29 分鐘
Episode 2: Tools of the Trade Babe Ruth Master Marketer
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- 行銷
In Episode 2 Jerry gets into the skills Ruth possessed which translated into unparalleled success in marketing and branding. How he used words, his sense of humour and timing, his sense of place and purpose, and how he reached out to people were all in his toolbox. He was a person who exuded empathy, passion and sincerity, and made it easy for the masses to identify with him since he was one of the masses himself. Ruth family members such as grandson Tom Stevens and daughter Julia Ruth Stevens talk about his salesmanship, and we hear from historian James Barber who planned the recent Ruth exhibit at the Smithsonian, Mike Gibbons who ran the Babe Ruth Museum, and Susan Luery who sculpted the massive 16-foot bronze statue of Ruth in Camden Yards in Baltimore. It’s all about the business of BABE RUTH MASTER MARKETER.
In Episode 2 Jerry gets into the skills Ruth possessed which translated into unparalleled success in marketing and branding. How he used words, his sense of humour and timing, his sense of place and purpose, and how he reached out to people were all in his toolbox. He was a person who exuded empathy, passion and sincerity, and made it easy for the masses to identify with him since he was one of the masses himself. Ruth family members such as grandson Tom Stevens and daughter Julia Ruth Stevens talk about his salesmanship, and we hear from historian James Barber who planned the recent Ruth exhibit at the Smithsonian, Mike Gibbons who ran the Babe Ruth Museum, and Susan Luery who sculpted the massive 16-foot bronze statue of Ruth in Camden Yards in Baltimore. It’s all about the business of BABE RUTH MASTER MARKETER.
29 分鐘