up resources. It allows retailers greater control over the front-end customer experience, thereby aligning with the broader trends of customization and differentiation.
Another subject that stood out was the issue of latency. Shopify has mitigated this challenge through its globally scaled infrastructure, boasting over 150 network edge points of presence worldwide. According to Bobby, this approach has significantly reduced latency, contributing to higher conversion rates than competitors and aligning with the idea that 'latency is pollution' in the e-commerce world.
As we look towards the holiday season, a critical period for retailers, Bobby touched upon how Shopify is positioning itself to aid enterprises in their preparations and to navigate the forthcoming challenges. His insights suggested a focus on agility, scalability, and leveraging data analytics to make informed decisions.
Whether you're a retailer, a tech enthusiast, or just someone interested in the colossal shifts taking place in the retail industry, this episode provides a nuanced understanding of both the challenges and opportunities that lie ahead. 

In today's Tech Talks Daily Podcast episode, I delve into the nuanced and ever-evolving landscape of data privacy with Alan Chapell from Chapell & Associates. Known for his in-depth expertise in this field, Alan offers invaluable insights into various critical topics shaping the global privacy conversation.
Beginning with the EU-U.S. treaty that aims to enable the free flow of personal data across the Atlantic, Alan elucidates why the path to seamless data transfers has been rife with challenges. Is data localization a feasible strategy for tech companies in this regulatory environment? As we navigate this digital age, advertisers often find themselves at the crossroads of innovation and regulation.
Alan shares his thoughts on the current privacy enforcement priorities that data-driven advertisers should pay attention to. This episode also examines Google's Privacy Sandbox—an initiative that piqued industry interest for its promise of user privacy and personalized advertising. But is it a viable tool on which businesses can be built? Alan unpacks the complexities.
No conversation on data privacy would be complete without discussing the two tech giants that loom large over the digital landscape: Apple and Google. How do their approaches to advertising converge and diverge, and what does this mean for users and advertisers alike?
Looking ahead, the possibility of a comprehensive U.S. privacy law in the next few years is a subject of great debate and anticipation. Alan weighs in on the factors that could influence the passage of such legislation and ventures to imagine what it might entail.
Lastly, for those who wish to delve deeper into the intricacies of data privacy and its impact on business strategy, Alan points listeners to his monthly report, which serves as a vital guide in these uncertain times.
So, whether you're an advertiser, a tech enthusiast, or someone concerned about how your data is being used, this episode offers a compelling look at the state of data privacy today and what we can expect soon.

I sit down with Jeremy Sirota, the CEO of Merlin. Merlin is a trailblazing entity in the realm of digital music, boasting a global market share of 15% in the independent music sector and forming premium partnerships with tech behemoths like Apple, Spotify, and TikTok. With a background in technology law and a specialized focus on copyright issues, Jeremy offers a multidimensional perspective that bridges the music and technology industries.
The conversation kicks off by exploring Merlin's key mission, which is to offer independent artists and labels the access, transparency, and opportunities they need to thrive in the digital world. Merlin's impact transcends traditional streaming services, encompassing strategic collaborations with alternative platforms like Pinterest, Canva, and Twitch to reach new audiences on a global scale.
The dialogue takes a nuanced turn as we delve into the transformative impact of emerging technologies such as Augmented Reality (AR) and Virtual Reality (VR) on the music industry. The potential partnerships with platforms like Supernatural become a focal point, prompting listeners to consider how such technologies might enrich the musical experience for end users.
As a former copyright lawyer, Jeremy adds another layer of depth to the conversation by highlighting the pivotal role Merlin plays in protecting artist rights, especially in emerging tech sectors like gaming. This naturally transitions into discussions about the future of the industry, touching on the potential integration of music into wearable technology and the expansive opportunities that lie beyond traditional streaming services.
The episode wouldn't be complete without addressing one of the most intriguing and debated topics of our time: the role of generative AI in music creation. We examine the ethical dimensions of this technology, emphasizing the imperative to ensure that AI acts as an enabler for human creativity rather than as a replacement. The conversation stresses the importance of consent, control, and fair compensation for artists in this evolving landscape.
This episode stands as an enlightening deep dive into the intricate challenges and vast opportunities that lie at the intersection of music and technology. It's a must-listen for artists, tech enthusiasts, and music aficionados alike, offering fresh perspectives that will compel listeners to rethink the future of music in our increasingly digital world.

In today's Tech Talks Daily Podcast episode, I welcome back a special guest from Berlin—Oleg Stavitsky, the CEO of Endel. Some of our regular listeners might remember Oleg's previous appearance, where we delved into the innovative collaboration between James Blake and Endel.
The conversation circled around 'Wind Down,' an album designed to facilitate a smooth transition from the hustle and bustle of daily life to a state of restfulness. This unique auditory experience is rooted in the power of artificial intelligence, neuroscience, and Endel's commitment to elevating our mental wellness.
Today, we are going to navigate the evolving role of AI in the realm of creative music generation. We discuss how Endel's Generative AI repurposes existing music stems to craft functional soundscapes. These soundscapes aren't mere alterations; they serve specific functions like aiding sleep or enhancing focus. Such creative synergy between AI and artists like Black opens up intriguing possibilities, including new revenue streams and an extended lifespan for musical albums.
A focal point of the conversation is the transformative potential of Generative AI in amplifying the wellness quotient of music. This is no longer music for the sake of entertainment; this is artist-driven, functional music curated to have a direct, positive impact on listeners' mental health. We also explore how this collaborative model is opening doors to partnerships with significant industry artists and leading to the release of new, unexpected soundscapes.
This episode offers a nuanced view of AI's disruptive yet enriching impact on the creative process. While the larger dialogue often portrays AI as a futuristic threat to human creativity, individuals like Oleg are changing that narrative. AI can be a collaborative tool that enhances artistic endeavors and brings quantifiable benefits to creators and consumers.
Oleg is at the forefront of this paradigm shift, having recently penned essays for high-profile publications like Billboard, Music Business Worldwide, and Variety, in which he details his conviction that AI should be an instrument for artists rather than a replacement.
Today's episode is more than just a catch-up with an innovative leader; it's a lens into the future of music, wellness, and the constructive role that AI can play in that intersection. As you listen, you'll find yourself contemplating the technology that powers these transformations and the ethical, financial, and artistic layers that make this a watershed moment in how we interact with music and technology.

In today's episode, I sit down with Jonathan Shroyer, the Chief CX Innovation Officer at Arise Virtual Solutions and one of CIO Journal's "Top CX Professionals of 2022." This episode offers an in-depth exploration into the intricacies of modern customer experience (CX) and unpacks the key priorities every leader should focus on for organizational success.
We discuss the urgent importance of psychological safety in the workplace. Jonathan illuminates how empathy, communication, and genuine leadership can catalyze team engagement and drive business outcomes.
As we navigate through the era of digital transformation, the conversation shifts to how artificial intelligence (AI) is revolutionizing the CX industry. We dissect the ethical complexities and operational challenges tied to AI implementation. They stress that while AI has the potential to optimize efficiency, the human element of empathy must never be sidelined.
The discussion takes a practical turn as they tackle the pressing need to strike a balance between automation and human touch in customer service. Drawing upon decades of experience, Jonathan provides insights into harnessing next-gen AI for creating compelling customer journeys, without losing sight of employee experiences.