103 episodes

If you're looking to create better content and be a more informed digital marketer, then you’ve come to the right place. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business.So sit back, relax, and let’s get pedaling!

Marketing CLARITY Podcast Tricycle Creative

    • Business

If you're looking to create better content and be a more informed digital marketer, then you’ve come to the right place. Hosted by Ross Herosian (a Marketing coach, content creator, and entrepreneur) episodes are a mix of helpful Marketing tips, digital marketing and social media updates, conversations with subject-matter experts, and his own unique perspective on how to promote and grow your business.So sit back, relax, and let’s get pedaling!

    5 Things To Remove From Your Website, Unhelpful Google Update, + AI Tools For Podcasters

    5 Things To Remove From Your Website, Unhelpful Google Update, + AI Tools For Podcasters

    Tricycle Creative's Ross Herosian is joined by money coach Craig Dacy (https://craigdacy.com/) to discuss renewed discussion about a potential ban on TikTok, Meta's hidden ad fees if you use their iOS app, and Google's update aimed at reducing unhelpful content. They also discuss five things you should remove/update on your website. (19:16)Finally, Ross opens up the digital marketing toolkit and shares a platform that helps podcasts create marketing assets from their show audio/video. (32:03)...

    • 43 min
    Sleeveless Turtlenecks, Recycling Batteries, Nightmares, + more

    Sleeveless Turtlenecks, Recycling Batteries, Nightmares, + more

    Introducing Search History, a new series where I discuss real personal and professional searches with guests. In this kick-off episode, I'm joined by Chris Slezak to discuss a very Dad-centric episode of our searches. ============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews! ...

    • 39 min
    Generational Preferences In Storytelling

    Generational Preferences In Storytelling

    Marketing Coach Ross Herosian opens this episode talking about recent developments in digital marketing - Twitter's new name, the launch of Threads, and GA4.Next, he explores the storytelling preferences on various demographic cohorts like Baby Boomers, Gen X, Millennials, and Gen Z. Finally, he closes it out by sharing a useful productivity tool from his Digital Marketing Toolkit.📽️ Try Ecamm Live For Mac Free For 14-Days============= Did you enjoy this podcast? Please consider leaving a sho...

    • 26 min
    Embracing GA4, Cookie-less Web, and Brand-Focused Marketing with Jeff Greenfield

    Embracing GA4, Cookie-less Web, and Brand-Focused Marketing with Jeff Greenfield

    In this episode of the Marketing CLARITY Podcast, I'm joined by Jeff Greenfield (Co-Founder and CEO of Provalytics), as we navigate the changing landscape of digital marketing. Get ready for a deep dive into Google Analytics 4 (GA4) and the decline of third-party cookies - how are these changes impacting the marketing industry, and what does it mean for your marketing strategies?You'll hear expert insights on the potential challenges and opportunities that come with the shift to GA4 and the d...

    • 54 min
    The Essentials of Engaging Email Content with Kyle Stout (Elevate & Scale)

    The Essentials of Engaging Email Content with Kyle Stout (Elevate & Scale)

    I'm talking email marketing with Kyle Stout, founder of Elevate and Scale. Discover valuable insights into email marketing strategy and how creating engaging emails can impact the success of your business. Learn about common email marketing mistakes, tips for crafting engaging content, and recommendations for choosing the right tools and systems. Additionally, find out how email marketing can benefit your business and maintain customer relationships.============= Did you enjoy this podcast? P...

    • 40 min
    Marketing "Oomph" + "Umph"

    Marketing "Oomph" + "Umph"

    In this episode, I discuss the concepts of "oomph" and "umph" from basketball and how they relate to your marketing. ============= Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews! For show notes and to listen online: https://www.marketingclaritypodcast.com ➕ Join my FREE Marketing...

    • 9 min

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