The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail firstname.lastname@example.org.
EP154: Why Hull is building a successful business for the mid-market
In this episode of the GrowthTLDR, we talk to Romain Dardour, the CEO and Co-Founder of Hull.
Hull solves the problem of making data accessible across all marketing, sales, and customer support tools. It aggregates all of your data together into one unified profile.
We talk to Romain about what customer acquisition channels are working for Hull, how Hull started life as an internal tool at a gaming company, and how Romain wants to build Hull for the mid-market.
EP153: How to Build a Product-Led Go-To-Market
In this episode, we talk to Elena Verna, a growth advisor to many great companies and a Reforge lecturer.
We talk to Elena about how most founders struggle to set up a growth function within the company.
We get into the most common reasons companies build a self-serve model, how to turn more of your self-serve business into enterprise revenue, and why your product champions are a critical part of selling into large companies.
EP152: The Four Ways Product-Led is Changing Companies Go-To-Market
In this episode of the GrowthTLDR, we talk about how product-led growth is changing how companies go-to-market.
We cover four areas where product-led is changing how companies grow.
We get into how b22 marketing teams need to shift from acquiring decision-makers to end-users.
We get into how product teams are gaining more responsibility for companies' business metrics if the website is being made obsolete and we discuss how product-led is disrupting how companies do both pre and post-sales.
EP151: How Consumer Science Helped Netflix Grow to 72 Million Subscribers
In this episode of the GrowthTLDR, with talk to Gibson Biddle, who has led product for Netflix, Chegg, and advised companies like Metromile, NerdWallet, and more.
We talk to Gibson about why some companies manage to become so successful. We discuss the importance of product strategy, consumer science, and company culture.
We get into how consumer science was pivotal to Netflix's success and why Netflix's founder Reed Hastings was so focused on making it a core part of their companies culture.
EP150: How to build a predictable SEO model for B2B Companies
In this episode of the GrowthTLDR, we talk to Eli Schwartz, a growth advisor to B2B and B2C companies, increasing their traffic via search.
We talk to Eli about when companies should consider investing in search. We dive into building a forecasting model for SEO, why it's so hard, how to get a somewhat accurate version, and how the best SEO approaches their work as a product manager.
EP149: The Repeatable Formula for Increasing User Engagement
In this episode of the GrowthTLDR, we talk to Pulkit Agrawal, the CEO and Co-Founder of Chameleon.
Chameleon provides companies with tools that help drive better product success via onboarding, feature adoption, and better upgrades.
We talk to Pulkit about the repeatable formula to improve user engagement, why product marketing needs to be more accountable to user onboarding, and how product-led growth will change how we build products.