Basketball To Business Myson Jones

What's up, basketball trainers? Hope y'all had a meaningful Memorial Day weekend!



As I get ready to assist with this Nike camp, I wanted to share some thoughts from a recent Instagram conversation with a basketball trainer about what it takes to be successful in basketball training. The answer is quite subjective; it depends on one's definition of success. For some trainers, success means having the flexibility to train a few times a week while keeping most of the profits. Others might own their facilities, managing hefty monthly fees, and love the challenge of a larger operation. Some trainers focus solely on online training and do quite well.



Personally, as the owner-operator of Hoops University, I am now more focused on recruiting teammates to help with training sessions rather than trainees or gym space. It's a grind and a hustle, but success varies for everyone based on their business model and goals.


What I've learned is that figuring out your business model is crucial. Some trainers integrate training into a team model, while others maintain separate training and team structures. I'll be discussing the pros and cons of these models with another trainer soon, possibly dedicating a full podcast episode to it.



Right now, the focus might be on different aspects like prospecting for trainees, finding trainers, or managing Facebook ads. With June's busy season upon us, balancing operational capacity with demand is key. There will always be churn, especially with athletes sticking to AAU teams, but it's all part of the exciting and busy journey of basketball training.



Thanks for listening, and I'm off to the camp!


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What's up, basketball trainers?

In this podcast episode, I dive into the world of business numbers, focusing on the concept of lifetime value (LTV) and how it relates to advertising, especially through Facebook.

My goal is to create a "money machine" that returns three to four dollars for every dollar spent. I reflect on my experience training kids from sixth grade to college and how understanding the cost of acquiring a customer through Facebook ads is crucial. It's not just about minimizing costs but also about acquiring high-quality customers who stay longer. I illustrate the complexity of calculating LTV by emphasizing the importance of considering the actual costs to provide a service, rather than a simplified formula of price times the number of purchases.

Tracking these numbers has made me realize the potential of focusing on private training clients who pay more and stay longer. The insights from LTV calculations have helped me determine how much to spend on acquiring new customers and how to grow our business efficiently.

Despite the numerous factors that affect costs and customer behavior, such as seasonality and changing expenses, the key is to aim for predictability and retention. By continually tracking data and adjusting strategies, we can enhance our business operations and better serve our clients, ultimately aiming for a higher return on investment in our advertising efforts.

Hope this helps you with your training business. Feel free to share your thoughts on today's episode on my ⁠IG account⁠ and I'll make sure to exchange ideas with you!

Have a great day everyone!


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What's up, basketball trainers?

I've been reflecting on the recent AAU tournament pricing issues. I noticed a tournament only offering day passes at $32.12, which sparked my curiosity about pricing elasticity in our industry. As basketball trainers or business owners, we have the flexibility to adjust our prices and gauge market demand. This pricing issue is particularly relevant now, considering my recent podcast discussing fairness and truth in these matters. Whether you're a parent or a tournament director, I hope you can see my effort to empathize with both sides and recognize that AAU offers benefits beyond just the basketball experience.

From a business perspective, I understand the challenges of running AAU tournaments and the tough decisions regarding pricing. The rising costs and the need to balance profits with customer satisfaction are significant hurdles. Prices for AAU tournaments have indeed increased significantly compared to when I played, and this has sparked debates about fairness and potential price gouging. While it’s not illegal, the economic pressures on both sides are evident.

As business owners, we must navigate this delicate balance and test our pricing strategies to find a sustainable model without alienating our customers. This exploration into pricing elasticity, understanding customer behavior, and making informed decisions will be crucial for our ongoing success in this competitive landscape.

Feel free to share your thoughts on today's episode on my IG account and I'll make sure to exchange ideas with you! Have a great week y'all!


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What's up, basketball trainers? I just got back from a mini retirement, or what some might call a vacation, and it got me thinking about how I work to grow my training business.



I've been trying to reframe my mind to understand that retirement doesn’t mean stopping work altogether, but rather focusing on the most exciting projects.



One thing I highly recommend is a time and energy audit—track your activities in 15-minute increments for two weeks, highlight what energizes or drains you, and mark how productive each task is. This has been eye-opening for me, helping me see what to delegate and how to maximize my efficiency.



Check more on this time and energy audit concept from Dan Martell's Buy Back Your Time and feel free to share your thoughts on my IG account.


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What's up, basketball trainers? As promised, here's the second part of our Half Time Break episode with Coach P, Coach Nick and Coach Tyler as we continue sharing our personal opinions about AAU and some real-life issues in the basketball training industry.



SN: You may hear some redundancies from our the first part of this episode, but surely you'll pick up some new thoughts about the same topic.


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What's up, basketball trainers? From our last episode, Coach Peter Danyliv filled us with his insights on some of the real-life issues in the word of basketball training industry.



This time, still with Coach P and together with two other basketball coaches who also have big time followings in the basketball space, Coach Nick Aldiero and Tyler Leclerc, we'll dig deep on some of our personal thoughts and opinions about AAU nowadays plus more riveting topics around the basketball training industry.



Thoughts on AAU and how it has developed overtime

00:47 Coach P's POV: No room for improvement for the Athletes

04:15 Coach Tyler's POV: The Goal of the AAU is Either Exposure or Development

06:10 Coach Nick's POV: Player's Goal in Joining AAU - Have Fun or Get Better

07:30 Middle Ground to Reduce the Potential Churn that Comes from AAU vs Training

08:58 Good Age That Kids Should Start Playing in AAU



Current Trend in AAU Coaching

09:15 Coach P: AAU Coaches - Skilled or Not?

10:30 Coach Tyler: School Coaches Making AAU Programs - For Money or For Athlete's Exposure



Myth: High Level Player can Turn Out to be a Good Basketball Coach/Trainer

12:02 Coach P: Being Able to Hoop Does Not Translate to One's Ability to Teach or Train

14:16 Coach Tyler: Teaching is a Completely Different Skill Than Playing

15:15:38 Coach Nick: No Correlation From Being a Good Player to Being a Good Coach



18:08 Coach P on Posting a Video of God Shammgod and Luca's Shooting Drills

19:27 Coach Tyler on Posting a Video of UConn's Shooting Drill

20:30 Correlation Causation Fallacy in Basketball Training



Difference Between Real-Life Training and What People See on Social Media

24:08 Coach P: IG and TikTok Contents are Different From The Actual Training (Personal note)

27:10 Coach Tyler: Blend of Showing To Social Media What Happens in the Actual Training + The Goal to Grow in-Person Business

28:30 Coach Nick: Personally Won't Trust Anybody Who Can't Communicate Effectively on Camera



Number 1 Constraint in Doing Online or Offline Basketball Training

34:20 Coach P: Giving Out Content for Years for Free

36:24 Coach Tyler: Basketball is a Very Limited Field

38:08 Coach Nick: Transitioning from Giving Out Free Contents to Promoting Paid Training



Ultimate Goal in Doing Basketball Training

40:40 Coach Tyler" Goal: To Be Done By 2030 and Then Move On To Something Else

42:12 Side Thought from Coach P on the Infamous Saying, "It's Not About Us (Trainers), It's About Them (Players)"

44:42 Coach P's Goal: To Make Money To Live a Good Life and Provide For His Loved Ones

45:34 Why Coach P Stopped Working/Training High Level Players

48:25 Coach Nick: Keep Doing What He's Doing To Eventually Help Other Coaches Build Their Training Business



Is There Really A Difference Between a Trainer and a Coach?

50:31 Coach P: Coaches Deemed To Be Always Right While Trainers Are Mocked For Charging Athletes Who Train With Them or For Training Them

52:20 Coach Tyler: Coaches Teach Athletes For Free, But Shouldn't Be the Same Case for a Trainer



55:45 Everyone's Thoughts on Payments for WNBA/W Basketball Players - It's All About Business and Basic Economics



Biggest Myths Coming Up as a Trainer

01:01:00 Coach P: Getting As Many High Level Players In The Gym Is What You Need...

01:02:08 Coach Tyler: People Get Into The Training Industry For The Passion Aspect Of it...

01:04:05 Coach Nick: You Need To Qualify Yourself To Everybody Else...

01:06:00 Coach Myson: You Need to Have a Huge Social Media Following to Have More Kids in the Gym and You Would Only Be a Successful Trainer If You Have Your Own Gym...



Resources That Help You Get Started In The Training Business

01:10:55 Coach Nick: Hired A Mentor

01:12:30 Coach Tyler: Book Called "E-Myth" by Michael Gerber

01:14:40 Coach P: Advice From His Dad



Apologies for the abrupt ending. This podcast a two-part series, so stay tuned for the second part on our next episode.


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