28 分鐘
Ep #12: Why Content and Culture Are a CMO’s Two Main Jobs w/ Natalie Lambert The Marketer's Journey
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- 職業
Content and thought leadership are both king. But if they had a fight, content would win. First off, content doesn’t just have to be a thought leadership exercise. Secondly, it isn’t something that just the content marketer owns. On this episode, I interview Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture: What we talked about:Natalie is highly self-taught and has a voracious passion for learningWhat the exact relationships between content and thought leadership should beWhy culture and team dynamics are everythingGo on safari to truly disconnect from work (and see big cats)
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
Content and thought leadership are both king. But if they had a fight, content would win. First off, content doesn’t just have to be a thought leadership exercise. Secondly, it isn’t something that just the content marketer owns. On this episode, I interview Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture: What we talked about:Natalie is highly self-taught and has a voracious passion for learningWhat the exact relationships between content and thought leadership should beWhy culture and team dynamics are everythingGo on safari to truly disconnect from work (and see big cats)
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
28 分鐘