1 hr 2 min
This All Used To Be Fun, And It Will Be, Again Bad Impressions
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- Marketing
From the factory floors of the auto industry, to the savage trading floors of the twilight days of Old Wall Street, to the rarefied air of automated media solutions and AI, our first guest of the new era, Charles Benaiah, has seen and done a lot, and he shares his perspective on a number of interesting things with us.
He also runs a fantastic newsletter that you can read and sign up for at https://uncharles.substack.com/
These interesting things include, but are not limited to:
-How Wall Street of yore, and the ad industry of recent times and today, has become a bit more boring and less human as things have been commoditized and automated.
-What using the internet, from search to content consumption, might look like in five years, and what parts of it will be ad supported and how.
-The potential for increased ad personalization not simply because it is possible, but because these future formats are better suited for it.
-Once audiences move to new discovery and content consumption platforms, advertisers will follow, but how will they monetize until that happens?
-In car advertising as the next major frontier in high-quality attention and audience, and why this hasn't been fully capitalized on yet
-Charles's audio app product Gia, an early exploration of AI informed audio
You can also follow Charles on LinkedIn at https://www.linkedin.com/in/charles-b-a060a7143/
From the factory floors of the auto industry, to the savage trading floors of the twilight days of Old Wall Street, to the rarefied air of automated media solutions and AI, our first guest of the new era, Charles Benaiah, has seen and done a lot, and he shares his perspective on a number of interesting things with us.
He also runs a fantastic newsletter that you can read and sign up for at https://uncharles.substack.com/
These interesting things include, but are not limited to:
-How Wall Street of yore, and the ad industry of recent times and today, has become a bit more boring and less human as things have been commoditized and automated.
-What using the internet, from search to content consumption, might look like in five years, and what parts of it will be ad supported and how.
-The potential for increased ad personalization not simply because it is possible, but because these future formats are better suited for it.
-Once audiences move to new discovery and content consumption platforms, advertisers will follow, but how will they monetize until that happens?
-In car advertising as the next major frontier in high-quality attention and audience, and why this hasn't been fully capitalized on yet
-Charles's audio app product Gia, an early exploration of AI informed audio
You can also follow Charles on LinkedIn at https://www.linkedin.com/in/charles-b-a060a7143/
1 hr 2 min