21 分鐘
Episode 4: What We Can Learn from Babe Ruth Babe Ruth Master Marketer
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- 行銷
Jerry cuts to the chase and focuses on what business people and marketers today can learn from Babe Ruth. Babe’s grandson Tom Stevens tells us how his personality was made for celebrity and why Babe Ruth endures to this day. The people who are active in the business side of Babe – family members, licensing professionals, sports memorabilia executives – reveal their insights into the kind of salesman Babe Ruth was and the qualities that made him a marketer par excellence. It’s all about the business of BABE RUTH MASTER MARKETER.
Jerry cuts to the chase and focuses on what business people and marketers today can learn from Babe Ruth. Babe’s grandson Tom Stevens tells us how his personality was made for celebrity and why Babe Ruth endures to this day. The people who are active in the business side of Babe – family members, licensing professionals, sports memorabilia executives – reveal their insights into the kind of salesman Babe Ruth was and the qualities that made him a marketer par excellence. It’s all about the business of BABE RUTH MASTER MARKETER.
21 分鐘