Designer Discussions : Design Remodeling Marketing Mirjam Lippuner, Jason Lockhart, Maria Design Appy

Unlock the full potential of your design collaborations with our latest episode, where I, joined by Miriam and our special guest, Maria, reveal the secrets to forging powerful brand partnerships in the world of interior design. We delve into Maria's triumphs at KBiz and provide a wealth of expertise on how to approach brands, pitch perfect content, and use strategic timing to get your projects featured in top magazines. We're not just sharing our experiences; we're equipping you with the tools to capture a brand's attention, plan professional photography, and maximize social media and PR to amplify your design narrative.

This episode is a goldmine for designers eager to elevate their work through strategic collaborations. As we unwrap the art of concise communication with brands and media, we emphasize the elegance of a one-page PDF pitch and the craft of including just the right project details to pique interest. With actionable steps on initiating contact with brand PR representatives and coordinating project asset releases, both budding and veteran designers will find value in our discussion. Join us, along with Maria's insider insights, to learn how to navigate the intricacies of brand partnerships and secure those coveted media spots that will spotlight your design prowess.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-113-Brand-Partnerships-Part-2

Other Episodes Discussed in this episode:

https://www.designerdiscussions.com/episodes/episode-108-how-to-start-conversations-with-brands-at-kbis
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Could the rise of Search Generative Experience (SGE) spell the end for traditional SEO? That's the burning question Jason and Maria tackle in today's engaging discussion. As AI reshapes the way Google Search operates, we peel back the layers of this intricate digital evolution. Prepare to have your mind expanded as we reveal the strategies that will not only preserve, but elevate, your website's content in the age of SGE. Dive into the nitty-gritty with us and grasp the continuing importance of comprehensive content—content that reigns as king and queen in this AI-dominated kingdom.

Join us for a stimulating session where we shine a light on the future of online search and content creation. Discover the secret to differentiating your website through in-depth articles, videos, and their transcriptions, ensuring you stay ahead of your competition in SGE searches. With insights into tailoring your content to the ideal client, we confirm that SEO is far from obsolete—it's simply evolving. Embrace this shift with us and learn how to keep your content not just relevant, but indispensable.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-112-How-AI-is-Changing-Google-Search

Here is a link to Google's explanation of SGE
https://static.googleusercontent.com/media/www.google.com/en//search/howsearchworks/google-about-SGE.pdf
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Discover the seismic shifts that have rocked the digital marketing world as our hosts Jason, Maria, and Miriam, guide you through the transformative events of the past five years. We're unmasking the effects of the pandemic that shoved businesses into the online arena, escalating competition, and driving up ad costs. And that's just the tip of the iceberg. We're talking about the social media juggernaut's leap with the rise of TikTok, forcing platforms to adapt with a newfound emphasis on video content. It's a battleground out there, and we're arming you with the insights to navigate it.

As the chatter online grows louder, we dissect the role of AI in content generation and its double-edged sword for small businesses vying to be heard. Jason stresses the art of tailoring content to captivate your ideal client amidst a noisy digital landscape. With ad prices soaring and lead quality waning, we confront the real struggle businesses face on social media. It's not just about brand awareness but fostering authentic connections and sparking genuine engagement. Join us for this captivating conversation, and gear up to elevate your digital marketing game to new heights.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-111-How-Marketing-has-changed-over-the-course-of-the-last-5-years
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Prepare to illuminate your world with insights from Jan Rutgers, an industry savant fresh from KBS 2024, as she casts a light on revolutionary interior design trends. This episode is a treasure trove that promises to enrich your understanding of how cutting-edge cabinet lighting is transforming the way we dwell, with innovations like adjustable shelf lighting and temperature control setting the stage for a new era of functionality and style. Water-resistant lighting for showers and the serene beauty of floating design elements are also on the agenda, revealing how these trends are not just enhancing kitchen and bath spaces, but redefining them.

As we navigate the evolving landscape of kitchen design, you'll be captivated by the concept of 'soft geometry'—an artistic movement breathing life into the corners of our homes through ergonomic and soothing lines. We don't just stop at shapes; the episode also colors your imagination with the latest trend of personalizing appliances beyond the classic stainless steel. Jan Rutgers expertly breaks down the shift from open shelving to innovative storage that frames both purpose and panache, concluding with a look at how sinks have transcended their humble status to become multifunctional 'water appliances.' Tune in for a masterclass in tailoring your living space to match the beat of modern design.

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-110-kbis-2024-trends-from-the-show-floor

Website referenced in this episode:
https://vestabul.com/2024/03/12/design-trends-from-kbis-2024-part-1/
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Unlock the secret to transforming a designer's portfolio with the help of Tori Sikkema, a virtuoso in interior, architectural, and lifestyle photography. Through an engaging dialogue, Tori demystifies the indispensable role professional photography plays in propelling designers into the spotlight of press and publications. She offers her seasoned perspective on the nuances of choosing a photographer whose aesthetic complements a designer’s vision and shares how to harness the power of social media to make that perfect match. If you're a designer eager to cast your work in its finest light or a photography enthusiast fascinated by the blend of artistry and design, this episode holds the keys to elevating your visual storytelling.

Step behind the lens with us as we navigate the less often discussed, yet critical aspects of professional shoots, such as image rights, cost-sharing, and crafting a harmonious relationship with photographers. Tori recounts personal experiences that underscore the vitality of clear communication and record-keeping to avoid legal entanglements and maintain fruitful, long-term collaborations. Moreover, we venture into the dynamics of preparing for and savoring the photoshoot process and discuss strategies that ensure your designs continue to captivate audiences across platforms such as Pinterest and Instagram.

Link mentioned in this episode:
The Six S's of Success to get published: https://torisikkemaphotos.com/sixssofsuccess

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-109-Elevating-Your-Design-Portfolio-Through-Professional-Photography-with-Tori-Sikkema
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Ever found yourself at a trade show, admiring brands and wondering how to spark a collaboration that goes beyond a quick exchange of business cards? That’s precisely what we tackle in our latest Designer Discussions podcast. Join Miriam, Maria, and myself along with our guest experts, as we peel back the curtain on the art of conversation at events like KBS. We're not just talking any chat, but the kind that forges partnerships with impact. From navigating the nuances of licensing deals to crafting brand partnerships, we're here to share our personal stories, mishaps, and those golden moments when the stars align, all to help you make authentic connections that last.

We understand that standing out in a sea of designers can be daunting, but with our actionable tips on leveraging past projects and showcasing genuine enthusiasm for a brand's offerings, you'll have a blueprint for success. Our discussion doesn't stop at the how-to; we also cover the who-to. With strategic insights on the difference between engaging with sales reps and connecting with those in charge of collaborations, we'll point you towards the right people to make your partnership dreams a reality. And if you're eager for more, I extend a personal invitation to my talk at K-Biz, where I'll be unveiling secrets to a dazzling marketing plan. So tune in, take notes, and ready yourself to navigate the world of brand partnerships with newfound confidence.

If you will be at KBIS 2024:
Visit the Designer Discussions Crew in the West Hall at Booth W1168Listen to Jason Lockhart's Voices for the Industry Presentation on Tuesday, February 27 from 2:45 - 4:45 in room N260. The title of the presentation, "Master Your Marketing Workshop".If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-108-How-to-Start-Conversations-with-Brands-at-KBIS
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY