101. How you sell through events - Mats Nyberg (Trippus‪)‬ B2B SaaS CEOs

How you use events to increase your sales.
Listen to Mats Nyberg - CEO at Trippus - in B2B SaaS CEOs!
We discussed using Event-led as main GTM strategy, small exclusive events vs. big conferences, how you maximize your value from events, and much more.
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Timeline in the episode:
2:10 - Who is Mats Nyberg?
4:00 - Trippus' elevator pitch.
6:30 - Five quick ones.
11:15 - Event-led as GTM.
14:00 - Trippus' customer journey and AHA.
21:10 - External question from Malin Björnell at Ulla-Bella: "Let's pretend you're leading a startup that has a couple of customers, but not hundreds yet. What are the 3 - 5 most important things you would focus on connected to Go-to-Market?"
25:00 - Trippus best lead-generator.
30:50 - The best way to do outreach to Mats.
32:30 - Closing questions
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Mats' company Trippus helps you get all the tools for creating successful events - from invitations to reports and everything inbetween.
Read more about Trippus on: https://www.trippus.com/
Follow Mats Nyberg on LinkedIn: https://www.linkedin.com/in/mats-nyberg-b345814/
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The music:
Learning - Averro, AROM, Tore P
https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

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