Episode 3: Babe the Marketing Machine Babe Ruth Master Marketer

Jerry explores the billion-dollar industry of sports collecting and sports memorabilia. Babe Ruth is far and away the #1 commodity in the business, and some of the industry’s top executives explain why this remains the case to this very day. Members from the Ruth family such as his grandson Tom and daughter Julia reveal personal insights into how this came about, and people who are now deeply involved in the business side of Babe Ruth and the cultural phenomenon he became share their keen analysis
It’s all about the business of BABE RUTH MASTER MARKETER.