27 分鐘

Flexible Lease Structures in Commercial Office Leasing | Do One Thing Really Well | Nell Lanman RE EXEC TL | Commercial Real Estate Executive Growth & Marketing Insights

    • 行銷

In episode 9, we speak with Nell Lanman. She's the Head of Marketing at SquareFoot, a New York, NY-based commercial real estate listing and leasing marketplace specializing in office space with flexible lease structures.

We'll get into the importance of balancing inbound marketing with paid and organic search, the trend toward flexible lease terms, how to hire and build infrastructure in new markets, and strategies for early-stage growth, including testing and watching the numbers to determine what's working and effectively manage your cost per lead.

https://creativerealestatecopy.com/do-one-thing-really-well/

Let's get started!


---

Send in a voice message: https://anchor.fm/re-exec-tl/message

In episode 9, we speak with Nell Lanman. She's the Head of Marketing at SquareFoot, a New York, NY-based commercial real estate listing and leasing marketplace specializing in office space with flexible lease structures.

We'll get into the importance of balancing inbound marketing with paid and organic search, the trend toward flexible lease terms, how to hire and build infrastructure in new markets, and strategies for early-stage growth, including testing and watching the numbers to determine what's working and effectively manage your cost per lead.

https://creativerealestatecopy.com/do-one-thing-really-well/

Let's get started!


---

Send in a voice message: https://anchor.fm/re-exec-tl/message

27 分鐘

熱門行銷 Podcast