Cycling to Success: How I Turbocharged Sales and Profits in My Bike Shop NBDA: Bicycle Retail Radio

This episode’s guest is Mickey O'Brien, the entrepreneurial force known as "Laid Back Mickey." He scaled his first bike shop to three locations in three years before founding a #1 cycle shop specializing in premium recumbent trikes.Through strategic marketing and unwavering dedication to customer satisfaction, Mickey drove unprecedented sales and profit growth, establishing himself as a trusted leader in the cycling community. Today we talk about 5 things that grew his business in 2023. Lots ...