100 episodes

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews

    • Marketing

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

    EP236:Laser Coaching + Celebrating Our Students' Successes

    EP236:Laser Coaching + Celebrating Our Students' Successes

    Building a business takes courage.
    I’ve seen designers try to do the same thing over and over again expecting things to be different because they’re afraid of what might happen if they try something new.
    The monotony is familiar and safe, but ultimately flatlines your business.
    To be a successful jewelry designer, you must find the courage to put yourself out there, try new things, and most importantly, ask for help.
    The Flourish & Thrive community is filled with brave designers who have done just that, and their businesses are taking off. Today, I want to celebrate them.

    • 25 min
    EP235: What's Working NOW to Market Your Jewelry Business in 2020

    EP235: What's Working NOW to Market Your Jewelry Business in 2020

    I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is.
    But I’m not telling you this to discourage you. On the contrary, you need to know that it takes consistent strategy and effort to make your brand stand out!
    Truth bomb: It is possible to distinguish yourself among the crowd! With the right strategy.
    Let’s talk about what designers just like YOU are doing to make their brand stand out in this saturated market.

    • 32 min
    EP234: Top Business Questions From The Metalsmith Society Answered

    EP234: Top Business Questions From The Metalsmith Society Answered

    The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that.
    Just as Flourish & Thrive Academy has created a supportive space for jewelers to learn about business, Corkie Bolton has established a vibrant community where jewelers can share techniques, ask questions, and exchange ideas.
    Corkie came on the show today to discuss some of the questions she hears most from jewelers in the Metalsmith Society. Such as, “How do I price my jewelry?” and “Should I sell on Etsy?”
    With our powers combined, we were able to come up with some answers.

    • 46 min
    EP233: Simple Steps to Accelerate Your Sales in 2020

    EP233: Simple Steps to Accelerate Your Sales in 2020

    Let’s start the new decade off with a challenge!
    I love January (even though it’s a slow month for us designers) because it’s an opportunity for a fresh start. Time to refresh your mindset, fast-track your sales, and create a repeatable sales system that you can use all year long. 
    Are you in?

    • 29 min
    EP232: Your Money Story & How It's Fueling or Stifling Your Success

    EP232: Your Money Story & How It's Fueling or Stifling Your Success

    What’s your money story?
    When it comes to money, everyone has different stories they tell themselves, including you - though you may not even realize it.
    Most people start out with negative money stories that take serious work to clear. They can be inherited from family, picked up in the media, established from experience, etc.
    No matter where it started, fear around money always stems from some form of scarcity mindset and will only ever get in the way of your success.
    Successful entrepreneurs put in the work to transform their money story into one that’s compatible with a growth mindset.
    And that’s what we’re going to do today.

    • 34 min
    EP231:Top 7 Business Lessons from 2019

    EP231:Top 7 Business Lessons from 2019

    Let Go of Stories that Hold You Back Sometimes you hold on to stories about the world and your place in it that hold you back from our true potential.
    Those stories will keep limiting you until you acknowledge them and do the work to clear them.
    Negative mantras that drag you down, like, “There isn’t enough money to go around.” can be reframed in the positive: “There is enough money to go around.”
    The first step is to identify YOUR limiting beliefs and stories. What it will take to clear them?
    Take Full Responsibility for Your Success Have you ever caught yourself playing the “Blame Game?” I know I have.
    Tsk tsk tsk.
    It’s easy to blame others for your problems and avoid taking responsibility, but it’s neither realistic nor productive.
    As a jewelry-preneur and creative visionary, you are responsible for your own success. Own it. And when those sweet moments of success do come, they’ll be even better!
    Always Operate from a Growth Mindset At times, it can be a challenge to stay positive and operate from a growth mindset, rather than a scarcity mindset. But when you do it, it pays off. 
    Every. Single. Time.
    Don’t expect miracles to happen when you haven’t done the work. Take action. Implement what you learn. The miracles will come.
    If you nurture a mindset that is open to new opportunities, you will start to notice them all around you. It’s like magic. 
    That’s all I can say for now. To hear the rest of the 7 lessons from 2019, listen to the full episode above. 
    I’m wishing you restful holidays, m’dear! 

    • 35 min

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